The Sales Playbook Podcast

This week is going to be a challenging week for many sales reps here in the US. Memorial Day is coming up so I thought I'd share 6 ideas to help you dominate this week! Before you scroll down and have a listen, I have over 250 of these sales lessons, available to you, absolutely FREE, when you download my FREE app. Click HERE from your smartphone and save to your home screen. Please hook your Uncle Paul up by passing the link to that app along to your sales team! The lesson I’m teaching my coaching clients these days, is to STOP being challenged by holidays and summer etc, and start LEVERAGING THEM! On June 9th, at 11:30 am EST, I’m going to share how you can leverage the summer selling season! Have you registered for the webinar yet? I know, procrastination is a bitch, but; We’re going to discuss everything from how to respond when potential clients say “Call me back after summer” to how you can actually leverage the summer to completely dominate your competitors. We’ll talk about 10 email tactics to help you get noticed (and responded to) and we’ll even talk about a detailed communication plan designed with summer in mind. Here’s what you’ll gain by joining us . . .3 ways to create URGENCY with your prospects and clients10 email tactics that will help you capture your prospect’s attention (and get more responses)2 “Summer Specific Attention Getters”2 ways triple your referrals3 ways to generate more business with your existing clients3 ways to handle “Call me back after Labor Day”A ridiculously simple communication plan you can implement the moment I teach it to youHow to leverage the summer instead of dreading itHow to outwork your competitors this summer (and still enjoy the heck out of yours)To learn more (and to reserve your spot) please click HERE

In this week's episode of The Sales Playbook Podcast, I share over 9 things that you can start doing, right now, to put you in a better position come summer. I even offer a really cool freebie, but there, I've said too much!25 Ways To ROCK Your Sales This Summer Join us on June 9th, at 11:30 am EST for a webinar to help you leverage the summer selling season. We’re going to discuss everything from how to respond when potential clients say “Call me back after summer” to how you can actually leverage the summer to completely dominate your competitors. We’ll talk about 10 email tactics to help you get noticed (and responded to) and we’ll even talk about a detailed communication plan designed with summer in mind. Oh, and we’re also going to discuss how you can outwork your competitors while still enjoying your summer! To learn more (and to reserve your spot) please click HERE or the handy/dandy button below!

No procrastinating allowed . . . You absolutely, positively need a simple plan to grow your sales. Already have a plan? Great! Please listen to this anyway!

All It Takes Is A Simple Plan To GROW Your Sales April 30, 2016

In this week's episode of The Sales Playbook Podcast, we discuss that crazy thing, we like to call "your calendar" I outline a really easy formula for you to  Get New Accounts Retain and Freakin WOW Those Accounts Grow Those Accounts Then, I show you how you stay on course, with those efforts. As for the rest of the formula, well that’s the part I’m going to being sharing on May 10th during our webinar; A Simple Plan To Grow Your Sales I have over 25 tips and tactics to share with you including;10 Ways To Absolutely ROCK Your Selling EffortsThe 3 Drivers Of Sales Success and How To Get Them (and keep them) On Your CalendarA Simple Routine To Help Grow Your Sales3 Automated Sales Tasks That Will Save You Time and Make You MoneyHow To Add 16 More Selling Days Without Infringing Upon Your Social Life (Remember When You Had A Social Life?)The 5 Obstacle That Get In The Way Of Growing Your Business (and what you can do about them)How To Blow Off Unnecessary Meetings and Eliminate Other Time WastersThe One Thing That WILL Make You More Productive Immediately With Your Selling EffortsHere’s what you get . . . (1) 90 minute webinar Worksheets Recording from the webinar (usually sent later that day) Plus 2 really cool bonuses . . . A Free eBook sent after the webinar and access to a secret resource page with additional, well, resources. Can’t make it on May 10th? Sign up anyway and I’ll send you the recording. This way you can view it whenever you’d like and you won’t miss out! For more information (and to reserve your seat),please click HERE!

As a small business owner, I'm on the receiving end of many attempts to sell me various things. In today's episode of The Sales Playbook Podcast, I thought I'd let you in on how these come across from a decision maker's perspective. Oh, and this ISN'T going to be yet another one of those posts where some high and mighty sales trainer complains about how people sell. I'm going to point out a few mistakes but more importantly, I'm going to share how I would have done it differently. One more thing, right now, you might blow this podcast off because you feel you don't have the time to listen to it. Make the time to listen to it! Take your sales development seriously and invest the time for a FREE sales lesson. Would You Like To Get A Potential Client's Attention? Then you might want to join us on April 14th for our 30 Ways To Get A Potential Client’s Attention webinar. Here’s what you’ll discover by joining us . . .1 simple phrase that will capture someone’s attention whether it be in an email or by phone.How to dramatically increase the probability of getting through to your potential client. Did you ever wish you could get someone to pick up their phone when you call? This tactic will help!2 voicemail messages that will set you apart.2 psychological tactics that will compel people to respond to you (without positioning yourself as a jerk)2 email subject lines that will get a potential client’s attention.2 different ways of reaching out to a potential client that 99.9% of your competitors aren’t doing.4 things you can do via your social network to get more appointments with decision makers.3 things you can do at your next networking event to stand out.How to use “Communication Mapping” to get on the radar screen and 5 sample “Maps” to help you stand out!10 examples of how your peers are using “Creative Door Openers” to set more appointments.Click HERE to learn more and to reserve your seat today.

Right about now, you're seeing lots and lots of motivational New Year's posts.This USN'T going to be one of them and quite frankly, those messages are the last thing you need right now!Think I'm bluffing?Then you better give this week's FREE sales tip a quick listen!T-Minus 4 Days Until We ACCELERATE Your $ales!You know those sales goals you set for 2016?On January 7th, at 11:30 am EST, I'm going to show you how to get there FASTER!Click HERE or the banner below to learn more and to reserve your seat.

Listen To This If You’d Like Your Emails To ROCK At A Much Higher Level December 16, 2015

In this week's episode of The Sales Playbook Podcast, we explore two really critical questions, you need to answer, BEFORE firing off your next prospect email.Answering these two, simple questions, will help you . . .-Add value and purpose to your communication-Keep you on point-Help you change up your communication so you aren't sending the same, tired emailChoose Your Weapon!This Thursday,  December 17th, I’m going to be sharing several ideas, to help make that email you’ve been sending, have a greater degree of IMPACT!Specifically . . .One simple way to find potential clients who are 400% more likely to buy NOW!4 ways to get email addresses WITHOUT spending a dime on email lists.10 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates so you can begin using them immediately!12 subject line mistakes that you need to avoid. Keep making them and you’re hosed!12 subject lines that get your email read.One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.2 Psychological techniques that work like a charm!How to dramatically increase your response rateClick HERE  for more details and to reserve your seat NOW, before you procrastinate yourself out of some useful ideas!The $100 early registration discount is about to disappear for our How To Hunt More Effectively online program.Here’s the plan . . .In Session 1, we’re going to explore 10 ideas to help you hunt for business differently. I promise that in this session alone, there will be several ideas that will make you think differently about your hunting practices!In Session 2, we’ll discuss how you can master this thing we call “email”! I have tips that will help you with your subject lines, overall message, how to improve your response rates and a few tactics that will forever change the way you approach emails going forward!In Session 3, I’m  going to show you exactly how I use “snail mail” (and FedEx too) to stand out and get mucho responses in the process! And no, we’re not talking about massive direct mail campaigns here gang. We’re talking about simple, inexpensive things you can do on your own without that pesky marketing department getting involved.In Session 4, we need to have a serious heart to heart on how we can marry social networking into your overall sales efforts. I’m going to show you how to listen for important “clues”, how you can stand out and how you can transition your relationships off your computer screen without the conversation “getting weird”!In Session 5, I’m going to show you how you can use traditional networking to create some pretty powerful relationships. I’ll share some common mistakes (and how you can avoid them) and I’ll even show you how you can jump start conversations and gracefully end the ones that are going nowhere fast!In Session 6 we’re going to cannonball into the money pool you can create by learning how to get more referrals from your existing business. I’ll show you a system I use that can double and triple the amount of referrals you’re getting. We’ll talk about when to ask for referrals and how to condition your clients to keep giving you more in the future!In Session 7 We’re going to talk about how you can use creativity to stand out and capture the attention of your prospects. I’ll share numerous real-life examples of what sales reps are using in the field as well as a technique you can (and really should) use with your top prospects!In Session 8 I’m going to show you how you can work the phone into this entire process and as a bonus, warm up the “cold calls” quite a bit!In Session 9 you’ll learn 2 absolutely lethal techniques called “mixing” and “mapping” and how you align all of the various “touches” into an effective communication plan.To learn more (and to secure your $100 discount) Click HERE.If you’ve been enjoying these free tips, you’re going to LOVE my premium content!Let’s work together to give you the year

There's an absolutely, all caps, HUGE mistake many sales reps make when it comes to their sales messages!In this week's Quick Sales Tip, we're going to address it, head on, and show you how to immediately stand out from your competitors (the ones still making this mistake)So go ahead, and give this a quick lesson and better yet, take the simple action steps I've outlined for you!Choose Your Weapon!This Thursday,  December 17th, I’m going to be sharing several ideas, to help make that email you’ve been sending, have a greater degree of IMPACT!Specifically . . .One simple way to find potential clients who are 400% more likely to buy NOW!4 ways to get email addresses WITHOUT spending a dime on email lists.10 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates so you can begin using them immediately!12 subject line mistakes that you need to avoid. Keep making them and you’re hosed!12 subject lines that get your email read.One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.2 Psychological techniques that work like a charm!How to dramatically increase your response rateClick HERE  for more details and to reserve your seat NOW, before you procrastinate yourself out of some useful ideas!The $100 early registration discount is about to disappear for our How To Hunt More Effectively program.Here’s the plan . . .In Session 1, we’re going to explore 10 ideas to help you hunt for business differently. I promise that in this session alone, there will be several ideas that will make you think differently about your hunting practices!In Session 2, we’ll discuss how you can master this thing we call “email”! I have tips that will help you with your subject lines, overall message, how to improve your response rates and a few tactics that will forever change the way you approach emails going forward!In Session 3, I’m  going to show you exactly how I use “snail mail” (and FedEx too) to stand out and get mucho responses in the process! And no, we’re not talking about massive direct mail campaigns here gang. We’re talking about simple, inexpensive things you can do on your own without that pesky marketing department getting involved.In Session 4, we need to have a serious heart to heart on how we can marry social networking into your overall sales efforts. I’m going to show you how to listen for important “clues”, how you can stand out and how you can transition your relationships off your computer screen without the conversation “getting weird”!In Session 5, I’m going to show you how you can use traditional networking to create some pretty powerful relationships. I’ll share some common mistakes (and how you can avoid them) and I’ll even show you how you can jump start conversations and gracefully end the ones that are going nowhere fast!In Session 6 we’re going to cannonball into the money pool you can create by learning how to get more referrals from your existing business. I’ll show you a system I use that can double and triple the amount of referrals you’re getting. We’ll talk about when to ask for referrals and how to condition your clients to keep giving you more in the future!In Session 7 We’re going to talk about how you can use creativity to stand out and capture the attention of your prospects. I’ll share numerous real-life examples of what sales reps are using in the field as well as a technique you can (and really should) use with your top prospects!In Session 8 I’m going to show you how you can work the phone into this entire process and as a bonus, warm up the “cold calls” quite a bit!In Session 9 you’ll learn 2 absolutely lethal techniques called “mixing” and “mapping” and how you align all of the various “touches” into an effective communication plan.To learn more (and to secure your $100 discount) Click HERE.If you've been enjoying these free tips, you're going to LOVE my premium content!Let's work together to give

70 Ways To ROCK Your Sales Emails December 10, 2015

In this week's episode of The Sales Playbook Podcast, we talk about 5 very typical, and yet very deadly email mistakes.Chances are, you're making many of them!70 Ways To ROCK Your Sales EmailsOn December 17th, I’m going to be sharing several ideas, to help make that email you’ve been sending, have a greater degree of IMPACT!Specifically . . .One simple way to find potential clients who are 400% more likely to buy NOW!4 ways to get email addresses WITHOUT spending a dime on email lists.10 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates so you can begin using them immediately!12 subject line mistakes that you need to avoid. Keep making them and you’re hosed!12 subject lines that get your email read.One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.2 Psychological techniques that work like a charm!How to dramatically increase your response rateClick HERE or that really cool banner below for more details and to reserve your seat!

In this week's Quick Tip, I talk about an email, that's so simple to create, and yet so effective when it comes to actually getting a response from a potential client.Go ahead and give it a quick listen and then give it a shot!I triple dog dare ya!We're going to be talking a lot about emails in our December 17th webinar: 70 Ways To ROCK Your Sales Emails.Click HERE to learn more!

Getting Better With Your Phone Skills December 3, 2015