on Cranberry.fm

Chris Boggs and Frank Watson discuss New Title and Description Lengths for Google SEO in Search Results.  Google has increased the width of the search results for nearly all users (although they could roll it back at any time). Google Search Queries With Commercial Intent Return More Ads In Results as Data from BrightEdge released reveals the impact of changes to Google’s recent ad layout on organic results.  Plus: Feds taking second look at Google search   Google Webmaster Central Blog: Continuing to make the web more mobile friendly 6 Keyword Research Tools and Tactics You Might Not Have Tried   The True Value of technical SEOs   Google Redesigns Structured Data Testing Tool   Bots and Crawlers May Represent up to 50% of Web Traffic

Updates to Google Search Console and Google Analytics steal the first half of the show along with news of SEO 101 listed as the top SEO podcasts at Search Engine Journal. Ross and John also discuss the latest buzz of an update in Google search results and an interesting question from a listener about PPC stealing traffic from organic rankings

Listen as Jonathan Miller, CEO of Forge Business and OfferForge.com, Shares with James Martell the Biggest Mistakes and the Best Moves You Can Make In Affiliate Marketing Today! Miller has been working in the online marketing and the affiliate management industry since 1997 as an affiliate marketing mavin. He is a popular international conference speaker, blogger, and strategist. He is based in South Africa and he founded his business out of his garage in 2001 with no funding and no employees.

Today on Purse Strings Maria Reitan is joined by Marcus Noland, executive vice president and director of studies at the Peterson Institute for International Economics and a nonresident senior fellow at the East-West Center. He co-wrote the working paper from PIIE called “Is Gender Diversitiy Profitable? Evidence from a Global Study.” His co-authors are Tyler Moran is a research analyst at the Peterson Institute. Barbara Kotschwar is adjunct professor of Latin American studies and economics at Georgetown University. She was research fellow at the Peterson Institute for International Economics.

Internet Entrepreneur,  Front End Consultant, Tech Business Strategist, Nighttime code monkey, Author, Photographer and Blogger Tom Nora returns to CLBR to discuss his new e-book, “Hacking the Core” Tom joins us today to talk about his soon to be released book, “Hacking the Core” which deals with key themes such as innovate, entrepreneur, Porsche, Steve Jobs and Apple, robots, Google and fear.  Tom explains that: Hacking The Core (HTC) is a term I hacked from software engineering, specifically from pre-built CMS Open Source projects that advise the opposite.  “Don’t Hack The Core.” It’s the foundation of my structured theory of innovation.

The Bruce Clay team discusses SEO and Its Connection to Social Media. Though marketers do not use social media for PageRank or link equity, social media is still critical to digital marketing The team focuses on how search engines are taking into account the social media footprint of a brand.

Gender Diversity in PR discussed as Maria Reitan speaks with Steve Barrett, the Editor in Chief for PR Week. PRWeek epitomizes the modern business publishing brand, spanning online, print, events, and social media, incorporating a paid-for content strategy and gated website. He discusses a call to action on gender diversity as the March 8th global celebration of women as the publication noted and call for gender equality is a stark reminder that affirmative action is required to make genuine changes to the marketing and communications industries.

Discussing The New Paradigm of Pervasive Connectivity and how it impacts our lives and society as Rudina Seseri welcomes Dr. Brad Berens with Big Digital Idea Consulting and USC Annenberg Center for the Digital Future.  A trusted ear and adviser to senior executives and entrepreneurs, Brad Berens has enjoyed a wide-ranging career with powerful storytelling as an organizing theme. From his long tenure as the Global Chief Content Officer at dmg events, research and strategy work with the USC Annenberg Center for the Digital Future, editorial and marketing work at iMedia and EarthLink, mentoring of startups (including at the Portland Incubator Experiment and the Nike+ Accelerator), and going back to his time as a Hollywood story analyst and award-winning teacher of Shakespeare and writing at U.C. Berkeley, Brad moves gracefully from the digital world to the “real” world and back again.

Affiliate Contracts Founder Paul Moss speaks candidly about how affiliate marketing is treated as a rogue industry and is acting irrational to brick and mortar businesses. Plus, he offers a call to action for more responsibility in the affiliate marketing space.

Upcoming search and social media innovator LeapFish unveils their new multi-media and real-time search, communication, and sharing platform platform that seamlessly combines the ability to search and share real-time and traditional content in any media format in a single interface across a range of different sites.

Jamie Smith, CEO of Engine Ready, joins Jim Hedger to discuss Competitive Intelligence and Keyword Monitoring, including defining what both entails and the precautions behind these processes.

Avoid the Trap of Last Click Attribution and learn some methodologies on measuring and assessing the real performance of your keywords, email, seo and other online marketing campaigns.

This PRWeb Tip of the Week explains how you should identify your company immediately on your news release.

Avoid Direct Address is the message of the PRWeb Tip of the week. Avoid Direct Address so that your press release will not resemble an advertisement.

Jamie Smith and Brian Lewis of EngineReady introduce us to Conversion Critic,and how marketers can benefit from it. Plus, discussions on when dealing with a large E-Commerce account or one which employs numerous landing pages, how it is easy for a mistake to be overlooked, and how the absolute most important aspect of Pay-Per-Click advertising is ensuring that the visitor actually lands on your site.