B2B Marketing Minute

The web is constantly evolving, and the impact a website has can make all the difference to a discerning customer. After all, your website is the most significant place to share your brand’s story with an audience. It’s worthwhile to take a look at some Web design trends we think will continue well into 2015.

It’s widely known that Google is secretive about the algorithm it uses to rank web pages in search results – and understandably so. However, they recently filed a new patent titled US Patent application 8,682,892 that offers some encouraging clues to PR pros.

While many BtoB marketers understand the importance of creating “sticky” messaging that resonates with customers and prospects, they may feel they don’t have sufficient time to develop solid messaging because of a real or perceived need to rush to market. Even with adequate time and budget, others struggle to use a message approach that best suits their company’s need to communicate effectively and drive sales.

All communications professionals are called to give presentations from time to time, and for many, the prospect can be daunting. But it doesn’t have to be hard. The secret to a great presentation can be summed up in nine simple words.

We are often asked, “How do I know when I need an agency?” or “Do we have the right situation to hire an agency?” An agency can be a critical tool and resource to help your organization generate revenue. Of course, many executives come with their biases either for or against agencies, often based on past experience. Regardless, there are four questions you should ask yourself when trying to decide if you need an agency partner.

This hour-long, special edition of Arketi's B2B Marketing Minute features a recent Technology Executives Roundtable (TER) panel discussion, moderated by Principal Mike Neumeier, APR.

To understand BtoB SEO and execute search campaigns effectively, you need to know two things: the buyer cycle and the buyer.

This hour-long, special edition of BtoB Marketing Minute features a recent Booth 61 interview with Arketi Principal Mike Neumeier, APR. He joins a host of influential members from Georgia's technology community, and together they discuss the state of the tech industry.

In November 2012, Brickstream asked Arketi Group to craft and execute a strategy to re-launch the 12-year-old company at the largest retail show in North America – NRF's Annual Convention & EXPO, otherwise known as "Retail's BIG Show."

We compiled the findings from the sixth annual Technology CMO Roundtable into a must-read white paper for BtoB tech marketers.

Upon reflection of our recent PRSA Georgia Phoenix Award wins, we’ve distilled seven learnings that may be of interest to BtoB marketers.

The new year is here, and now is the perfect time for marketers to make (and start on) a few New Year’s resolutions related to optimizing lead nurturing efforts.

Despite cuts in travel budgets and fewer mega industry conferences, respondents still prefer personal connections over technology touch points.

Earlier this year, Arketi’s B2B Marketing News was named a best B2B blog of 2012 in The Best of BuyerZone series.

The key to bulletproofing a budget is to let metrics drive the conversation, using a return on investment model that demonstrates the dollar value of marketing.