The Sales Playbook Podcast

In this week's free audio sales lesson we talk about testimonials specifically;How/When To Ask For ThemWhen I Prefer To Offer Them (It's Pretty Much The Opposite Of When Most People Offer Their's)Where I Provide Them (One Place Will Surprise You)A Cool Way That I Package My TestimonialsSo go ahead and give this a listen and if by chance you're too "busy" then why don't you download it and let me ride shotgun with you out in the field today?Want Better Results?Then you're going to need to try something different!On May 6th, I'll begin sharing over 100 tactics designed to help you capture the attention of someone who's;So busy they typically forget about you!Here's what real people are saying about this course . . .Thank you so much!  The How to Hunt course has been so valuable in so many ways.  I love all the specific examples you shared – and how you pulled it all together with the communication mapping and time management techniques.  I am certainly armed with a whole new slew of tools and techniques to help me hunt and close deals better.Tanya Ramakers, Jonas FitnessFirst of all, I really enjoyed your style and approach to training.  You made the class fun, and I always looked forward to attending.  Second, you “kept it real” – not theory but specific tactics to use to grow business. Since fully implementing your program in November of 2014, I have officially doubled the size of my pipeline – real, measurable results.Of specific importance to me were:10 ways to Hunt Differently – great examples on where to find potential leads.How to Write a Better Email – I’m getting about 50% of emails read (thanks to you, I can track opens and click-throughs).How to ROCK Snail Mail – suggestions here were great – especially for warming up potential prospects.How to ROCK Phone Calls – great tips for voice mailPutting It All Together – I now have a specific, executable strategy.Lance Carrol, Vanguard SoftwareBut enough about them! If YOU'D Like to see what this program can do for YOU, click HERE or the handy/dandy banner below!

As the title of the Nickleback song asks "What If Today Was Your Last Day?".What would you regret most that you kept putting off?This week's quick tip talks about the power of urgency and how it helps us to live more of a regret resistant life.I also offer a really quick exercise for you to do to get more of the things you want in your life.Go ahead and give it a quick listen. Surely your life is worth the 3 minutes it'll take!Your Potential Clients Are Forgetting About You!Think I’m kidding?Click HERE and give this a quick read!

This week's quick tip deals with something most of you are neglecting big time.I can also tell you, from experience, that once you master this, your earning potential will dramatically increase!This might prove to be the best 4 minutes you've ever invested in yourself!Go ahead, I triple dog dare ya to give it a listen!Your Potential Clients Are Forgetting About You!Think I'm kidding?Click HERE and give this a quick read!

There are 3 drivers of sales success and 1 type of activity that actually supports the other 3 but;Sadly, most sales reps mix up the hierarchy of these activities and as a result never realize their true potential as a sales professional.In this week's quick tip, I lay it out for you and offer you 3 things, you can do, right now, to focus on the activities that help you achieve higher levels of AWESOME!Take a moment to give this a listen (I know I'm asking a lot by suggesting that you spend the next few minutes listening to something I'm offering for free but why don't you humor me anyway)Note: At the end of the tip I mention how after 32 years the results follow which makes it sound like it takes 32 years. Imagine that? What I meant to say was "After 32 years, my experience has been that the results always follow" Sorry, I don't edit my podcasts so occasionally you have to put up with atrocities like that!Congratulations!My guess is that you haven't enrolled in our How To Generate More Referrals webinar because you're already getting way too many referrals.In fact, you probably wake up each morning and pray "Dear God, please, I beg of you, don't send any more business my way. I'm making way too much money and I hate having more business"Please know I want to be just like you when I grow up because sadly . . .Most sales reps fail to generate an adequate amount of referrals and if we’re being completely honest, most don’t even ask!In fact, most sales reps would rather call someone cold, than ask a client to refer them.On February 24th at 11:30 am EST I’m going to be sharing . . .How to set the stage for and how to get more referrals from not only your clients but people you’ve never worked with.One simple little thing you can do that can easily double and triple the amount of referrals you’re getting right now!A 3 step conversation segue that not only keeps it from “getting weird” but increases your referrals, up selling opportunities and testimonials. You’re welcome!How to dramatically increase the amount of REPEAT referrals you’re receiving!2 super important things you need to understand about why your clients actually want to refer you. Once you understand this you’ll never feel funny about asking for a referral again!Did I mention that I’m going to show you all this in a way that keeps it from “getting weird” with your clients?By the end of the 90 minute webinar, you’ll have a plan you can immediately implement to get more referrals, more repeat referrals and just in case I forgot to mention it, do it in a way where it doesn’t “get weird” with your client!For more information (and to reserve your spot) click HERE

So it's right about now that many of you are trying to tie up all the loose ends before the weekend officially hits.Some of you are doing your end zone "victory dance" while others are dazed and confused and wondering what the hell just happened to your week.This quick tip applies to both because in either case you might be missing something far more important.In fact, I can pretty much guarantee you that you are.Think I'm kidding?Think I might be off base?Then I triple dog dare ya to have a listen to this quick tip and see for yourself!Are You Leaving Money On The Table?Most sales reps fail to generate an adequate amount of referrals and if we’re being completely honest, most don’t even ask!In fact, most sales reps would rather call someone cold, than ask a client to refer them.On February 24th at 11:30 am EST I’m going to be sharing . . .How to set the stage for and how to get more referrals from not only your clients but people you’ve never worked with.One simple little thing you can do that can easily double and triple the amount of referrals you’re getting right now!A 3 step conversation segue that not only keeps it from “getting weird” but increases your referrals, up selling opportunities and testimonials. You’re welcome!How to dramatically increase the amount of REPEAT referrals you’re receiving!2 super important things you need to understand about why your clients actually want to refer you. Once you understand this you’ll never feel funny about asking for a referral again!Did I mention that I’m going to show you all this in a way that keeps it from “getting weird” with your clients?By the end of the 90 minute webinar, you’ll have a plan you can immediately implement to get more referrals, more repeat referrals and just in case I forgot to mention it, do it in a way where it doesn’t “get weird” with your client!For more information (and to reserve your spot) click HERE

This week’s quick tip addresses something that many of us disregard and yet. it can make a huge difference in our day.Sound like I’m exaggerating? Well then you might want to give this a quick listen (especially to the study I reference)Go ahead, I triple dog dare ya and it will only take a few minutes out of your life!Join Us This Tuesday As We Discuss . . .How You Can ROCK 2015!On January 20th, we’re going to be talking about how you can crush it this year and truly own 2015!We’re going to be talking goals, game plans and those pesky obstacles that try and keep us from kicking ass!Click HERE to learn more and to reserve your spot! Just do it soon because registration ends on the 19th! In other words . . .Stop procrastinating and invest in yourself this year!

In this week's episode of The Sales Playbook podcast we take a look at 5 people/companies that refused to follow the "rules"When I say "rules", I mean doing things the way their peers do them.And quite frankly, I mean doing things that are contrary to what people are accustomed to!It’s Time To Hunt For Business Differently!If you want different results when it comes to bringing in new business, then perhaps its time to try something different!Click HERE to check it out!

This week, in less than 3 minutes, I offer 4 questions that could have a profound impact on your year and quite frankly, your life.These 4 questions center around something that most people completely fail to do.I know, because it took me the greater part of my life to finally OWN this lesson!Wishing you all an AWESOME week ahead!I create courses and offer coaching to help you sell more! To learn how, click HERE!

This week's quick tip is absolutely non negotiable, you have to listen to it!It's timely as all heck and speaks to something that we ALL need to do starting tomorrow!Are You Truly Ready For 2015?On January 20th we're going to be offering you a Playbook For A More Successful YearClick HERE  for details!

This week's tip is extremely timely and sadly, many of you might forget to do it!This one's non negotiable folks!Think I'm kidding?Then I triple dog dare ya to have a listen!Everyone Needs A Coach!If you haven't taken a look at my one on one coaching program, perhaps its time!Click HERE to learn more and to reserve your seat in our 2015 coaching program!

 This week, we're going to talk about a little something/something called the "twofer" and how you can embrace it during the holiday season!I have 6 super easy ways for you to do this and the great news is that it will only take you a few minutes to listen to this free audio tip!Before you scroll down, I'd like to remind you that the $100 early registration discount for our January online sales course, goes away this Tuesday, December 16th. Click HERE for all the details and to reserve your seat!

Important Reminder From Paul Castain

This week's podcast is extremely timely because it has to do with YOU and what you absolutely MUST include in your goals for 2015!This podcast also includes a cool freebie but I won't post it here because then you'll take the lazy way out instead of investing a few minutes in a FREE audio lesson :)The Deadline Is Here!Registration Ends This Monday For OurCold Calls That ROCK Webinar!Join us this Tuesday, December 9th at 11:30 am EST as we discuss over 30 ideas to help you use the phone more effectively!Here’s What You’ll Gain By Joining Us . . .7 “Warm Ups” to get you into your  selling zone” faster3 ways to conquer call reluctanceHow to research a potential client better than you competitorsHow to find “triggers” that will dramatically increase the recipient’s interest levelHow to craft a more compelling message without using a script.How to cut off objections BEFORE they occur3 ways to handle objections when they do occur (and responses to typical objections) And none of that “Feel, Felt, Find” crap on my watch!How to ask for access to a higher level decision maker without insulting your contact4 types of voicemails that will set you apartFor more information, pricing and to reserve your spot . . . Click HERE! But do it BEFORE Monday because that’s when registration ends!

This week's sales tip is going to save you a ton of stress and make you more productive instantly!How's that for setting the bar pretty damn high?Want to know how?Well scroll down and listen to the tip!The Deadline Is Here!Registration Ends This Monday For OurCold Calls That ROCK Webinar!Join us this Tuesday, December 9th at 11:30 am EST as we discuss over 30 ideas to help you use the phone more effectively!Here’s What You’ll Gain By Joining Us . . .7 “Warm Ups” to get you into your  selling zone” faster3 ways to conquer call reluctanceHow to research a potential client better than you competitorsHow to find “triggers” that will dramatically increase the recipient’s interest levelHow to craft a more compelling message without using a script.How to cut off objections BEFORE they occur3 ways to handle objections when they do occur (and responses to typical objections) And none of that “Feel, Felt, Find” crap on my watch!How to ask for access to a higher level decision maker without insulting your contact4 types of voicemails that will set you apartFor more information, pricing and to reserve your spot . . . Click HERE! But do it BEFORE Monday because that’s when registration ends!

A Quick Heads Up From Paul Castain