Advent | Nashville, TN

News, notes and trends from the 2008 Experiential Marketing Summit in Chicago. This episode includes interviews with Kerry Smith and Dan Hanover of Event Marketer and Event Design magazine, the organizers of the summit.

Service-based Marketing. Given that authenticity, responsibility and stewardship are becoming increasingly important brand attributes, how do you balance the need for being able to measure a return on every corporate investment with making more than a token contribution to causes that matter?In this episode, we'll discuss how some companies have found a way to do both, and get better returns than they would have gotten otherwise.

Brand Ambassadors. What are they? Why should I care? Employee, associate, ambassador, evangelist-- does it really matter what we call people? The short answer is yes, but not for the reasons you might think.

In building your experiential marketing program, don't ignore your office space. When a customer visits your office, they're going to experience something, and often that experience is the critical first impression of your brand. The question is, do you control the experience, or is it on autopilot?

In this episode we discuss how you can take a 360 degree approach to transforming your existing tradeshow marketing into a highly effective experiential tool.We discuss the elements of the 360 degree approach, and we give concrete examples.

This show is about the theory and practice of using experiences to engage audiences with the authentic nature of a brand or company. We believe that it may be the most powerful tool marketers have, but it's also something of a mystery.In this episode we'll define experiential marketing using metaphors and examples.

Robyn Waters, former VP of Trend, Design and Product Development at Target and author of the book The Hummer and The Mini, was the keynote presenter at the 2008 Event Marketing Innovation Tour. This episode is from her presentation at the Musicians Hall of Fame in Nashville, TN, on October 9, 2008.

Robyn Waters, former VP of Trend, Design and Product Development for Target and author of the book The Hummer and The Mini, speaks with Todd Austin about the role of design in event marketing.

How do you get the most out of a marketing event? Extend it. If we treat the event as the middle, instead of as the finale, we find new opportunities to reach prospects. In this episode, we′ll talk about specific ways to extend the reach of events through technology and word of mouth.