Yahoo Search presents Power Source

Byron chats with Kurt Gray, an assistant psychology professor at the University of North Carolina, Chapel Hill and co-author of The Mind Club: Who Thinks, What Feels, and Why it Matters. Kurt has been named an APS Rising Star and was awarded the Janet Spence Award for Transformative Early Career Research. Through this research, Kurt and his co-author Daniel Wegner have discovered that that minds --- while incredibly important --- are a matter of perception. Listen in to learn more.

Google Rolls out Mobile Friendly ranking boost, Bing Ads Bans Third-Party Technical Support Services Companies, plus Jim Hedger and Dave Davies discuss: Google AdWords Bans Payday Loans & Other Risky Loan AdsGoogle Plans to Map the Interior World in 3-DGoogle Dismisses Any Recent Major Algorithm UpdateGoogle reportedly announcing a standalone Android VR headset next weekNew Title & Description Lengths for Google SEO in Search ResultsThe True Value of technical SEOs

Updates to Google Search Console and Google Analytics steal the first half of the show along with news of SEO 101 listed as the top SEO podcasts at Search Engine Journal. Ross and John also discuss the latest buzz of an update in Google search results and an interesting question from a listener about PPC stealing traffic from organic rankings

Listen as Jonathan Miller, CEO of Forge Business and OfferForge.com, Shares with James Martell the Biggest Mistakes and the Best Moves You Can Make In Affiliate Marketing Today! Miller has been working in the online marketing and the affiliate management industry since 1997 as an affiliate marketing mavin. He is a popular international conference speaker, blogger, and strategist. He is based in South Africa and he founded his business out of his garage in 2001 with no funding and no employees.

Byron White speaks with the author of The Little Book of Big Change: The No-Willpower Approach to Breaking Any Habit, Amy Johnson. Johnson is a psychologist and life coach who works with clients worldwide through individual coaching, workshops, and retreats. She has been a regularly featured expert on The Steve Harvey Show and Oprah.com, as well as in The Wall Street Journal and Self magazine.

Gillian Muessig and Anne Kennedy talk with Nancee Winslow, Senior Technology Recruiter and Executive Consultant for Kim Finch Cook Executive Recruiter, Inc. Nancee  has mentored leaders, peers and teammates, inspiring new views on what it is to build dynamic, productive and successful teams.

The Bruce Clay team discusses SEO and Its Connection to Social Media. Though marketers do not use social media for PageRank or link equity, social media is still critical to digital marketing The team focuses on how search engines are taking into account the social media footprint of a brand.

Mapping Content to Buying Stages with Arnie Kuenn as Tim Ash speaks with the CEO of Vertical Measures about creating appropriate content for each stage of the buying journey, millennial content consumption, and Arnie's dream of living on a sail boat... don't miss it!

Discussing The New Paradigm of Pervasive Connectivity and how it impacts our lives and society as Rudina Seseri welcomes Dr. Brad Berens with Big Digital Idea Consulting and USC Annenberg Center for the Digital Future.  A trusted ear and adviser to senior executives and entrepreneurs, Brad Berens has enjoyed a wide-ranging career with powerful storytelling as an organizing theme. From his long tenure as the Global Chief Content Officer at dmg events, research and strategy work with the USC Annenberg Center for the Digital Future, editorial and marketing work at iMedia and EarthLink, mentoring of startups (including at the Portland Incubator Experiment and the Nike+ Accelerator), and going back to his time as a Hollywood story analyst and award-winning teacher of Shakespeare and writing at U.C. Berkeley, Brad moves gracefully from the digital world to the “real” world and back again.

Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Aron Ezra, Chief Executive Officer of OfferCraft. Most incentives fail, OfferCraft is an extraordinary new incentive platform that creates more business and higher customer satisfaction. OfferCraft begins generating repeat visits, prompting additional spending, and unlocking key insights about your organization. They help you spend less to earn more.