The Sales Playbook Podcast

In this week's quick tip, we talk about how you can take control of your prospect meetings (without being controlling) . . .right from the word "Hello"Go ahead, I triple dog dare ya to give this a quick listen!And Speaking Of Taking Control . . .On August 26, right on your computer screen, I'll be sharing over 20 tactics to help you take control in your next prospect meeting.Here's what I'll be sharing . . .2 Ways To Ask For Access To A Decision Maker Without Insulting Your ContactHow To Stand Out And Force Your Competitors Into Playing A Defensive GameOne Question That Will Change The Trajectory Of Every Meeting5 Types Of Questions You Need To Start Asking (And None Of That “Open/Closed Question” BS)7 Insurance Policies You Need To Take Out In Every MeetingHow To Reduce The Probability Of A Prospect “Going Silent”What To Do When You Find Yourself In A Highly Competitive SituationWhat To Do When The Conversation Shifts Prematurely To PriceI’ll be sharing over 20 tactics in this 90 minute webinar, all with a simple objective . . .To Help You Take Control and Keep Control Of Your Prospect Meetings!Click HERE to learn more and to reserve your seat!

In this week's Quick Tip I talk about a super easy thing that you can do to immediately differentiate from your competitors.Think I'm kidding?Then I triple dog dare ya to give this a quick listen.A Great Sales Coach Will Get You There Faster!And our free eBook will help you select the RIGHT one!Click HERE or the handy/dandy banner below!

If you were to take the fact that the average person consumer 100,000 words of content each and every day and add it to the understanding that as human beings, we have anywhere from 60,000 - 90,000 thought each day, you'd really have the recipe for failing to do something that's keeping you from going to the next level!In this week's Quick Tip, I reveal what it is and as a bonus, offer three, super easy things you can do, immediately, to to raise your skill level!Go ahead and give it a listen . . . I triple dog dare ya :)A Great Sales Coach Will Help You Get There FASTER!Click HERE to learn more and to download your free copy of Paul's eBook How To Hire A Sales Coach

Who The Heck Has Enough Leads? Not Me!!! July 14, 2015

In this week's Quick Tip I talk about my own struggle to step outside my comfort zone a few years ago that the decision that forever changed my life!I hope this week's lesson inspires you in some small or hopefully some not so small type of way!Wishing you an all caps AWESOME week ahead!Ready To Generate More Leads?Then you might want to hurry up and register for our online Social Selling Camp!I’ll be sharing over 100 ideas on how you can generate more leads, create more opportunities and land more clients!For more information (and to reserve your spot) Click HERE.

This week's Quick Tip is quite timely since I'm going to share two things you absolutely MUST do during a holiday week!Go ahead and give it a quick listen, you'll be glad you did!T-Minus 10 Days Until We ROCK!We are only 10 days out from the launch of our online Social Selling Camp!I have over 100 tactics to share that will be delivered in 6, online sessions.Here's What You'll Gain By Joining Us . . .In Session 1 We’re going to talk about brand YOU! I’m going to take you step by step, through an exercise to help you clearly define how you want to be viewed by the world. You do know that they judge you, right?In Session 2 We’ll discuss the various platforms and how you can attract potential clients. I’ll show you several plays from my own playbook as well as several examples of how your peers are leveraging things like LinkedIn, Twitter, Google+, Instagram, YouTube and Facebook just to name a few!In Session 3 I’ll share how you can use “Social Listening” to learn about important buying signals as well as conversation starters. We’ll discuss how you can gather competitive data that you absolutely need to leverage!In Session 4 We’re going to dive, head first into how you can approach potential clients, via social channels without the conversation getting “salesy” or weird! I’ll take you through my Communication Mapping process and show you specific examples of how I leverage this process to hunt and secure new business!In Session 5 I’m going to show you how to do something that 99% of your competitors SUCK at! It’s a little something called “Transitioning online connections to offline clients” We’ll talk step by step action plans, suggested templates and as a bonus, it won’t be salesy or spammy!In Session 6 I’m going to show you how to put it all together into a manageable daily, weekly and monthly routine. Oh, and I’m going to give you several options too! Some of you have the time to go all out with my lead generation system others only have a few minutes a day. My plan is to give you a system based on how much time you can dedicate to it. Fair enough?Have you enrolled yet?Why not? Click HERE when you're ready to acknowledge that there are things out there besides a phone that can help you generate opportunities!

This week, I'm going to offer something really cool (and FREE) and it's so cool that I've only ever offered something like this one other time . . . And I've been blogging since 2008!I'm hoping you'll give this week's quick tip a listen and then take FULL advantage of the FREEBIE I have waiting for ya!Seriously, do it now before I come to my senses and change my mind :)One Way To Generate Additional Leads!We’re just about 2 weeks out from the launch of our first ever, virtual Social Selling Camp.Here’s the plan . . .In Session 1 We’re going to talk about brand YOU! I’m going to take you step by step, through an exercise to help you clearly define how you want to be viewed by the world. You do know that they judge you, right?In Session 2 We’ll discuss the various platforms and how you can attract potential clients. I’ll show you several plays from my own playbook as well as several examples of how your peers are leveraging things like LinkedIn, Twitter, Google+, Instagram, YouTube and Facebook just to name a few!In Session 3 I’ll share how you can use “Social Listening” to learn about important buying signals as well as conversation starters. We’ll discuss how you can gather competitive data that you absolutely need to leverage!In Session 4 We’re going to dive, head first into how you can approach potential clients, via social channels without the conversation getting “salesy” or weird! I’ll take you through my Communication Mapping process and show you specific examples of how I leverage this process to hunt and secure new business!In Session 5 I’m going to show you how to do something that 99% of your competitors SUCK at! It’s a little something called “Transitioning online connections to offline clients”In Session 6 I’m going to show you how to put it all together into a manageable daily, weekly and monthly routine. Oh, and I’m going to give you several options too! Some of you have the time to go all out with my lead generation system others only have a few minutes a day. My plan is give you a plan based on how much time you can dedicate to my system. Fair enough?At the end of the program, you will have a powerful lead generation system!Want to learn more?Click HERE!

In this week's Quick Tip I play a little guitar for your listening pleasure to illustrate two points;1) Why I can never quit my day job2) A really important lesson I want you to ownI double dog dare ya to give it a listen and I triple dog dare ya to follow through and take the action!Are you in?Are You Ready To Generate Some Opportunities?We're just about 3 weeks out from the launch of our first ever, virtual Social Selling Camp.Here's the plan . . .In Session 1 We're going to talk about brand YOU! I'm going to take you step by step, through an exercise to help you clearly define how you want to be viewed by the world. You do know that they judge you, right?In Session 2 We'll discuss the various platforms and how you can attract potential clients. I'll show you several plays from my own playbook as well as several examples of how your peers are leveraging things like LinkedIn, Twitter, Google+, Instagram, YouTube and Facebook just to name a few!In Session 3 I'll share how you can use "Social Listening" to learn about important buying signals as well as conversation starters. We'll discuss how you can gather competitive data that you absolutely need to leverage!In Session 4 We're going to dive, head first into how you can approach potential clients, via social channels without the conversation getting "salesy" or weird! I'll take you through my Communication Mapping process and show you specific examples of how I leverage this process to hunt and secure new business!In Session 5 I'm going to show you how to do something that 99% of your competitors SUCK at! It's a little something called "Transitioning online connections to offline clients"In Session 6 I'm going to show you how to put it all together into a manageable daily, weekly and monthly routine. Oh, and I'm going to give you several options too! Some of you have the time to go all out with my lead generation system others only have a few minutes a day. My plan is give you a plan based on how much time you can dedicate to my system. Fair enough?At the end of the program, you will have a powerful lead generation system!Want to learn more?Click HERE!

In this week's free audio sales lesson we talk about why you need include social with your other selling activities.Notice how I didn't say "Use social to replace your other selling activities"? That's because there's plenty of room for you to have mucho tools in that selling toolbox of yours!Many of you are leaving money on the table simply because you aren't including social selling in your mix.Many of you aren't including social selling in your mix because you don't know how to and;Many of you don't know how because it represents change and discomfort so what do you do;You avoid dealing with the subject!That's why I'm going to go ahead and triple dog dare ya to listen to what I've put together for you this week! Join Us, This Summer, On A Computer Screen Near You!I have over 100 social selling tactics waiting for you to help you build a killer lead generation system!I’m including real world examples of how your peers are leveraging social selling and I’m even going to take you behind the scenes and let you in on a few of my own social selling secrets.Do you have the balls to try something different?Click HERE for details!

In this week's free audio sales lesson, we discuss 5 ways you can stand out and get noticed by your network.I can tell you, first hand, that 99.9% of the people I bump into on LinkedIn miss most of these ideas completely! The best part, is that most of these ideas can be completed within 10-15 minutes a day.Think I'm bluffing?Then I triple dog dare ya to listen to this week's lesson!How About 100 More Tips?We’re going to be talking, a lot (as in 100+ tips), about personal branding and how you can establish your expertise with YOUR network during our upcoming Social Selling Camp program.I have step by step instructions, actual examples and templates to help make it easy for you!Click HERE to learn more and to reserve your seat now!And yes, I discount (and offer extras) for 2 or more participants. Email me  paul@yoursalesplaybook.com with the total amount that you would like to enroll.

There are good connections and there are bad connections but if we’re being honest, most of the people in your network aren’t really connections because you really haven’t interacted.In this week’s free audio sales tip, I take you  through a real easy way to connect with 150 people in your network, over the next year.It’s the same system I used (on a smaller level) to launch my training company with 30 coaching clients and 15 corporate clients . . .without a pipeline!Yep, that’s how I launched my business 4 years ago, and that’s one of the ways I’ve been growing it ever since!I’m confident that you can see similar results!So what are you waiting for?We’re going to be talking more about how you can leverage your social network in our online Social Selling Camp this summer!Here’s what I’m going to share . . .Several answers to the question “We’ve connected on a social network, now what?” specifically;How you can immediately set yourself apart from the rest of your contact’s network.A one year communication plan with email templates.How to position yourself as an expert in your field.How you can create not only top of mind awareness with your prospects, but more importantly, top of mind preference.We’ll also discuss . . .Social Listening: How you can find buying triggers and leverage a little something/something I like to call “Social Clues” Oh, and it might be helpful if I show you how you can gather competitive intelligence as well. You’ll also discover several free tools to help you automate this process.The 5 types of LinkedIn groups you need to join and well over a dozen suggestions on how you can leverage LinkedIn groups to strengthen your sales efforts.We’ll talk specific examples of how your peers are using the various social platforms and I’ll share additional templates to help you along.How you can transition your connections from computer screen to more meetings and ultimately more clients.Here’s The Most Important Thing You’ll Gain By Attending . . .How you build a powerful lead generation program by . . .Integrating Social Selling best practices to COMPLEMENT NOT REPLACE your phone efforts!Really IMPORTANT!The $70 early registration discount ends tomorrow, June 2nd so if you’d like to save a few bucks, we’re pretty much at the “you need to pull the trigger on this” moment.Click HERE for more information and to reserve your spot!

All work and no play can really make us all quite the dull boys and girls but;Even though, we all agree with that statement, mixing in equal helpings of both can be a bit of a challenge.In this week's Quick Tip I show you several ways to BLEND both and . . .With summer right around the corner, these tips are going to come in handy!I help sales reps, sales leaders and business owners SELL MORE! To learn about my 1 on 1 coaching program, click HERE or the handy/dandy banner below!

In this week's free audio sales lesson, we discuss several things that make for an email that your prospect will promptly delete!Oh, and telling you about the mistakes is all well and good, but since you need some better ways to approach your emails, I got ya covered there too!FYI . . .On May 6th, I’ll begin sharing over 100 tactics designed to help you capture the attention of someone who’s;So busy they typically forget about you!Here’s what real people are saying about this course . . .Thank you so much!  The How to Hunt course has been so valuable in so many ways.  I love all the specific examples you shared – and how you pulled it all together with the communication mapping and time management techniques.  I am certainly armed with a whole new slew of tools and techniques to help me hunt and close deals better.Tanya Ramakers, Jonas FitnessFirst of all, I really enjoyed your style and approach to training.  You made the class fun, and I always looked forward to attending.  Second, you “kept it real” – not theory but specific tactics to use to grow business. Since fully implementing your program in November of 2014, I have officially doubled the size of my pipeline – real, measurable results.Of specific importance to me were:10 ways to Hunt Differently – great examples on where to find potential leads.How to Write a Better Email – I’m getting about 50% of emails read (thanks to you, I can track opens and click-throughs).How to ROCK Snail Mail – suggestions here were great – especially for warming up potential prospects.How to ROCK Phone Calls – great tips for voice mailPutting It All Together – I now have a specific, executable strategy.Lance Carrol, Vanguard SoftwareBut enough about them! If YOU’D Like to see what this program can do for you,click HERE or the handy/dandy banner below!

How Are You Doing On That “Hunting For New Business” Thing?

In this week's Quick Tip I offer something that will . . .Help you get prospects and clients off the fence of indecision.Help you create a more "objection resistant" dialogue.Help you get the "buy in" necessary to move the sale forward! Help you stand out, big time and . . .Help you create of level of rapport/credibility that your competitors will wish they had!And the best part, is that I offer it all in less than 4 minutes and . . .I offer it for the low/low price of FREE!So go ahead and give it a listen and if by chance you're too busy, then download this bad boy and let me ride shotgun with you in your Automobile University!Want To Bring In More Clients?Then you’re going to need to try something different!On May 6th, I’ll begin sharing over 100 tactics designed to help you capture the attention of someone who’s;So busy they typically forget about you!Here’s what real people are saying about this course . . .Thank you so much!  The How to Hunt course has been so valuable in so many ways.  I love all the specific examples you shared – and how you pulled it all together with the communication mapping and time management techniques.  I am certainly armed with a whole new slew of tools and techniques to help me hunt and close deals better.Tanya Ramakers, Jonas FitnessFirst of all, I really enjoyed your style and approach to training.  You made the class fun, and I always looked forward to attending.  Second, you “kept it real” – not theory but specific tactics to use to grow business. Since fully implementing your program in November of 2014, I have officially doubled the size of my pipeline – real, measurable results.Of specific importance to me were:10 ways to Hunt Differently – great examples on where to find potential leads.How to Write a Better Email – I’m getting about 50% of emails read (thanks to you, I can track opens and click-throughs).How to ROCK Snail Mail – suggestions here were great – especially for warming up potential prospects.How to ROCK Phone Calls – great tips for voice mailPutting It All Together – I now have a specific, executable strategy.Lance Carrol, Vanguard SoftwareBut enough about them! If YOU’D Like to see what this program can do for you,click HERE or the handy/dandy banner below!