Marketing Mix Man Podcast
Summary: Gary Bembridge puts his over 25 years global marketing experience to look at what we can learn from a new trend, marketing or advertising campaign. Listen and then join the debate by visting garybembridge.com and add your thoughts and comments to the issues raised in the podcast. While there, why not sign up for updates to the regular Unleashed on Marketing blog
David Ogilvy wrote in 1983 only 1 in 100 ads had a big idea. Has anything changed?
CEO of Sainsbury's Supermarket says many brands lack a real competitive point of difference. I explore how you identify one.
Paralympics London 2012 is a casebook masterclass in the power of great marketing positioning and execution. Find out why and what you can learn from it.
How some brands used the Prince Harry naked photo episode in Las Vegas to effect
What naked footballers in ads can teach us all about successful communication
Anything "new" to the consumer is new. Why you should see product interrogation a key innovation tool
In London 2012, Rebecca Adlington won Bronze swimming faster than her Gold in Beijing. What can we learn from this?
The CEO of Saatchi says strategy and marketing is dead. What I think it means and you need to do based on what he had to say
Product Placement is allowed, but is it a good thing for brands to do?
Steve Jobs was a master story teller. Should you be too?
You a topless car wash can teach us all about marketing
You need to know these 7 key online trends to ensure your digital and social media strategy is the right one
Do you need to be young to understand and implement digital marketing?
5 traits that make a great marketing leader
7 top tips on how to better connect with bloggers in your category