Editors Blog | Journalism.co.uk » Podcast

The use of Instagram (http://instagram.com/#) continues to spread among journalists, as news outlets test out different ways to share images, and now microvideo, with their existing audience and to reach new communities. In this week's podcast, (http://blogs.journalism.co.uk/category/podcast/) we look at different examples of how Instagram has been used to share and gather images. As well as some of the initial lessons learned, we discuss the benefits for individual photographers or journalists and the media outlet overall. We hear from: * Peter Bale, vice-president and general manager, CNN International Digital * Paul Moakley, deputy photo editor, Time magazine * Kathy Ryan, photo editor, The New York Times Magazine With additional reporting by Alastair Reid, news reporter, Journalism.co.uk. You can hear future podcasts by signing up to the Journalism.co.uk podcast feed on iTunes. (https://itunes.apple.com/gb/podcast/id384452914?affId=1736887)

  For many journalists, and freelancers in particular, creating a personal brand can help you stand out from the crowd. Achieving this is not always easy or straightforward so, as well as gathering these five tips for personal branding, (http://www.journalism.co.uk/news/5-tips-for-personal-branding-on-national-freelancers-day/s2/a555177/) we went into detail on the subject with some experienced and successful journalists. We spoke to: * Jo Payton, lecturer, trainer and freelancer * Susie Boniface, the Fleet Street Fox * John Toner, freelance organiser, National Union of Journalists You can hear future podcasts by signing up to the Journalism.co.uk podcast feed on iTunes (http://blogs.journalism.co.uk/#sthash.IXtXa1SS.dpuf).

When a big story breaks, should a large news outlet still be sharing news about light-hearted stories? How many updates are too many when it comes to sharing information around a breaking news story? And how do you create stories that are sharable? To find out the answers, Sarah Marshall, technology editor at Journalism.co.uk, speaks to: * Anna Doble, head of online, Channel 4 News * Mark Frankel, assistant editor of social news, BBC You can hear future podcasts by signing up to the Journalism.co.uk podcast feed on iTunes (https://itunes.apple.com/gb/podcast/id384452914?affId=1736887).

There are a number of ways in which news sites can continue to keep previously-published content working for them, for both editorial and commercial gain. In this week's podcast we look at three different examples of how news sites are finding new editorial opportunities out of clever use of past content, as well as new revenue streams. It includes a look at investigative site Exaro (http://www.exaronews.com/), which is turning the background data from editorial content into a data service worth paying for, and how The Drum (http://www.thedrum.com/) is gathering specific information contained in editorial coverage, with the aim of providing readers with a wider view of events. And in Brazil we find out more about how the website for Veja magazine (http://veja.abril.com.br/), used digital copies of the print edition to research scandals in the country and inform an interactive data visualisation online. (http://veja.abril.com.br/infograficos/rede-escandalos/) The podcast hears from: * Nick Creed, co-founder and digital director, The Drum * Carolina Da Gama Farina, editor, Veja magazine website * Mark Watts, editor-in-chief, Exaro You can hear future podcasts by signing up to the Journalism.co.uk podcast feed on iTunes. (http://blogs.journalism.co.uk/wp-content/uploads/2013/11/Social-balance_mixdown.mp3)

YouTube is officially the largest video-hosting platform in the world. It claims a billion unique users each month watch six billion hours of footage, a total up 50 per cent on last year. The audience and demand for online video is vast and, with 100 hours of video uploaded every minute, there is more and more choice and competition. So how can publishers take advantage of this platform? In this podcast, we speak to two video producers about what has worked for them in making their YouTube channels a success. We speak to: * Al Brown, head of video, Vice UK * David Boddington, head of video production, games and film, Future Publishing You can hear future podcasts by signing up to the Journalism.co.uk podcast feed on iTunes. (http://blogs.journalism.co.uk/wp-content/uploads/2013/11/Social-balance_mixdown.mp3)

Native advertising is one of the buzzwords of 2013. Brands keen to get the attention of readers are sponsoring content on news sites, and publishers enthusiastic to explore new revenue streams are trying it out. Forbes, BuzzFeed, Huffington Post, the Guardian and Wall Street Journal have all gone native. Meanwhile businesses, from Benetton to Google, are becoming publishers of branded journalism. In this podcast we explore the guidelines proposed by AOL UK and the Huffington Post (http://www.journalism.co.uk/news/aol-proposes-publisher-guidelines-on-native-advertising/s2/a554518/), ideas from News Corporation, and those put forward by a journalist who has spent the past year researching branded journalism (http://www.journalism.co.uk/news/-wpe13-lessons-in-native-advertising-for-news-outlets/s2/a554397/). We discuss the opportunities and risks of native advertising with: * Raju Narisetti, senior vice-president and deputy head of strategy at News Corporation * Carla Buzasi, editor-in-chief, Huffington Post UK * Ebele Wybenga, journalist and author of The Editorial Age You can hear future podcasts by signing up to the Journalism.co.uk iTunes podcast feed (https://itunes.apple.com/gb/podcast/id384452914?affId=1736887).

No matter how small your newsroom, or how scarce your resources, data journalism is far from off the agenda. In this week's podcast (http://blogs.journalism.co.uk/category/podcast/), those who have walked in your shoes share some pointers for staying ahead of the data game, offer some time-saving tips and recommend free tools to help you along the way. We speak to: * Nicolas Kayser-Bril, co-founder and head of Journalism++, who gave this presentation (http://prez.nkb.fr/djw-ddj-operation#/step-15) on 'frugal data journalism' at the Digital Journalism World conference last week * Paul Bradshaw, who leads the masters in online journalism at Birmingham University, is a visiting professor at City University and runs the Online Journalism Blog where he recently posted some thoughts (http://onlinejournalismblog.wordpress.com/2013/09/09/5-tips-for-a-data-journalism-workflow-part-1-data-newswires-and-archiving/) on the subject of efficiency in data journalism * David Ottewell, head of data journalism, Trinity Mirror * Kathryn Torney, journalist, The Detail * Esa Makinen, data journalist, Helsingin Sanomat You can hear future podcasts by signing up to the Journalism.co.uk podcast feed on iTunes (https://itunes.apple.com/gb/podcast/editors-blog-journalism.co.uk/id384452914).

On two days in July, mobile traffic to the BBC News website and app was, for the first time, higher than desktop traffic (http://www.journalism.co.uk/news/bbc-news-mobile-phone-traffic-milestone/s2/a553643/). Indeed, in some parts of the world, mobile traffic regularly outstrips that of desktop (http://gs.statcounter.com/#mobile_vs_desktop-ww-daily-20131011-20131011-map). Ever since Apple's Newsstand launched two years ago, the importance of well-produced digital editions has been growing and magazines and newspapers continue to experiment. From live, in-app updates to streams of content and multimedia embedded in PDF pageturners, this podcast looks at some case studies and lessons learned in what works best for publications and their audiences. We speak to: * Alex Watson, director of product for tablet and apps, Dennis Publishing * Mike Goldsmith, editor-in-chief of digital editions, Future Publishing * Patrick Salien, digital manager, Het Nieuwsblad You can hear future podcasts by signing up to the Journalism.co.uk podcast feed (http://blogs.journalism.co.uk/category/podcast/#sthash.YCFS19iG.dpuf).

This podcast looks at what percentage of readers of a news site land on the homepage. Homepage traffic varies hugely, with big international outlets generally receiving a greater percentage of homepage traffic than many smaller titles with lesser-known brands. Andrew Montalenti from Parse.ly describes news sites with large numbers of people coming to the homepage as "front door" sites, and those with low homepage traffic but a large proportion hits from social as "side door" publishers. We also hear from Quartz, which last week celebrated its first anniversary. In the podcast, senior editor of Quartz Zach Seward says "homepages as traditionally conceived by news organisations will have diminishing value". We speak to: * Zach Seward, senior editor at business news site Quartz * Andrew Montalenti, co-founder and chief technology officer at analytics platform Parse.ly * Josh Schwartz, head of data science at real-time analytics platform Chartbeat You can hear future podcasts by signing up to the Journalism.co.uk podcast feed (https://itunes.apple.com/gb/podcast/id384452914?affId=1736887). Related: * Slate's significant homepage redesign (http://mashable.com/2013/09/23/slate-redesign/) * Lessons in homepage redesign (http://blogs.journalism.co.uk/2013/09/06/podcast-meeting-readers-at-the-front-door-lessons-in-news-site-homepage-design/)(podcast) * A feature on dark social (http://www.journalism.co.uk/news/-dark-social-and-other-mysterious-analytics/s2/a554142/)

Connecting with the reader is vitally important for any magazine. To sell copies and build an engaged community it must appeal to the reader, and be in tune with their interests. This week's podcast (http://blogs.journalism.co.uk/category/podcast/) looks at how and why three magazines in Finland (Olivia), India (Femina) and the UK (Company), are using crowdsourcing methods to both further their understanding of the audience, and give their readers a greater role in determining the final issue. Examples include a magazine which produced an edition containing reader-produced content only and another which built an online "co-creation" platform, where the readers helped make editorial decisions. The publishers and editors behind the magazines share some of their lessons, as well as the potential benefits for the readers, the magazine and advertisers. We hear from: * Marjaana Toiminen, chief executive, Bonnier Publications (Publisher of Olivia magazine) * Tarun Rai, chief executive, Worldwide Media (Publisher of Femina magazine) * Victoria White, editor, Company Both Toiminen and Rai spoke at the FIPP Congress in Rome this week, a conference focused on the latest developments and trends in the magazine industry, about the crowdsourcing projects at Olivia and Femina. You can hear future podcasts by signing up to the Journalism.co.uk iTunes feed. (https://itunes.apple.com/podcast/journalism-co-uk-editors-blog/id384452914)

A podcast looking at how games are becoming more common among digital news organisations

Why direct traffic is often not what it seems

A podcast looking at different elements and trends in modern news site design

A look at how location, social media connections, interests, and other factors are used to offer personalised news

From crowdfunding to conferences, from paywalls to data services, from micro payments to syndication, we hear different business models for investigative journalism