The Sales Playbook Podcast show

The Sales Playbook Podcast

Summary: Sales tips for the aspiring rock star!

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  • Artist: Paul Castain
  • Copyright: Copyright © 2018 Paul Castain. All rights reserved.

Podcasts:

 Episode 175 2 Things To Think About BEFORE Sending A Sales Email March 19, 2017 | File Type: audio/mpeg | Duration: 00:35:44

In this week's episode of The Sales Playbook Podcast, we talk about two things for you to think about, BEFORE sending a sales email that will; Dramatically improve the quality of your message Condition your potential clients to open, read and respond to your emails. Help you stand apart from all the other reps trying to get their ear (or their eyes in this case) Set up your next attempt to communicate with your potential client. So go ahead and give this week's FREE sales lesson a listen and if you don't have time, download it and listen to it in the car so you can remain a humble student of sales!

 Episode 174 5 Ways To Send An Email That Sets You Apart March 12, 2017 | File Type: audio/mpeg | Duration: 00:38:14

Its so easy for us to sound EXACTLY like everyone else trying to get our potential prospect's ear. In this week's episode of The Sales Playbook Podcast, we talk about how YOU can easily position yourself apart. As a bonus, you'll also discover how to get your emails opened, read and responded to. Your Emails Could Use A Little Love! On March 23rd at 11:30 am EST, we’re going to challenge the way you’ve been emailing your prospects. I have over 50 ideas I’m going to be sharing during our How To Write AWESOME Sales Emails webinar and I even have several email templates I’m going to give you to make things easier! Here’s what you’ll discover by joining us . . . One simple way to find potential clients who are 400% more likely to buy NOW! 4 ways to get email addresses WITHOUT spending a dime on email lists. 10 different types of emails that I’m personally using to get results for my business. And what the hell, I’ll even send you the templates. 12 subject line mistakes that you need to avoid. Keep making them and you’re screwed! 12 subject lines that get your email read. One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email. 2 Psychological techniques that work like a charm! How to dramatically increase your response rate To learn more, please click HERE.

 Episode 174 5 Ways To Send An Email That Sets You Apart March 12, 2017 | File Type: audio/mpeg | Duration: 00:38:14

Its so easy for us to sound EXACTLY like everyone else trying to get our potential prospect's ear. In this week's episode of The Sales Playbook Podcast, we talk about how YOU can easily position yourself apart. As a bonus, you'll also discover how to get your emails opened, read and responded to. Your Emails Could Use A Little Love! On March 23rd at 11:30 am EST, we’re going to challenge the way you’ve been emailing your prospects. I have over 50 ideas I’m going to be sharing during our How To Write AWESOME Sales Emails webinar and I even have several email templates I’m going to give you to make things easier! Here’s what you’ll discover by joining us . . . One simple way to find potential clients who are 400% more likely to buy NOW! 4 ways to get email addresses WITHOUT spending a dime on email lists. 10 different types of emails that I’m personally using to get results for my business. And what the hell, I’ll even send you the templates. 12 subject line mistakes that you need to avoid. Keep making them and you’re screwed! 12 subject lines that get your email read. One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email. 2 Psychological techniques that work like a charm! How to dramatically increase your response rate To learn more, please click HERE.

 Episode 173 When Prospects Say “NO!” March 5, 2017 | File Type: audio/mpeg | Duration: 00:45:14

You've worked really hard to "court" your prospect and then it happens; They tell you . . . Thanks, but No thanks! What do you say? What do you do? What's your plan . . . From the word "No". Oh, and how do you keep things from getting "weird" after that? How do you condition them to continue to take your calls and; Allow you to advise them? I've all the answers for you this week on The Sales Playbook Podcast! And If By Chance You'd Like To Get A Few More "Yes's"; You'll want to join us for this week's webinar; How To Close MORE Deals. Have you signed up yet? We go live this Thursday, March 9th, at 11:30 am EST. Here’s what you’ll gain by joining us . . . How to get the right players to your meetings… my definition of the “right players” might surprise you. How to establish your authority … BEFORE you even have your first meeting with your prospect. How to set the rules of engagement and outfox your competitors during highly competitive situations. 9 “Insurance Policies” you MUST take out with EVERY prospect! How to create a higher degree of urgency during the “courtship” and how to ask for the business WITHOUT any of those cheesy “closing lines”! How to handle the price objection WITHOUT giving away the store and how to handle stalls like “I need to think it over” and “I need to run this by my boss”. And just for sh*ts and giggles, we might as well show you what to do when your prospect goes silent and stops responding to you. How to position yourself for a “second chance” when you lose a deal! Click HERE to learn more and to reserve your spot!

 Episode 173 When Prospects Say “NO!” March 5, 2017 | File Type: audio/mpeg | Duration: 00:45:14

You've worked really hard to "court" your prospect and then it happens; They tell you . . . Thanks, but No thanks! What do you say? What do you do? What's your plan . . . From the word "No". Oh, and how do you keep things from getting "weird" after that? How do you condition them to continue to take your calls and; Allow you to advise them? I've all the answers for you this week on The Sales Playbook Podcast! And If By Chance You'd Like To Get A Few More "Yes's"; You'll want to join us for this week's webinar; How To Close MORE Deals. Have you signed up yet? We go live this Thursday, March 9th, at 11:30 am EST. Here’s what you’ll gain by joining us . . . How to get the right players to your meetings… my definition of the “right players” might surprise you. How to establish your authority … BEFORE you even have your first meeting with your prospect. How to set the rules of engagement and outfox your competitors during highly competitive situations. 9 “Insurance Policies” you MUST take out with EVERY prospect! How to create a higher degree of urgency during the “courtship” and how to ask for the business WITHOUT any of those cheesy “closing lines”! How to handle the price objection WITHOUT giving away the store and how to handle stalls like “I need to think it over” and “I need to run this by my boss”. And just for sh*ts and giggles, we might as well show you what to do when your prospect goes silent and stops responding to you. How to position yourself for a “second chance” when you lose a deal! Click HERE to learn more and to reserve your spot!

 Episode 172 How To Get The Most From LinkedIn WITHOUT Spending A Dime! February 19, 2017 | File Type: audio/mpeg | Duration: 00:45:20

There are many people who are under the impression that in order for you to kick ass on LinkedIn you need to invest in a pricey membership or their even pricier Sales Navigator product. There are even more people who stay away from LinkedIn because they think it takes all kinds of time on the platform in order to see results. Today, I'm going to show you how you can get serious results on LinkedIn, without spending a dime and without spending a kazillion hours. Think I'm bluffing, then go ahead, I triple dog dare ya to give this week's episode, a listen. No time? Bullsh*t! Find the time! Download it and listen to it in your car! Time Is Running Out! On February 23rd, at 11:30 am EST, I’m going to take you behind the scenes and show you how I do it, I’m going to get into actual tactics and share 10 templates I created to help you; Work a proven communication plan from the moment you say “hello” to the moment you transition that “connection” off of your computer screen. Here’s what you’ll GAIN by joining us . . . What to say and do, from the moment, you connect with someone. And I’m going to give you the exact templates that I’ve been using! How to position yourself as an expert and THE Absolute BEST choice. How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friendzone” you! Another lesson that I learned the hard way! How to create a referral machine . . .Even with people who’ve never bought from you! How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary. How to use LinkedIn groups, LinkedIn Publisher etc to create MORE opportunities. How to send inmails without paying for a premium membership. How to dramatically increase your response rates via LinkedIn. How to approach someone without coming across as salesy. How do you feel when this happens to you on LinkedIn? How to do this all on a tight schedule (I mean, I’m sure you don’t have all day to play around on LinkedIn, right? At The End Of The Webinar, You’ll Have The Framework For A Powerful Lead Generation System! The investment is only $99 and here’s what you’ll get; (1) 90 minute webinar Worksheets The Recording (Sent out later that day) 2 Bonus eBooks with additional ideas 10 Templates Email Access To Me to answer any webinar related questions Can’t make it on Thursday, February 23rd at 11:30 am EST? Sign up anyway and I’ll send you the webinar replay later that afternoon. View it anytime during the next 60 days. Click HERE to sign up    

 Episode 172 How To Get The Most From LinkedIn WITHOUT Spending A Dime! February 19, 2017 | File Type: audio/mpeg | Duration: 00:45:20

There are many people who are under the impression that in order for you to kick ass on LinkedIn you need to invest in a pricey membership or their even pricier Sales Navigator product. There are even more people who stay away from LinkedIn because they think it takes all kinds of time on the platform in order to see results. Today, I'm going to show you how you can get serious results on LinkedIn, without spending a dime and without spending a kazillion hours. Think I'm bluffing, then go ahead, I triple dog dare ya to give this week's episode, a listen. No time? Bullsh*t! Find the time! Download it and listen to it in your car! Time Is Running Out! On February 23rd, at 11:30 am EST, I’m going to take you behind the scenes and show you how I do it, I’m going to get into actual tactics and share 10 templates I created to help you; Work a proven communication plan from the moment you say “hello” to the moment you transition that “connection” off of your computer screen. Here’s what you’ll GAIN by joining us . . . What to say and do, from the moment, you connect with someone. And I’m going to give you the exact templates that I’ve been using! How to position yourself as an expert and THE Absolute BEST choice. How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friendzone” you! Another lesson that I learned the hard way! How to create a referral machine . . .Even with people who’ve never bought from you! How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary. How to use LinkedIn groups, LinkedIn Publisher etc to create MORE opportunities. How to send inmails without paying for a premium membership. How to dramatically increase your response rates via LinkedIn. How to approach someone without coming across as salesy. How do you feel when this happens to you on LinkedIn? How to do this all on a tight schedule (I mean, I’m sure you don’t have all day to play around on LinkedIn, right? At The End Of The Webinar, You’ll Have The Framework For A Powerful Lead Generation System! The investment is only $99 and here’s what you’ll get; (1) 90 minute webinar Worksheets The Recording (Sent out later that day) 2 Bonus eBooks with additional ideas 10 Templates Email Access To Me to answer any webinar related questions Can’t make it on Thursday, February 23rd at 11:30 am EST? Sign up anyway and I’ll send you the webinar replay later that afternoon. View it anytime during the next 60 days. Click HERE to sign up    

 2 Things To Think About When It Comes To Phone Objections | File Type: audio/mpeg | Duration: 00:12:09
 2 Things To Think About When It Comes To Phone Objections | File Type: audio/mpeg | Duration: 00:12:09
 Episode 171 How to Hire A Sales Coach January 29, 2017 | File Type: audio/mpeg | Duration: 00:49:21

There are lots of choices when it come to hiring a sales coach but only one that's going to be the RIGHT fit for you! In this week's episode of The Sales Playbook Podcast, we're going to talk about how you can weed through the fluff and the BS to make a MORE informed decision! So go ahead and give this a listen. I have two cool downloadable freebies I offer! And by all means, click HERE if you’d like to learn more about my one on one coaching program!

 Episode 171 How to Hire A Sales Coach January 29, 2017 | File Type: audio/mpeg | Duration: 00:49:21

There are lots of choices when it come to hiring a sales coach but only one that's going to be the RIGHT fit for you! In this week's episode of The Sales Playbook Podcast, we're going to talk about how you can weed through the fluff and the BS to make a MORE informed decision! So go ahead and give this a listen. I have two cool downloadable freebies I offer! And by all means, click HERE if you’d like to learn more about my one on one coaching program!

 Episode 170 How To Create An Objection Resistant Dialogue January 22, 2017 | File Type: audio/mpeg | Duration: 00:53:46

Many times in sales we talk about how to respond to an objection from a prospect. By the time someone pushes back, it might be too late so; Today we're going to talk about what you should be doing on the front end to; Lower the probability of an objection!   The last day to enroll in our How To Ask AWESOME Sales Questions webinar is rapidly approaching and you’re about to be left out. Here’s the scoop . . . We’re going to be talking about how you can use BETTER questions to; Take BETTER Control Of Your Meetings (WITHOUT Being Controlling or Manipulative)  Gently Guide A Prospect INSTEAD Of Having To “PITCH” Them Create A Dialog That Is Focused MORE On VALUE Than Price Create More Of An “Objection Resistant” Interaction With Prospects Close MORE Business There’s going to be 90 minutes of tips, tactics and most of all; I’m NOT going to be regurgitating any of that “ask open ended questions” and “look for the pain” stuff you’ve been force fed since Day 1 of your sales career. I’m including worksheets so you can follow along, the replay of the webinar (in case you can’t make it or you just want to view it again), a bonus eBook and; You’ll have access to me not only during the webinar but; After the webinar should you have any questions about the content I shared. WARNING WARNING WARNING This webinar will go live this Thursday, January 26th at 11:30 am EST so Enrollment Will CLOSE shortly. So, if you’d like to join us live (or if you can’t make it and would like the replay) CLICK HERE to reserve your spot.

 Episode 170 How To Create An Objection Resistant Dialogue January 22, 2017 | File Type: audio/mpeg | Duration: 00:53:46

Many times in sales we talk about how to respond to an objection from a prospect. By the time someone pushes back, it might be too late so; Today we're going to talk about what you should be doing on the front end to; Lower the probability of an objection!   The last day to enroll in our How To Ask AWESOME Sales Questions webinar is rapidly approaching and you’re about to be left out. Here’s the scoop . . . We’re going to be talking about how you can use BETTER questions to; Take BETTER Control Of Your Meetings (WITHOUT Being Controlling or Manipulative)  Gently Guide A Prospect INSTEAD Of Having To “PITCH” Them Create A Dialog That Is Focused MORE On VALUE Than Price Create More Of An “Objection Resistant” Interaction With Prospects Close MORE Business There’s going to be 90 minutes of tips, tactics and most of all; I’m NOT going to be regurgitating any of that “ask open ended questions” and “look for the pain” stuff you’ve been force fed since Day 1 of your sales career. I’m including worksheets so you can follow along, the replay of the webinar (in case you can’t make it or you just want to view it again), a bonus eBook and; You’ll have access to me not only during the webinar but; After the webinar should you have any questions about the content I shared. WARNING WARNING WARNING This webinar will go live this Thursday, January 26th at 11:30 am EST so Enrollment Will CLOSE shortly. So, if you’d like to join us live (or if you can’t make it and would like the replay) CLICK HERE to reserve your spot.

 Episode 169 Sales Professionals DON’T Ask Questions Just For Information or Just To “Find The Pain” January 15, 2017 | File Type: audio/mpeg | Duration: 00:44:41

If you're like most sales reps, you're looking at the questions you ask your prospects all wrong! At a basic level, we're looking for information. And yes, at a higher level, we're trying to find "the pain" but; There's so much more that a great question does for us (and the recipient too). When Was The Last Time You Revised Your Questions? Come join us  On January 26th, at 11:30 am EST, for our How To Ask AWESOME Sales Questions webinar. I’m going to be sharing over 25 ideas and tactics with none of that “Look for the pain” or “Make sure you ask open ended questions” BS. You don’t need to pay someone to regurgitate that stuff! Instead . . . I’m going to be talking about things like . . . Six Questioning Mistakes That Cost You Business How To Create An Arsenal of AWESOME Questions (You Know, The Ones Your Competitors Fail To Ask) Five Types Of Questions With Examples The One Type Of Question That Helps You Take Control The One Type Of Question That Dramatically Increases Your Credibility Three “Questioning Flight Plans” That Can Help You Get BETTER Results How To Create A Conversation Instead Of An Interrogation To learn more, please click HERE or the banner below.

 Episode 169 Sales Professionals DON’T Ask Questions Just For Information or Just To “Find The Pain” January 15, 2017 | File Type: audio/mpeg | Duration: 00:44:41

If you're like most sales reps, you're looking at the questions you ask your prospects all wrong! At a basic level, we're looking for information. And yes, at a higher level, we're trying to find "the pain" but; There's so much more that a great question does for us (and the recipient too). When Was The Last Time You Revised Your Questions? Come join us  On January 26th, at 11:30 am EST, for our How To Ask AWESOME Sales Questions webinar. I’m going to be sharing over 25 ideas and tactics with none of that “Look for the pain” or “Make sure you ask open ended questions” BS. You don’t need to pay someone to regurgitate that stuff! Instead . . . I’m going to be talking about things like . . . Six Questioning Mistakes That Cost You Business How To Create An Arsenal of AWESOME Questions (You Know, The Ones Your Competitors Fail To Ask) Five Types Of Questions With Examples The One Type Of Question That Helps You Take Control The One Type Of Question That Dramatically Increases Your Credibility Three “Questioning Flight Plans” That Can Help You Get BETTER Results How To Create A Conversation Instead Of An Interrogation To learn more, please click HERE or the banner below.

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