The B2B Marketing Podcast

Summary: This podcast investigates how Marketing in a B2B environment is evolving as New Media and Web 2.0 tools and technologies proliferate. Host Greg Grimer speaks with a range of top Marketing Executives from blue chip business brand names, to discuss issues such as campaign measurement and metrics, sales lead generation, effective advertising and PR, investigating and analyzing which methods work, why they work and when they are most effectively applied.