Red Tent Radio | The Small Business Podcast Show

Building Powerful Partnerships and Joint Venture Relationships is the focus of this week's show featuring Liora Mendeloff. Liora is President and Founder of Women Speakers Association, the first ever global gathering place dedicated to women getting their message out into the world. With a growing community reaching women in 120 countries on 6 of the 7 continents, WSA is rapidly becoming THE go-to place for innovative leaders, change-agents and women with a message to connect, collaborate and grow their visibility in order to fulfill their mission. For the past 20+ years, Liora has been the “influencer to the influencers”, having worked behind-the-scenes with some of the greatest thought leaders, visionaries, celebrities and entrepreneurs of our time. Liora played an integral role in helping them fulfill their vision, specifically by cultivating strategic alliances to expand their visibility and their reach. Liora's track record for creating innovative, sustainable, true win-win global partnerships for clients and her own companies, Women Speakers Association and InstantMediakit, has led others to seek her consult on building powerful partnerships to grow their business and their bottom line. Liora serves on the Board of Women's National Book Association LA, World Trust Foundation and is a Founding Member of Association of Transformational Leaders. We also talk to Wendy Moore from Savvy Web Women about how she and Ludwina have supported each other by sharing contacts and connections to help each others business.

Allen Jordan is an innovative, results-orientated marketing technology expert with more than twenty-five years of proven experience in providing solutions to business problems, Allen Jordan has been instrumental in creating and managing search marketing and online reputation management strategies for clients wishing to increase their revenues, online traffic and maintain a positive brand image. Allen has worked directly for several notable customer products, financial services and consulting companies such as Union Carbide, Beneficial Financial, Gartner Group, Sony and UBS among others. Since the early 90's he has been exclusively involved in Internet and Intranet design focusing on marketing and content management systems. Prior to that, his technology background was in IP based design used in ATMs and loan transactional system. He has consulted at AT&T, which possess one of the world's largest marketing databases. His Internet expertise has led to interviews by multiple media outlets such as CNET,MSNBC, New York Times and New Jersey Star-Ledger. Allen holds an MBA from New York Institute of Technology in Information Technology, an Executive M.B.A. from Columbia University in Sales and Marketing, a Master Certificate in Internet Marketing from University of San Francisco, and additional certifications in Search Engine Optimization, Reputation Management, eMarketing, Social Marketing, Professional Internet Marketing and is a Certified Ethical Hacker. In this interview, Allen talks about: What Google is The difference between free and paid placement in Google results How to write a focused search engine ad How to always know what people are saying about you and your business online And more...

Daniel Priestly entered into the world of entrepreneurship at the age of 21 and has since built several successful businesses in the UK, Australia and Singapore. He went to college for business but dropped out when he discovered that the teachers were merely disseminating information and weren't actually people who had been successful business people in the real world. Daniel shares his five steps to 'Become a Key Person of Influence'. Becoming a Key Person of Influence book | Daniel Priestly In this interview, Daniel talks about: What a Key Person of Influence is and how that is changing due to the advent of technology His five steps: Pitch, Publish, Product, Profile, Partnership Why you should focus on a micro niche before you expand Being good at what you do and publishing media based upon that knowledge Making sure Google knows who you are The minimum of products you should have Being proactive with your Google presence What he means by "You are who Google says you are" The powerful triad of distribution, brand and product Vitality vs. function in a business and figuring out which one you are Why text plays such an important role in the world today Social media and how geography is no longer a barrier Why ideology is more important today than location And more... Daniel will be running his highly successful "Become a Key Person of Influence" event om Friday 1st June in Melbourne and Saturday 30th June in Sydney.

By now you've probably noticed that I've stopped running women's business networking events. I decided early this year to take a break from hosting them and then I realised that it was time to let it go. We all have those moments in business where it's time to look at your business model, what's working, what's not and perhaps what has become stale to you. I no longer was enjoying the events and realised it was time to let it go. There were other women coming up in the ranks with fresh new ideas and the energy to put into it. One such woman is Julie Hyde the host of a fresh, new event in Melbourne called Leaders and Lattes. I was invited as her guest to the launch event last week where there were 95 women attending; quite a turn out! Her guest speaker was Melanie Summer from Flash Fotos whom we have had as a guest on Red Tent Radio in the past. That's her and I in the picture. It was lovely to see her again and will be staying in touch. If you're looking for a new home to networking in, with an intelligent approach and warm environment, then get along to her next event. I will definitely be there and if you happen to live in the western suburbs of Melbourne, come past and pick me up! Ciao, Ludwina Dautovic xxx PS - Have a listen to the audio I recorded or watch the video to get some more information.

http://tinyurl.com/cea4lm3 You know how tough it is to stand out in your industry and get traction with your product, service or idea? Despite the obstacles, consider that there are proven things (see below) you can do to build your brand, raise your profile and become known as a 'Key Person' in your field. The result? Your name comes up in more conversations... for the right reasons. You attract more opportunities and new clients... that are perfect for you. You make more money... and it isn't a struggle. And most importantly, you have more fun because you love what you do. Want proof? On the 1st of June in Melbourne and the 30th of June in Sydney , the team behind the remarkably successful ‘Key Person of Influence’ entrepreneur incubator are yet again setting a new standard for what’s possible for your business. This world class strategy day is the talk of the town and features 5 of the Australia’s top entrepreneurs and it covers a 5 step formula to becoming one of the most highly valued and highly paid people in your industry. No hype. No hard sales. No BS. The real founders showcased on the day have experienced staggering results so far: • They created a clear pitch and multiplied their revenue within months. • They published their ideas and started appearing in the media. • They turned their services into products which gave them more time. • They leveraged social media and now get international opportunities. • They did joint ventures and now clients show up ‘pre-sold’. Don’t wait >> Tickets are selling fast, and seating is strictly limited. Click here - http://tinyurl.com/cea4lm3 Building a business you’re proud of won’t happen by itself. It takes preparation and design to get it right. Invest a day to work ON your business and set yourself up for your best year ever. If you know you’re standing on a mountain of value, why not work on capturing your value, expanding your brand and moving your business or idea forward however. Get a FREE copy of the best selling book ‘Become a Key Person of Influence’ with every ticket. It's a fabulous read. I read the whole thing while getting my hair done last week!

Jon Manning is in the business of pricing products and services. His company, Pricing Prophets is a play on words that potentially could make you a lot more money than you currently are making. Determining market value on things (tangible and intangible) can be quite a challenge. But that's what Jon and his team of experts does. They are... the Pricing Prophets. In this interview, Jon talks about: How pricing works Are you undercharging or overcharging How Pricing Prophets can help you work out the value of your product or service And more... You can find out more about Jon at: www.PricingProphets.com

Tracy Repchuk is an International speaker and Motivator, Internet Marketing and Social Media Specialist, Bestselling Author of "31 Days to Millionaire Marketing Miracles" and Award-Winning Entrepreneur since 1985. Tracy started in internet marketing with no list, no contacts and no idea what she was doing to become a Bestselling Author in 58 days, making 6 figures in her first 5 months, winning 2007 New Internet Marketing Success of the Year, was a finalist for The Stevie Business Awards 2008 Mentor of The Year and Coach of the Year and has become a speaking sensation around the world in over 30 countries. She gives her insights and experiences as an award winning entrepreneur since the age of 19, and as someone who has mastered 4 key industries along the way. She knows what it takes to market and run a business and develop a strategy for dominating the internet through social media, internet and mobile marketing. Having been at the forefront of technology and software development for over 20 years, Tracy shows people what they need to know to market and dominate in today's economy.

Award-Winning Author, Speaker, Teacher, Entrepreneur and Exponential Growth Strategist, Dr. Marc Dussault is no stranger to success. He has founded many successful businesses (several with no money down), has won numerous awards for his books, marketing expertise and business savvy and has consulted to more than 2,000 companies as an exponential growth specialist; unshackling business owners from their day-to-day operations. He has created over 200 million dollars in wealth for those owners and shareholders. The internet is also no stranger to Marc and he is here today to tell us about how technology and communication can be a boon for you and your business. Blogging for Business In this interview Marc talks about: Taking something as simple as blogging for business and turning it into an endless sales funnel of people who actually want what you have to sell How often should you post on your blog How to utilize the "one-to-many" aspect of blogs Why the time shifting model works so well Incorporating user generated content into your blog and what it really is The difference between blogging for business, articles and newsletters Find out what asynchronous and antimimeticisomorphism mean And more... You can find out more about Dr. Marc Dussault at: www.MarcDussault.com

Kerwin Rae is a businessman, coach, mentor, author and International speaker. He has studied and observed the psychology of influence for well over a decade now and is considered an expert on influencing human behaviour and how it relates to sales, marketing and personal transformation. He has addressed and worked with all levels of business from corporate entities to national and international franchise groups through to the small to medium size business owners. He has also worked with high school, university students and the general public. In this episode, Kerwin joins Ludwina to discuss Joint Venture Partnerships. The topics they cover are: How to find a joint venture partner How to get them to say yes What you need to consider when approaching another business Which step in the process is actually the most important How long before you launch after agreeing upon a partnership And more... You can find out more about Kerwin at: www.KerwinRae.com

Pam Brossman is the Founder and Director of She Experts. She started her career as a business woman, but with the birth of her son, Hunter, she decided to go into business for herself. She knew it wouldn't be easy. She would have to take on the hats of the roles she was used to delegating out to other people. But through the learning process she found what she excelled at and that was new media with a side of social media. In this episode, Pam tells Ludwina about all of the new and exciting forms of media that are arriving on the scene. Some have been around for a minute, but others are brand new. And just when you think there couldn't be a new social media site that could gain any traction - what with Facebook maintaining dominance and all - Pam discusses a new social site called Pinterest. Imagine posting a picture and garnering revenue on an entire Amazon shopping cart when someone checks out. And I'm not just talking about your products either. This one tip alone is worth unknown dividends.

Ludwina Dautovic is the Founder of The Red Tent Woman. She is an accredited Master Business Coach (The highest form of coaching accreditation in Australia), has won many business and coaching awards and has been listed consecutively for the last three years in the Who's Who of Australia for business women. But many of you reading this probably know her best as the host of Red Tent Radio. For episode 50 she is sitting in the hot seat for the second time on the show to answer some question from the listeners. Without giving everything away, here is a short synopsis of what Ludwina Discusses with Tania Usher in this episode. Make sure to have a listen to get everything. Tania Usher | Red Tent Radio | Dare Magazine Ludwina explains how she has successfully juggled home schooling with working from home for herself for over 20 years. First and foremost, homeschooling is not what a lot of people perceive it to be. Secondly, the style of homeschooling she and her husband used was conducive to her working from home as well. She then goes on to explain how she took one of her jobs from a hobby to a business. Without any proper training in television, Ludwina was able to gather a crew and create a pilot episode of a television show that was picked up by Optus Vision. She then figured out how to take a great niche that needed to be filled in schools and filled it with a program for students. Then we find out the true reason behind what gave Ludwina the idea that she should pursue being a business coach. We also get the 'secret' behind where the name "The Red Tent Woman" came from and what the Red Tent actually is. It's a very interesting story. See if you guessed the story behind the name correctly. A few more questions That Ludwina answers: How do you get the guests for your show? Is that the hardest part of doing Red Tent Radio? What was the journey like when you found out you had kidney cancer? How were you able to juggle the cancer, your business and parenting all at the same time? How did the decision to get into podcasting come about? To get all of the insight from the interview, have a listen to the entire episode.

Katherine Brown has wine flowing in her veins. Wait a minute. That doesn't sound right. She doesn't literally, but her Grandfather founded Brown Brothers; a wine business in Melbourne, Australia. Her family members now carry on the tradition as purveyors of wine through the well established company. Founded several generations ago, Brown Brothers is still a top level business and Ludwina was curious how the dynamics of "family" came in to play. Were there internal family issues or did the family bond make the business stronger? Were they treated differently than the non-family employees and how was the hiring process for the relatives? The interview is full of a lot of insight into not only how family business succeeds, but also how they innovate, some insight into their marketing and different aspects that are unique to a vintner business. Katherine is not just one of the pretty faces of the company. She is also very smart and has a passion for what she does. She has a Degree in Entrepreneurship from Royal Melbourne Institute of Technology and is versed in marketing, brand management and sales. She was recently named one of the 15 future wine industry leaders and was also accepted into the Australian Wine Industry Future Leaders program. Here are a few of the questions that we get to learn the answers to in the interview: - Your family business has been producing top quality wine for over 122 years. How do you keep the company smart, sexy and on top of the world? - Do you find it difficult to innovate for a company that has been around for so long? - When introducing new wines that Australians aren’t familiar with, how do you get them noticed and discovered? Do you have any special marketing techniques you use? - What is it like being a part of a family business? Does it have its pros, cons or both? - Do family dynamics ever get in the way of business and, if so, how does the company deal with that?

John Curtin started his entrepreneurial career very early. At the age of 15 he started organizing events for his underage peers in Melbourne, Australia and even handled the promotion and sales for the events. This penchant for organizing led him to realize he had a passion for hospitality management and by the age of 25 he had opened his own establishment called Room with a group of friends. After gaining exposure to many other facets of business involved in that venture, he took his experience and knowledge and parlayed that into consulting for the industry. Now he runs the marketing, publicity, social media and merchandise for event company TotemOneLove Group that goes back to the roots of where he started as a 15 year old organizing events. This time around he uses innovation and tools such as social media to ensure the company's success. Throughout his career, john has learned many things about innovation. He says you don't have to have money to be innovative. Innovation starts in your mind. He tries to stay ahead of the crowd by surrounding himself with people who are themselves on the cutting edge and on the cusp of trends. John likes to use aggregation programs like Pulse for smartphones (search for Pulse in your smartphone's app store). They take a lot of information from a myriad of sources and condense it all down into snippets that can be perused much quicker. Google Alerts is also another great tool for that (alerts.google.com). John also believes that to get ahead, you shouldn't do things that you aren't good at or don't enjoy. As Ludwina has even mirrored in the past - delegate the things that you don't want to do to other people. Social media plays a big part in TotemOneLove and it is these social networks that are now starting to hold businesses accountable. When people have a complaint or issue these days, they don't normally send off an email to the company anymore; they send out a tweet or make a Facebook post describing their dissatisfaction. Another thing John notes is the importance of fine tuning your website for the mobile user. He says currently one in four people who visit their sites are using their mobile devices to access information. Ludwina and John talk about sponsorships. Make sure the brands you associate with reflect what your comapny stands for. Try to be innovative with your business connections, always having a core database at the ready. And, sometimes sponshorship is best handled by a third party. Just make sure they also strive to make connections for you that reflect your business. Be innovative with bad press. John tells the story about one of the events they held where a security gaurd they had hired mistakenly confiscated suntan lotion from event goers due to a miscommunication about "no liquids allowed" at the event. The media got wind of it but TotemOneLove quickly sprung on it and joined forces with one of the cancer awareness groups and ended up turning a bad flap into a big win. And finally, remember that while being innovative, try to maintain doing what you're currently doing VERY well at before moving on to start something new. In other words, try to innovate with what already works if you can.

James Schramko appreciates the little things in life. I’ve never actually heard him say that, but it is pretty evident in the life choices he has made. Working from home and for himself now allows James to see more of his family and even take his daughter to her horse riding sessions. But he wasn’t always his own boss. James used to work for Mercedes managing dealerships. It was there that he was so successful in the internet marketing world, he realized he should be using his talents to make money for himself. It wasn’t easy. He had to wean himself off of his “regular” day job. But after he got to the point where his bring-home pay from his own business met, and then exceeded, his take-home salary, James left Mercedes behind and has only looked forward since. His business ventures bring in over one millions dollars a year and he is always looking to see what he can add to that income flow and how he can utilise internet marketing techniques to make them flourish. James reveals about how he knows whether or not there is a market for a new product. Will it sell or will it be a flop? James also talks about outsourcing part of his work flow (a favorite topic of Ludwina’s) and how he manages to answer most of his own emails. That’s not to say he doesn’t have the staff to do that for him, it’s just that he provides the direct line for people to contact him if they deem it necessary. He believes that this sets him apart from his competition and we couldn’t agree more. He also notes how important it is to be personable. How true. I don’t know about you, but I never return to businesses I don’t feel a connection to unless I have no other choice. Over deliver to your customers and they will never forget you, he says. One innovative way that James shares how he drummed up business was through the active participation in internet forums. Forums are interactive places on the internet where people can convene to ask, answer and discuss an endless variety of topics, likes, hobbies and interests. If it can be talked about, there is a forum somewhere for it. Find out what he did. And no, he didn’t just get on there and post his web address everywhere. Those kinds of posters only get ignored and shunned. He knows his internet marketing. He did it the right way and it paid off big time. Also, find out how James determines what to price a product and how he uses the long term versus short term approach when deciding that. Yet another great internet marketing tip. Catch them all in the episode.

Ludwina Dautovic’s featured guest on the show this week is Tania Usher. Tania is the publisher of Dare magazine, a digital, online publication on caliber with some of the most sophisticated glossy media in print. It's fresh, eye-popping and begs the reader to Dare to... fill in the blank. Tania returned to Australia several years ago to give birth to her son Tate. As fate would have it, Tate passed away right after he was born. Tania, now feeling like a childless mother, wasn't sure how to cope with the situation. She went back to the corporate world and 13 months later, she was pregnant again. Following the birth of a healthy child, Tania decided that she didn't want to go back into the corporate world and juggle being a mom all at the same time. She wanted to be there for all of the 'Kodak moments' and events with her child. She heard about the internet and thought she could do something that would allow her to spend more time being a mom while still working and making a living. So she ventured out on her own. To make a longer story much shorter, after spending a significant amount of time teaching other people how to produce things, Tania decided that it was her turn to actually do some of the producing. She spent some time cultivating her ideas until she knew exactly what her "brand" was going to be about. She founded the online magazine 'Dare' and has since created a community of loyal followers and readers. Have a listen to the episode to learn why Tania says being authentic and opening your heart were keys to her success. Find out how being bold and just "doing it" can get you things beyond your biggest dreams. Everybody loves to talk about themselves. See how Tania uses that to her advantage in business. There's a lot more to the interview, like how she manages her staff and their workflow, to how, when and how long to ponder things before you take action on them (I'll give you a hint... it's between five seconds ago and five seconds from now).