The Sales Playbook Podcast

In this week's Quick Sales Tip, I share 3, super easy, ways for you to get better, at emailing your potential clients. So go ahead, and download this FREE sales lesson and better yet; Take action! Would You Like To Send An AWESOME Email? On September 1st, we’re going to challenge the way you’ve been emailing your prospects. I have over 50 tips and 10 really awesome email templates I’m going to be sharing. Here’s what you’ll gain by joining us. . . 10 different types of emails, that I use, to get results in my business and for my coaching clients. Oh, and I’m also going to send you the templates. You’re welcome! 12 subject line mistakes that leave your email unopened! 12 subject lines that get your email read. One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email. A simple, 3 part, email structure, that will IMMEDIATELY position you apart from your competitors. 2 Psychological techniques that work like a charm! How to dramatically increase your response rate 4 ways to get email addresses WITHOUT spending a dime on email lists. To learn more, and to reserve your spot, click HERE or the banner below!

It's not easy capturing the attention of your potential client and it doesn't make it any easier when they don't reply to your emails. Today, we're going to talk about where your emails crash and burn, and what you can do about it!

In this week's episode of The Sales Playbook Podcast, I outline the part of the sales cycle, where YOU are at the highest risk. But I don't stop there, I tell you why and then I show you how to dramatically reduce that risk! So go ahead, and give this week's free sales lesson a whirl! Want To Win MORE Deals? Then join us for our Selling In A Competitive Environment webinar! Here’s What You’ll Gain By Joining Us . . . 15 Ways To IMMEDIATELY Set Yourself Apart and Position Yourself To Be The Front Runner! What To Say/Do When Your Prospect Wants To Take 3 Bids. 5 Ways To Keep Your Prospect Engaged and Focused On YOU; Even Between Meetings and Phone Calls! How To Maneuver Your Competitors Into A Defensive Position, Without Badmouthing or Getting Dicky! How To Competitor-Proof Your Book Of Business You will also learn how to create propinquity (go ahead and look up that word, I had to) so you can ACCELERATE the “courtship”! Click HERE (or the banner below) to learn more, and to reserve your seat for this important online training session.

In this week's episode of The Sales Playbook Podcast, I open up and tell you about something that almost cost me my business a few years back. This may sound odd, but I was too concerned about being liked. I was so concerned about being liked by my prospects and even with you, my audience, that it transformed me into more of a "friend" than someone people were buying from. I talk about what I did in my emails, my LinkedIn efforts, phone conversations etc, to save my business and skyrocket my sales. I outline several areas where YOU, might be getting "friendzoned" too! So go ahead, give this week's FREE audio sales lesson a listen. Oh, and if by chance, you sell in a competitive industry, you're going to want to join us for our webinar, Dominating In A Competitive Environment. Here’s What You’ll Gain By Joining Us . . . 15 Ways To IMMEDIATELY Set Yourself Apart and Position Yourself To Be The Front Runner! What To Say/Do When Your Prospect Wants To Take 3 Bids. 5 Ways To Keep Your Prospect Engaged and Focused On YOU; Even Between Meetings and Phone Calls! How To Maneuver Your Competitors Into A Defensive Position, Without Badmouthing or Getting Dicky! How To Competitor-Proof Your Book Of Business You will also learn how to create propinquity (go ahead and look up that word, I had to) so you can ACCELERATE the “courtship”! Click HERE (or the banner below) to learn more, and to reserve your seat for this important online training session.

The time is NOW Not tomorrow! Not next week! Not after Labor Day . . . Right NOW! Are you in?

Jim Lesko, is a member of our Sales Playbook community and recently asked me the following question; How do we develop the motivation to make the things we learn, a part of our lives? So many people tell me, I KNOW THIS, then I think to myself, then why don't you DO THIS? So I decided to answer Jim's question in this week's episode of The Sales Playbook Podcast! In this episode, I share my Accelerated Performance Framework which is designed to help you get the results you're looking for. I talk about the importance of a "humble student"mindset and how many sales reps are too arrogant to embrace it. I talk about the traps that get in the way and what you can do about them. I'm going to warn you, I take the gloves off during this episode. And if bad language offends you, either accept my warning (not going to apologize) for saying the "S" curse, twice or just come back next week. There's some tough love waiting for you this week folks; So go ahead and "empty your cup" and give this week's episode a listen! Go ahead, I triple dog dare ya!Registration Ends This Wednesday . . . For all the "humble students" out there, who want to learn and embrace 150+ tactics to help you sell more; Registration for our Rock Star Academy program is about to end, so you might want to click HERE, take action and join your peers for this powerful, online training program!

In this week's episode of The Sales Playbook Podcast we talk about why its so hard to stand out as a sales rep but; This isn't going to be a bitch session! Quite the contrary! I'm going to show you 4 key reasons why you blend in with every other sales rep and then; I'm going to show you what you can do about it! Before you give this week's FREE sales lesson a listen, have you downloaded my FREE sales app yet? Once you download the app, you'll get FREE access to 250+ FREE sales lessons and you'll also get access to the 1-2 lessons I post each week. Also FREE! Click HERE from your smartphone and save it to your home screen! Once you do that, come on back and give this week's lesson a go! This Thursday, July 14th, at 1:30 PM EST, I’m going to be hosting a FREE webinar, “33 Ways To Approach A Potential Client”. I offer 33 ways YOU can approach your potential clients differently, stand out, capture their attention and maybe even get a response from them. Here’s What You’ll Discover During This FREE Webinar; How To Stand Out How To Get Noticed How To Change Up Your Approach How To “Map Your Communication” How To Complement Your Cold Calls To join us, click HERE

We'd all like to think we're different, but sadly, to our clients/prospects, we're actually quite typical. The problem with "Typical" is that its a formula for being forgotten about and; It's also a formula that invites competitor's to come kick your ass! In this week's episode of The Sales Playbook Podcast, I outline several examples of how you can take the exact OPPOSITE approach of what you're competitors are doing. So go ahead, and give this FREE audio sales lesson a listen! I triple dog dare ya! Want A Better Second Half Of 2016? Then do something about it! On July 21st, our Rock Star Academy program launches and the best part; It’s going to take place right on your computer screen! Here’s what I have planned for you . . . Session 1 20 Ways To Create Opportunities: In this session, we’ll talk about severals ways to hunt for business differently. I’ll show you the places your competitors tend to miss and some approaches you probably haven’t considered. Session 2 Meticulous Pre Call Planning: I’m going to show you what to look for, where to look for it and how to dramatically reduce the amount of time you spend researching. Session 3 How To Get Your Email Opened, Read and Responded To: I’m going to show you, how to write a better subject line, capture their attention from “Hello” and a super cool tactic that will get you more responses. Session 4 A Cure For The Common Cold Call: We’re going to talk about how to create an “Objection Resistant” opening statement, how to create instant rapport, how to overcome objections and how to leave voicemails that help you stand out. Session 5 How To Sell MORE Via Your Social Network: Let’s face it, most sales reps suck at leveraging their social networks. They either launch too quickly into a “pitch” or they have no clue what to do after they connect. We’re going to talk about how you can nurture these important relationships and transition them from your computer screen to more meetings and more clients. Session 6 How To Network Like A Pro (And ROCK Your Referrals): We’re going to talk about what to do before, during and after your next networking event. How to start a conversation with anyone, without it getting weird and then, we’re going to dive, head first, into how you can not only ask for referrals, but how to do so in a way that can double and triple the amount of referrals you’re receiving now. Session 7 How To Break The 8 Second Attention Span Barrier: I’m going to share how you can immediately get and keep your prospect’s attention whether it be via phone, email, face to face. We’ll talk about how to use your creativity, 2 really powerful psychological tactics, a very specific type of question and more! Session 8 A Complete Communication Program (How To Get In The Door and Exit With A New Client): In this session, we’re going to discuss how you can “map” your communication in a way that utilizes multiple forms of prospect outreach. I have multiple examples, scenarios and mucho templates to help you communicate with greater IMPACT! Session 9 How To Take Control Of Your Prospect/Client Meetings: We’ll talk about everything from how to start your meetings with greater impact to several insurance policies you need to take out on the front end. I’ll show you how to ask better questions (the kind that get everyone engaged and emotionally ready to make a change) Session 10 How To Position Yourself As The Logical Choice: In this session, I’m going to share how you can reduce doubt and skepticism while solidifying your credibility. We’re going to talk about a powerful technique called “Landmines” and how you can bring certain parts of your offering to life that 99.9% of your competitors miss entirely. Session 11 How To Close More Deals (And Win Back The Ones You’ve Lost):We’re going to talk about how to seamlessly transition into asking for the business without the conversation “getting weird”.  We’ll talk about handling price objections, stalls and what to do (as in step by step) wh

With 2016 just about half over, I thought it might be time for you and I to have a little heart to heart.

I have a really cool freebie for you this week! So go ahead, I triple dog dare ya to give this FREE audio sales tip a quick listen!

In this week's FREE audio sales lesson, we talk about how you can get more responses to your emails, more callbacks and more appointments. How's that for making some really bold claims? Well, its completely legit and its actually so simple, you'll wonder why you haven't tried it sooner! So go ahead, I triple dog dare ya to have a listen! Now you obviously can’t stop there, there are several other steps I teach in our Rock Star Academy program. These steps will help you keep their attention Keep control (without being dicky or manipulative) And exit your conversations with more appointments. If you’d like a little (or even a lot) of help, with a communication plan (including templates, suggested verbiage, etc), then you might want to check out our brand spanking new ROCK Star Academy program! There’s even an all caps AWESOME, $200 discount and a FREE “Quick Start” webinar we’re offering as early registration bonuses! Yes, I discount (and offer some cool extras), when you enroll two or more. I even offer Sales Managers a FREE Sales Manager’s Guide to the course when they enroll two or more. Email me paul@yoursalesplaybook.com for the specifics. Click HERE or the button below to learn more and to get your early registration bonuses!

For the last few weeks, my message has been simple . . . Instead of feeling challenged by the summer selling season; Think of ways you can LEVERAGE it! In this week's Quick Sales Tip, I offer several ideas to help you kick your competitor's ass! You're welcome! Have you been taking advantage of the free resources I’ve been offering to put together a plan to LEVERAGE the summer selling season? Whether you have or whether you haven’t, you’re about to miss out on my best tips for leveraging the summer! Here’s what I’m going to share during this week’s webinar;3 ways to create URGENCY with your prospects and clients10 email tactics that will help you capture your prospect’s attention (and get more responses)2 “Summer Specific Attention Getters”2 ways triple your referrals3 ways to generate more business with your existing clients3 ways to handle “Call me back after Labor Day”A ridiculously simple communication plan you can implement the moment I teach it to youHow to leverage the summer instead of dreading itHow to outwork your competitors this summer (and still enjoy the heck out of yours)To learn more (and to reserve your spot) please Click HERE Registration is about to end, so today might be an awesome day to take action!

In this week's episode of The Sales Playbook Podcast, I share 3 very quick stories of how 3 people have established something all of us need in sales.T-Minus 7 Days Until We ROCK Your Sales! Have you registered for our upcoming webinar 25 Ways To Sell More This Summer? Here’s what you’ll miss if you blow this off . . .3 ways to create URGENCY with your prospects and clients10 email tactics that will help you capture your prospect’s attention (and get more responses)2 “Summer Specific Attention Getters”2 ways triple your referrals3 ways to generate more business with your existing clients3 ways to handle “Call me back after Labor Day”A ridiculously simple communication plan you can implement the moment I teach it to youHow to leverage the summer instead of dreading itHow to outwork your competitors this summer (and still enjoy the heck out of yours)To learn more (and to reserve your spot) please click HERE

How To Leverage The Summer Instead Of Being Challenged By It June 1, 2016

25 Ways To ROCK Your Sales This Summer May 23, 2016