Gen Y Marketing Podcast

In mid 2007 Nat, Jake and Paul sat down to record the first Gen Y Marketing Podcast. Four years later they sat down one last time to record their 100th and final episode. On behalf of everyone who has been involved in the show we would like to say a big thank you for listening, we hope you have enjoyed it, we certainly have. So for one last time - On this weeks show:- Julia roberts ad doesn't brush up http://www.guardian.co.uk/media/2011/jul/27/loreal-julia-roberts-ad-banned Microsoft apologies for tweet http://www.theage.com.au/technology/technology-news/microsoft-apologises-for-amy-winehouse-tweet-20110726-1hxle.html dominos pizza tracker http://www.marketingmag.com.au/news/dominos-pizza-takes-gets-social-in-times-square-welcomes-criticism-5747/ http://mashable.com/2011/07/25/dominos-comments-times-square/ how to trick ladies into liking you http://www.marketingmag.com.au/news/speaking-to-the-ladies-5607/ Cigarette green washing http://www.usatoday.com/money/advertising/2011-07-26-green-cigarette-ads_n.htm Upskirting ramatazz http://mumbrella.com.au/up-skirting-complaints-against-razzmatazz-thrown-out-by-ad-standards-53873 http://mumbrella.com.au/the-tool-shop-ad-banned-for-objectifying-women-53552 Campains that work (or don’t work) Talking vaginas http://www.39online.com/entertainment/onlinedish/kiah-online-dish-summers-eve-talking-vagina-ad-campaign-story,0,3379725.story Harpic men sorryhttp://mumbrella.com.au/harpic-says-sorry-for-male-toilet-habits-53639

SECOND LAST EPISODE EVER! Yes that's right you read that correctly, after 4 and a bit years we have decided to finish up the podcast. For those of you saying to yourself "this is just the sort of publicity stunt I would expect from these hacks" I can assure you that this is a rare moment of honesty. For those of you who have heard the rumour that the show is being taken off the air by the Australian Communications and Media Authority, you will need to speak to our legal team. ON this weeks show:- Trainvertising http://www.theage.com.au/victoria/metro-has-super-idea-to-make-more-money-20110718-1hlpc.html#poll Police News billboard http://www.heraldsun.com.au/news/more-news/graphic-billboards-the-latest-campaign-tool-in-police-pay-battle/story-fn7x8me2-1226094350536 tweets http://www.theage.com.au/technology/police-kick-own-goal-with-tweets-20110714-1heqw.html Dominos flash mob http://mumbrella.com.au/dominos-stages-hawaiian-themed-flash-mob-52159 Buying can reducing giving http://www.psychologytoday.com/blog/ulterior-motives/201107/buying-can-reduce-giving Nab honest vids and ad http://mumbrella.com.au/nab-changes-tack-from-the-break-up-to-focus-on-honesty-52230 http://mumbrella.com.au/nab-rolls-out-honesty-experiments-ads-52635 PlentyofSyph http://www.salon.com/life/sex_education/?story=/mwt/feature/2011/06/29/stds Milk fixes womens problems http://www.news.com.au/business/oh-man-battle-of-sexes-looms-in-milk-wars/story-e6frfm1i-1226097028617 Campains that work (or don’t work) Feet ad http://www.youtube.com/watch?v=f1jddczahXA&feature=player_embedded Hungry Jacks ad http://www.youtube.com/watch?v=pfzfxFTHsKg&feature=related

If you have ever asked yourself the question "why cant I find a podcast that takes forigen language commercials and re-records them with terribly bad english overdubs?" then boy do we have a podcast for you this week! News Stories KFC potholes http://www.mentalfloss.com/blogs/archives/26019Mother-in-law PR stunt or not http://www.heraldsun.com.au/technology/mum-in-law-from-hell-email-was-it-just-a-pr-stunt/story-fn7celvh-1226086847268 Google+ launch http://www.engadget.com/2011/06/28/google-launches-all-out-social-networking-assault-with-google/ JT all up in Myspace http://www.theage.com.au/technology/technology-news/how-justin-timberlake-plans-to-make-myspace-cool-again-20110704-1gxtp.html Luna park wrist band thing http://mumbrella.com.au/lunar-park-sydney-uses-wristbands-and-social-media-to-boost-visitor-engagement-51639 Harvey norman attack ad censored http://mumbrella.com.au/harvey-norman-attack-ad-censored-by-commercials-advice-51438 Nandos sassy not sleazy http://mumbrella.com.au/nando%E2%80%99s-%E2%80%98little-hotties%E2%80%99-campaign-sassy-not-sleazy-50971 mums distrust stuff http://marketingmag.com.au/articles/news/5467/mamas-know-best-and-distrust-healthcare-advertising/ Campains that work (or don’t work) H2Oh! http://www.youtube.com/watch?v=cjU7tXZH_1o&feature=player_embedded Coles down down http://www.youtube.com/watch?v=gGY1QFEmyQk

There is a saying we have around the Gen Y Marketing studio, and that is "When you can't get Paul West, get Paula Abdul". On this weeks show:- Vodafone google curse http://www.theage.com.au/technology/technology-news/vodafones-google-curse-20110621-1gcvn.html Bus Ads http://www.marketingmag.com.au/articles/news/5357/bus-ads-do-they-capture-attention-and-keep-it-/ Catch up ads not as good as traditiona ads on tc http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=21422&Title=Catch_up_adverts_not_as_effective_as_traditonal_ones_on_TV Kogan launches ad about listening to social media feedback http://mumbrella.com.au/kogan-were-always-listening-to-social-media-feedback-49692 http://www.techau.tv/blog/kogan-wants-you-to-know-they-are-listening-to-social-media/ How to win Kelloggs business? Twitter. http://mumbrella.com.au/keep-left-wins-kelloggs-twitter-pitch-contest-49139 Farmer beats billboard ad ban http://www.express.co.uk/posts/view/253934/Farmer-beats-ad-ban-by-painting-sheep Dove tells you ht you might have ugly...underarms http://online.wsj.com/article/SB10001424052748703696704576223112705412404.html?mod=WSJ_hpp_MIDDLE_Video_Top http://www.okclips.com/tv-ads/Dove-Underarm-Beauty-Treatment-tv-ad-26955/ Campains that work (or don’t work) IKEA radio ad http://mumbrella.com.au/monkeys-jay-grey-and-eardrum-pick-up-radio-lions-49942 Mcdonalds coffee sorry ads http://mcdonalds.com.au/#/mccafe_our-coffee http://www.news.com.au/business/mcdonalds-customers-brew-up-a-stink-over-coffee/story-e6frfm1i-1226066890309

So it would seem the words we were looking for were in fact:- She stepped off the bus (The Venga Bus I believe) out into the city streets,Just a small town girl with her whole life packed in a suitcase by her feet.Win Big, Mama's fallen angel. Lose big, liven out her lies. Just another shining example of the Gen Y Marketing Podcast's commitment to accuracy in journalism. On this weeks show:- Carbon tax ads http://www.heraldsun.com.au/news/more-news/cate-blanchetts-carbon-promo/story-fn7x8me2-1226064788618Safe sex ads to be reinstated http://www.brisbanetimes.com.au/queensland/safe-sex-ads-to-be-reinstated-20110601-1ff7u.htmlEninem loses it over audi ad http://theage.drive.com.au/motor-news/eminem-loses-it-over-audi-ad-20110609-1ftue.htmlPaypal launches redbubble review http://www.smartcompany.com.au/legal/20110602-paypal-launches-redbubble-investigation-over-hipster-hitler-listing.htmlcba seeds campaign http://thefinancialbrand.com/18734/commonwealth-bank-community-seeds-facebook-giveaway/Gen Z blah blah http://mumbrella.com.au/gen-z-the-conservative-ethical-generation-48727#more-48727Zachary Martinez in the news http://www.news.com.au/national/defence-review-teams-sex-controversy/story-e6frfkvr-1226060003731Campains that work (or don’t work)Rabbo direct http://www.youtube.com/watch?v=sYjHt31tvgs&feature=player_embeddedCGU http://www.youtube.com/watch?v=w02cz3dCZrs

Hi Nat's mum. Thanks for the feedback, look forward to reading your scathing review on iTunes in the coming weeks. On this weeks show:-Matt Moran boil over http://www.smh.com.au/entertainment/tv-and-radio/aria-on-an-f-string--why-matt-moran-really-boiled-over-20110510-1egme.html Facebook group urges advertisers to boycott bolt report http://mumbrella.com.au/facebook-group-urges-advertisers-to-boycott-the-bolt-report-45912 Generation C?? http://www.theage.com.au/technology/technology-news/say-hello-to-generation-c-the-coupon-shopaholics-20110430-1e1wu.html Websites cave over auto refreash http://www.theaustralian.com.au/business/media/websites-cave-in-to-agencies-over-auto-refreshing/story-e6frg996-1226048032197 beome an organ donor http://adland.tv/ooh/organ-donor-foundation-only-chance-get-inside-print-belgium Branson gives virgin a new name http://www.theage.com.au/business/branson-gives-virgin-a-new-name-20110503-1e6h5.html General Pants ad backlack censor http://news.ninemsn.com.au/national/8246242/general-pants-ad-censored-after-shopper-backlash Campains that work (or don’t work) Irish Children http://www.youtube.com/watch?v=cdHb6I0kSiM&feature=player_embedded Schweppes http://www.buzzfeed.com/poutine/uma-thurman-in-new-schweppes-commercial-10u6

Editing out all the bits that in retrospect we probably shouldn't have said is a fine idea, but then who would bother downloading a 4 minute podcast? On this weeks podcast:-Not hot enough: airline's bikini model ad banned http://www.smh.com.au/travel/travel-news/not-hot-enough-airlines-bikini-model-ad-banned-20110428-1dy45.html#ixzz1Kp5KnReh HULU to shake up Oz TV market http://www.theage.com.au/technology/technology-news/hulu-to-shake-up-aussie-tv-market-20110421-1dpq3.html Free ads offered by Nine to make up for ratings tumble http://www.theaustralian.com.au/business/media/free-ads-offered-by-nine-to-make-up-for-ratings-tumble/story-e6frg996-122604057781 Tampon Ad http://mumbrella.com.au/johnson-johnson-ad-tampons-should-not-feel-like-sandpaper-44761#more-44761 Tobacco Ad misleading http://www.smh.com.au/national/tobaccofunded-ad-campaign-misleading-20110426-1dv4m.html Amazon launches cheaper ad sponsored kindle http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=20851&Title=Amazon_launches_cheaper,_ad_sponsored_Kindle Mother sues over pic in abortion ad http://www.reuters.com/article/2011/04/27/us-newyork-billboard-idUSTRE73Q8LU20110427 Campains that work (or don’t work) NRMA IT http://www.youtube.com/watch?v=_Ej7P0WkkX0&feature=player_embedded Big M ad - http://www.youtube.com/watch?v=hjQN1TH81Q0

If we just spent a little less time talking about Aaron Neville and Lynda Rondstadt and a little more time talking about Gen Y Marketing then maybe, just maybe, we would have a little more industry cred... Just sayin. On this weeks show:- Pokies Ad under fire http://www.adnews.com.au/news/clubs-australia-under-fire-over-ad-campaign http://www.youtube.com/watch?v=R8CtHtY-3cg&feature=player_embedded Strepsils on the radio http://mumbrella.com.au/talkback-stations-tricked-into-strepsils-plugs-44041 SEO reputation Management http://www.smartcompany.com.au/internet/20110411-vetting-prospective-staff-made-harder-as-seo-company-helps-job-seekers-bury-unfavourable-online-mentions.html Kraft create ads based on tweets http://mashable.com/2011/03/29/kraft-mac-cheese-ad-conan/ Social Media keeping executives up at night http://www.theaustralian.com.au/business/media/net-users-logged-on-21-hours-a-week/story-e6frg996-1226036913878 20% discount for life for a tatttoo http://www.thecampussocialite.com/get-marc-ecko-tattoo-get-20-discount-for-life-seriously/ No Twitter at the logies http://www.theage.com.au/entertainment/tv-and-radio/twitterati-left-in-limbo-by-logies-ban-on-mobiles-20110411-1db47.html Campains that work (or don’t work) Realistic defense force recruiting ad http://www.youtube.com/watch?v=upZMwKfucEQ&feature=youtu.be Phili Cheese Ad http://mumbrella.com.au/philadelphia-urges-women-to-eat-creamy-foods-shamelessly-43688#more-43688

Just so we are clear, that whole thing about dead prostitutes is a joke. On this weeks show:- The Beer Wars http://www.abc.net.au/local/stories/2011/03/23/3171121.htm http://www.heraldsun.com.au/business/in-the-black/beer-not-the-new-milk-in-price-wars/story-e6frfinf-1226026985885 Bank competition viewed as a stunt http://www.heraldsun.com.au/business/bank-competition-war-a-publicity-stunt-customers/story-e6frfh4f-1226029357452 UM bans video ads with Fairfax until autoplay ends http://mumbrella.com.au/um-bans-video-ads-with-fairfax-until-autoplay-ends-43212 Make up Ad without digital airbrushing. Shock! http://style.popcrunch.com/make-up-for-ever-releases-worlds-first-unairbrushed-foundation-ad/ Facebook testing instant ads based on status updates http://www.smartcompany.com.au/internet/20110325-facebook-testing-instant-ads-feature-based-on-user-status-updates.html Rivers ad campaign 'a deadly deal for women' http://www.theage.com.au/victoria/rivers-ad-campaign-a-deadly-deal-for-women-20110323-1c5yo.html KFC Mantime and VIP Offer fuck up http://mumbrella.com.au/kfc-apologises-to-customers-over-promotion-for-the-double-43080 Campains that work (or don’t work) Merina commercial http://www.youtube.com/watch?v=fHMsUd7cpOE Skittles http://www.youtube.com/watch?v=eDlaJlb1ezg

Whilst we do have an "explicit" tag on our podcast and have done for quite some time, I feel the need this week to add an extra warning for you this listener. For those of you who don't wish to listen to Nat's views on below the equator grooming issues, you may find some parts of this podcast disturbing (I certainly did).. On this weeks show:-Facebook to offer movie rentals http://www.theaustralian.com.au/business/news/facebook-to-offer-movie-rentals/story-e6frg90o-1226018117931 Entendres are OK according to ASB http://mumbrella.com.au/its-okay-to-get-pork-on-your-fork-rules-asb-41294 http://mumbrella.com.au/essential-beauty-ad-banned-for-excessive-foliage-references-41386 Big Brands taking over online Retail http://www.smartcompany.com.au/retail/20110314-big-brands-taking-over-online-retail-new-figures-show.html Iran to compete in Olympics despite zion complaints http://www.bbc.co.uk/news/uk-1272416 Times Square Video Screen Hack is Marketing Campaign For Movie http://www.urlesque.com/2011/03/17/times-square-video-screen-hack-fake/ Juicyfruit unicorn thing http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=146629 Kids, stopp throwing fruit away http://mumbrella.com.au/ad-featuring-kids-throwing-away-fruit-banned-by-watchdog-41219#more-41219 Campains that work (or don’t work) Smartwater http://www.youtube.com/watch?v=Rc47LcvIxyI Toyota ad http://www.toyota.com.au/toyota/promise

When we decided to take some time and look at political advertising in this weeks show the decision to invite former liberal leader Dr John Hewson seemed like a brilliant move. Unfortunately it seemed Dr Hewson had already been booked for the Gruen Transfer so instead we have Zac Martin from Pigsdontfly.com (and some other agency that I cant recall the name of right now) join us on the show. Zac has come a long way since his first appearance on the Gen Y Marketing podcast and I think you will agree his level of contempt for us is more in line with what it should be. Old spice guy not helping sales...ummm, yeah he is http://tv.yahoo.com/blog/despite-enormous-popularity-old-spice-guy-not-helping-sales--1403 http://adweek.blogs.com/adfreak/2010/07/hey-old-spice-haters-sales-are-up-107.html Myspace rock n roll relaunch...again http://www.theage.com.au/technology/technology-news/struggling-myspace-plans-rock-and-roll-relaunch-20100726-10s8u.html The Millenials Marketing podcast http://www.flowtown.com/blog/who-are-the-millennials Cokes facebook porn campaign http://www.guardian.co.uk/media/2010/jul/21/facebook-dr-pepper-coca-cola Who remembers sponsors http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=18450&Title=Public_unable_to_recall_World_Cup_sponsors Blindfolded cat kicking ad not banned http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=18405&Title=Paddy_Power_blind_footballers_ad_escapes_red_card Campains that work (or don’t work) whitepages http://www.youtube.com/watch?v=tZuYu2rVCLg labor http://www.youtube.com/watch?v=pyR2pu_pY_I libs http://www.youtube.com/watch?v=-qudBB6haJw&feature=player_embedded

For most of us having trust in our medical practitioners is an important part of a healthy lifestyle. Nat of course holds the view that doctors are incapable of assessing a persons medication requirements and so are incapable of prescribing the correct dosage of pain killers. To correct this oversite Nat takes his doctors advice and adds a further 30-50% to ensure he is not under medicated after a medical proceedure. So for all you kids out there, listen to this weeks show and learn a valuable lesson... Yahoo answers cannot and should not trump 7 years of medical school when it comes to advice on how many pain killers to take ok? Good. Libs google ads http://www.theage.com.au/technology/technology-news/threat-drives-libs-election-ad-campaign-down-the-googler-20100811-11z9w.html British abortion ad cleared http://www.salon.com/life/broadsheet/2010/08/04/abortion_ad/index.html fairfax should axe daily papers in Melb and syd? http://www.theaustralian.com.au/business/city-beat/axe-fairfax-media-daily-print-editions-to-boost-earnings-says-macquarie-analyst/story-e6frg9no-1225901059221 facebook say ad spend is booming http://news.cnet.com/8301-13577_3-20012641-36.html Old ads for new tech http://www.unstage.com/2010/08/everything-ages-fast-vintage-social-networking-ads/ Minority report style billboards ready http://www.telegraph.co.uk/technology/news/7920057/Minority-Report-style-advertising-billboards-to-target-consumers.html web users can choose what ads they want to watch http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=18552&Title=Web_companies_let_users_choose_what_ads_to_watch do we care if viral stuff is made up http://thechive.com/2010/08/11/a-word-from-jenny-16-photos/ http://gawker.com/5609650/the-quitting-tale-that-suckered-the-whole-internet http://www.boingboing.net/2010/08/10/hopa-girl-is-obvious.html Campains that work (or don’t work) QUIT http://keepquitting.org.au/ Honda Jazz Hipsters http://www.youtube.com/watch?v=Z5dIzY7yvRA abc ad http://www.youtube.com/watch?v=s5G87fMVR0E&feature=player_embedded

Australia's first hung parliament in 70 odd years has left many people wondering what the future holds for the countries political system. As the ballot counting continues it seems apparent that the power to choose who leads this country resides in the hands of 3 obscure independents who's decisions may well shape our nation over the next 3 years.We know they have some crazy ideas, we know there is a risk in putting such power in the hands of so few. But ladies and gentlemen I would like you all to take a moment and be thankful that the three men that are charged with deciding the future of this country are not Jake, Nat and Paul from the Gen Y Marketing Podcast. Spend a minute and imagine what kind of drunken, hair brained ideas the Gen Y Marketing team would be trying to pass were they holding the country by the throat. My point? It could be much worse... On this weeks show:-Consumers choose entertaining ads http://www.marketingmag.com.au/news/view/fairfax-digital-says-consumers-choose-entertaining-ads-2343 Drive thru supermarkets in UK http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=18679&Title=Tesco_trials_first_‘drive-thru’_supermarket Federers youtube hit http://www.theage.com.au/digital-life/digital-life-news/i-smell-a-rat-woodbridge-calls-out-federers-viral-youtube-hit-20100819-12rob.html?autostart=1 Sevens new digital TV station to target men Tens new channel to target the youth http://www.theage.com.au/entertainment/tv-and-radio/seven-targets-men-with-third-digital-channel-20100819-12ix1.html http://www.heraldsun.com.au/entertainment/ten-turns-to-new-digital-multi-channel-called-eleven/story-e6frf96f-1225910270164 Sexy girl turns into demon http://izreloaded.blogspot.com/2010/08/sex-girl-turns-into-demon-in.html Band pays public to listen to single http://www.theage.com.au/entertainment/music/band-pays-public-to-listen-to-single-20100813-122ju.html Campains that work (or don’t work) Kia http://www.youtube.com/watch?v=kFFz_MVSq5s&feature=pyv&ad=6349733225&kw=kia&gclid=CPSnsq3I1KMCFQK_bwodDGX2uw Lumix http://www.youtube.com/watch?v=YPhoaOpOq_k&feature=player_embedded

I think Bryan Adams said it best when he wrote....I got my first real Podcast Bought it at the five-and-dime Played 'til my ears bled It was summer of 2009 Me and some guys from the Gen Y Marketing team Had a podcast and we tried real hard Paulie quit and Nathan got married I shualda known we'd never get far Oh when I lock back now That was seemes to last forever And if I had the choice Ya - I'd always wanna be there Those were the best episodes of my lifeOn this weeks show:-Tweet cost swimmer Jaguar endorsement http://www.heraldsun.com.au/entertainment/confidential/gay-slur-costs-stephanie-rice-jaguar-sponsorship-deal/story-e6frf96x-1225914998070 UK to regulate all online marketing http://marketingmag.com.au/news/view/online-ads-to-be-regulated-in-uk-2371 Neuromarketing tested cover lifts sales for New Scientist http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=18797&Title=Neuromarketing_tested_cover_lifts_sales_for_New_Scientist long slogans are better than short ones http://adage.com/columns/article?article_id=145755 Fairfax loses copyright case http://www.theaustralian.com.au/business/fairfax-loses-copyright-battle/story-e6frg8zx-1225915574372 Digital license plate ads http://www.digitaltrends.com/lifestyle/digital-ads-could-be-coming-to-california-license-plates/ Twitter to pomote marketers special offers http://www.techworld.com.au/article/352413/twitter_promote_marketers_special_offers?fp=4&fpid=19 Campains that work (or don’t work) stop kids sexting http://www.heraldsun.com.au/news/national/video-launched-to-curb-teen-sexting/story-e6frf7l6-1225915280264 Optus - http://www.theage.com.au/technology/technology-news/oh-deer-accc-takes-action-over-optus-ad-with-supersonic-deer-20100908-150zj.html

This weeks podcast... was a draw. On this weeks show:-Tens One basketball ad branded racist http://www.heraldsun.com.au/news/national/tens-one-hd-basketball-ad-branded-racist/story-e6frf7l6-1225925130638 Anti fast food ad angers mcdonalds http://www.news.com.au/business/anti-mcdonalds-ad-angers-fast-food-chain/story-e6frfm1i-1225923539974 Oz agencies terrible on mobiles http://mumbrella.com.au/australian-digital-agencies-miserable-mobile-failure-33428#more-33428 Outrage over big tobaccos campaign http://www.theage.com.au/national/outrage-over-big-tobacco-campaign-20100911-1562e.html Brand new from Audi, the all new Audi Turd http://www.greencarreports.com/blog/1049196_oh-audi-how-could-you-the-french-like-electric-cars-but Hillary Duff Gay PSA http://adweek.blogs.com/adfreak/2008/10/ads-straighten.html most valuable global brands http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx Did apple kill Newsdays ad http://news.cnet.com/8301-17852_3-20016901-71.html Campains that work (or don’t work) Kindle http://www.intomobile.com/2010/09/13/amazon-kindle-apple-ipad-commercial/ Samsung galaxy http://www.youtube.com/watch?v=lK7IzfLmyco