Trialogues Podcast
Summary: Rob, Matthew and Gahlord talk about marketing, technology and leadership focused on the real estate industry.
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- Artist: Rob Hahn, Matthew Shadbolt and Gahlord Dewald
- Copyright: Linsey Planeta, Gahlord Dewald, Rob Hahn and Matthew Shadbolt
Podcasts:
In a continuation of last week's discussion, Rob, Gahlord and Matthew tackle the increasing disintermediation of brokerage marketing efforts, and where the opportunities to compete for visibility might be in the coming months.
With the launch of a new national television campaign, Rob, Gahlord and Matthew take a look at how Zillow is transitioning away from a technology company, and more towards a media organization.
The voice of the customer finally gets an airing at Hear It Direct East. Gahlord, Rob & Matthew listen in, and surface some insights based on what they heard.
Inspired by an innovative piece in The New York Times, this week's discussion asks where all the content excellence in real estate will be.
An exploration of Zillow's recent product launches, from Zillow Digs to proprietary blogs and apps, there's a tremendous amount of customer offerings being rolled out so far this year.
An exploration of the value of list-driven marketing advice, with a focus on Valentine's themed marketing.
A review of the Real Estate Connect conference in New York, accompanied by some thoughts on reaching international customers, and strategic networking.
A positive spin on the numerous innovation opportunities for the real estate industry this year.
Which approach raises the bar the best? Calling out bad practices, or celebrating the real estate industry's heroes?
Exploring searching versus browsing, how to use data to make smarter experience decisions, and how to really target and create visitor experiences that grow your business.
In a world permeated with digital tools, should the real estate agent be performing all creative production tasks themselves, should they outsource, and what's really the expectation of the customer?
How television viewership habits are rapidly changing, the implications for advertisers, and what it really means for the real estate industry.
In which the guys discuss the HearItDirect event in SoCal and come to a declaration.
Social serendipity, storytelling, and how to futureproof your online marketing.
Beyond the shiny object, getting back to meaningful work, and the power of purposeful marketing
