The Sales Playbook Podcast

There are these things in sales that we know we SHOULD do but we've never really thought about why (beyond the obvious). And heck, there are things we just aren't talking about, but should, when it comes to testimonials! In this week's episode of The Sales Playbook Podcast, we dive headfirst into this topic and; I offer several ACTIONABLE tips to help you provide this valuable form of evidence to your prospects! There’s quite a bit more to this, and several more examples that I will be sharing next week, during our 20 Psychological Tactics That Drive Sales webinar. Have you signed up yet? Here’s what you’ll discover by attending; How To Access Peak Performance States Regularly and Consistently How To Overcome Fear, Doubt and Procrastination 2 Psychological Tactics To Use In A Cold Email The 6 Psychological Triggers That Expedite Deals The 7 Judgments Each Of Us Face From Our Prospects and Clients 8 BETTER Ways Of Building Rapport 12 Ways To Put A Skeptic At Ease How To Use “Pattern Interrupts” To Modify A Potential Client’s Behavior The Psychological IMPACT Of Asking Kick Ass Questions How To Leverage Things Like Intrigue, Scarcity, Peer Pressure, Etc When? Thursday, October 19th at 11:30 am EST Here’s what you’ll get; (1) 90 Minute Webinar With Actionable Tips Worksheets Webinar Replay Bonus PDF Sent After The Webinar How Much? $99 Please click HERE to reserve your spot! Registration is about to end!

I have 5 absolutely crazy examples from LinkedIn that truth be told, the vast majority of people are actually doing. There's also a cool freebie for the taking! Think I'm bluffing? Then I triple dog dare ya to give this week's episode of The Sales Playbook Podcast a listen! Would You Like To Generate MORE Leads? Then you should DEFINITELY come join us for our How To Generate Leads Via LinkedIn webinar this Thursday, October 5th, at 11:30 am EST! I’m going to get into actual tactics and share 10 templates I created to help you; Work a proven communication plan from the moment you say “hello” to the moment you transition that “connection” off of your computer screen. Here’s what you’ll GAIN by joining us . . . What to say and do, from the moment, you connect with someone. And I’m going to give you the exact templates that I’ve been using! How to position yourself as an expert without coming across as a total tool! How to provide value WITHOUT conditioning a bunch of freeloaders! How to create a referral machine . . .Even with people who’ve never bought from you! How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary. How to dramatically increase your response rates via LinkedIn. How to approach someone without coming across as salesy. How to do this all on a tight schedule. At The End Of The Webinar, You’ll Have The Framework For A Powerful Lead Generation System! The investment is only $99 and here’s what you’ll get; (1) 90 minute webinar Worksheets The Recording (Sent out later that day) 2 Bonus eBooks with additional ideas 10 Templates Email Access To Me to answer any webinar related questions Can’t make it this Thursday, October 5th at 11:30 am EST? Sign up anyway and I’ll send you the webinar replay later that afternoon. View it at a more convenient time.  

For several years now, I've witnessed an absolutely useless debate pitting the cold call vs LinkedIn or cold calling vs "social selling". In this week's episode we explore why this is the absolutely WRONG question to be asking and why you might want to seriously consider BOTH. Do You Generate Leads Via LinkedIn? On October 5th, at 11:30 am EST, I’m going to take you behind the scenes and show you how I do it, And I’m going to offer it free of “fluff”, stupid training acronyms or philosophical nonsense. Just the tactics! I’m going to show you: What to say and do, from the moment, you connect with someone. And I’m going to give you all 10 of the templates that I’ve been using! How to position yourself as an expert without coming across like a tool. You’re welcome! How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friendzone” you! Another lesson that I learned the hard way! How to create a referral machine . . .Even with people who’ve never bought from you! How to IMMEDIATELY increase your phone appointments right from your LinkedIn network. How to use LinkedIn Publisher to create MORE opportunities even if you have no clue what to write about. How to dramatically increase your response rates via LinkedIn. How to approach someone without coming across as salesy. How to do this all on a tight schedule (I mean, I’m sure you don’t have all day to play around on LinkedIn, right? And I ABSOLUTELY WON’T show you a damn thing about improving your LinkedIn profile. Why? Because I’ll leave that for every other “Expert” to beat to death. Personally, I think we should focus our efforts on actually being SOCIAL on a social network. The mechanics of LinkedIn really need to take a back seat to the SOCIAL part! At The End Of The Webinar, You’ll Have The Framework For A Powerful Lead Generation System! The investment is only $99 and here’s what you’ll get; (1) 90 minute webinar Worksheets Webinar Replay (Sent out later that day) 2 Bonus eBooks with additional ideas 10 Templates Email Access To Me to answer any webinar related questions Click HERE to reserve your spot today. Can’t make it on October 5th, sign up anyway and I’ll send you the webinar replay. View it whenever you’d like!

This time of year, we obviously want to get EVERY deal across the finish line as quickly as possible but; We don't want to come across as desperate and needy and; We don't want our prospects to feel like we're Don Corleone making them a deal they can't refuse! This week on The Sales Playbook Podcast, I share 2 simple things that will keep your deals moving forward; WITHOUT pressuring your prospects.   Would You Like My Plan To Expedite Deals BEFORE Year End? I’ll be sharing it during our 25 Ways To Finish The Year STRONG webinar! It all takes place on Thursday, September 21, at 11:30 am EST. Have you signed up yet or are you still procrastinating? Here’s what I’m going to share; How to completely leverage the Fall/Holiday season to YOUR advantage. 2 ways to TRIPLE your referrals. Referrals have this magical way of closing faster, no? 3 emails tactics that will get you MORE responses and MORE appointments. 5 ways you can use creativity to get a busy decision maker’s attention. 6 ways o LEVERAGE your social network between now and year end! 4 things you MUST do with your existing clients ASAP. How to pick up the pace BEFORE everyone starts with the “Call me back after he holidays” stall. How to create a communication plan that will open new doors and help you close MORE deals. Here’s what you’ll get; (1) 90 Minute Webinar Worksheets Webinar Replay (Sent To You On The Afternoon of September 21st) Bonus PDF With Additional Ideas, Reinforcement Material, Etc Email Access To Paul Castain To Answer Any Webinar Related Questions After The Training Session When? Thursday, September 21 at 11:30 am EST Can’t make it that day? Sign up anyway and we’ll send you the webinar replay. View it any time you’d like! How much? $99 Please click HERE  to reserve your spot!

In this week's episode of The Sales Playbook Podcast, we talk about the mindset, skills and activities you REALLY need to have this time of year. There's even a cool freebie that I mention during the podcast. All yours for the taking once you give this week's FREE sales lesson a listen! Winter Is Coming! We’re going to be talking about how you can create an effective year end strategy during our 25 Ways To Finish The Year STRONG webinar! It all takes place on Thursday, September 21, at 11:30 am EST. Here’s what I’m going to share; How to completely leverage the Fall/Holiday season to YOUR advantage. 2 ways to TRIPLE your referrals. Referrals have this magical way of closing faster, no? 3 emails tactics that will get you MORE responses and MORE appointments. 5 ways you can use creativity to get a busy decision maker’s attention. 6 ways o LEVERAGE your social network between now and year end! 4 things you MUST do with your existing clients ASAP. How to pick up the pace BEFOE everyone starts with the “Call me back after he holidays” stall. How to create a communication plan that will open new doors and help you close MORE deals. Here’s what you’ll get; (1) 90 Minute Webinar Worksheets Webinar Replay (Sent To You On The Afternoon of September 21st) Bonus PDF With Additional Ideas, Reinforcement Material, Etc Email Access To Paul Castain To Answer Any Webinar Related Questions After The Training Session When? Thursday, September 21 at 11:30 am EST Can’t make it that day? Sign up anyway and we’ll send you the webinar replay. View it any time you’d like! How much? $99 Please click HERE or the handy/dandy button below to reserve your spot!

Many sales reps avoid using creativity in their sales process because they think it comes across as "cutesy" and that can certainly be the case but; There are SEVERAL ways for you to use creativity WITHOUT getting cute or corny. Think I'm bluffing? Then I triple dog dare ya to have a listen to this week's episode of The Sales Playbook Podcast! How To Open MORE Doors & Close MORE Deals It all happens this Thursday, September 7th, at 11:30 am EST. Here’s what you’ll discover by joining us; 5 Ways To Use Creativity In Your Sales Emails. 5 Creative Ways To Use Snail Mail. 3 Ways To Use Humor WITHOUT Coming Across As An Idiot. 3 Ways To Use “Kits” To Capture The Attention Of A Potential Client. How To Use Creativity To WARM Up A Cold Call! 5 Creative Ways To Use Food To Get Someone’s Attention, Solidify A Point, and Add Some FUN To The Courtship. 5 Ways To Use Props Before, During and After A Presentation. The Pre Appointment Packet That Sets You Apart. How To Stay Top Of Mind With Your Prospect Between Meetings (You know, that magical time when its so easy to be forgotten about and momentum lost?) 1 Absolutely HUGE Mistake MOST Reps Make When It Comes To Using Creativity. 5 Ways To Develop Your Creativity . . . Even If You’re Really NOT Creative! Here’s what you’ll get; (1) 90 minute training session right on your computer screen! Join us from your favorite chair! Worksheets Webinar Replay (Sent the same day) PDF With Additional Ideas, Resources and Exercises Can’t make it on September 7th? Sign up anyway and I’ll send you the webinar replay later that day. view it any time during the next 90 days. How Much? $99 If you’re looking to open MORE doors and close MORE deals, then this live training is for you. Save your seat now

Imagine being on the receiving end of countless sales pitches each and every day! Sooner or later MOST if not ALL, sales reps would sound the same to you! In this week's episode of The Sales Playbook Podcast we talk about; How To Set Yourself Apart In A World Where Everyone Sounds The Same! I have a good 12 or so ideas to help you get in front of a few more opportunities! Think I'm bluffing? Then I triple dog dare ya to give this week's FREE audio a listen! And if you’d REALLY like to get better at getting a potential client’s attention; Come join us for our webinar: How To Open More Doors and Close More Deals. It all happens Thursday, September 7th, at 11:30 am EST. Here’s what you’ll discover by joining us; 5 Ways To Use Creativity In Your Sales Emails. 5 Creative Ways To Use Snail Mail. 3 Ways To Use Humor WITHOUT Coming Across As An Idiot. 3 Ways To Use “Kits” To Capture The Attention Of A Potential Client. How To Use Creativity To WARM Up A Cold Call! 5 Creative Ways To Use Food To Get Someone’s Attention, Solidify A Point, and Add Some FUN To The Courtship. 5 Ways To Use Props Before, During and After A Presentation. The Pre Appointment Packet That Sets You Apart. How To Stay Top Of Mind With Your Prospect Between Meetings (You know, that magical time when its so easy to be forgotten about and momentum lost?) 1 Absolutely HUGE Mistake MOST Reps Make When It Comes To Using Creativity. 5 Ways To Develop Your Creativity . . . Even If You’re Really NOT Creative! Here’s what you’ll get; (1) 90 minute training session right on your computer screen! Join us from your favorite chair! Worksheets Webinar Replay (Sent the same day) PDF With Additional Ideas, Resources and Exercises Can’t make it on September 7th? Sign up anyway and I’ll send you the webinar replay later that day. view it any time during the next 90 days. Unless of course you’re kidding yourself into thinking you’re too busy to learn new sh*t, in which case I can’t help you and you should probably just hang your head. How Much? $99 If you’re looking to open MORE doors and close MORE deals, then this live training is for you. Save your seat now!

I decided to create a FREE audio sales lesson walking you through several things you must do before you email a potential client. I highly recommend that you listen to this when you can take notes because I promise you that you're pen is going to be moving 90 miles per hour. Think I'm bluffing? Then I triple dog dare ya to give this week's episode of The Sales Playbook Podcast a quick listen!

Did you ever have a great meeting with a prospect only to watch the deal fizzle out in the weeks ahead? Did you ever get the distinct impression (after the first meeting) that their interest and urgency just wasn't there anymore? In this week's episode of The Sales Playbook Podcast, we talk about the "Silent Killer" of deals and better yet; Several tactics to help you combat it! IMPORTANT If you're planning on enrolling in our How To Take BETTER Control of Your Opportunities program, better hurry because registration is about to end! It’s a 2 session mini course where you can attend live or view the replay and go at your own pace. Session I (August 10th at 11:30 am EST) *The one question you MUST ask the minute you set the appointment. *The Pre Appointment Packet you need to get into your prospect’s hands BEFORE your meeting. *A template that will help you take immediate control of your next prospect meeting (without having you come across as pushy or manipulative). *12 tactics that safeguard your deal from obstacles, stalls and objections. *5 Types of questions (with examples) that jump start your prospect’s emotions while forging your credibility. *How to disqualify competitors WITHOUT badmouthing them. Session II (August 17th at 11:30 am EST) *The one question you MUST ask BEFORE presenting your solutions. *3 things to include in your proposals that your competitors WON’T! *How to keep the discussion from going prematurely to price. *12 ways to REDUCE doubt, skepticism and objections while keeping your deal moving forward. *How to keep the attention of ALL of the stakeholders, better yet, how to keep them actively involved in the meeting! *3 psychological techniques that work like a charm. *A communication plan that addresses THE most dangerous time with your prospects . . . The time between meetings! Go at your own pace! Review each 90 minute session in its entirety or break each session up into smaller increments. Binge watch them back to back. I won’t tell anyone! Here’s What You’ll Get . . . (2) 90 minute sessions with over 50 ideas to dramatically improve your ability to get MORE deals across the finish line. Webinar Replay (Always Sent Immediately After Each Session) (2) Sets of Worksheets Templates A reinforcement email after each session with additional ideas. What’s The Investment? $199 You don’t have to have a PayPal account to pay with PayPal. Simply select “Pay with a debit or credit card or Bill Me Later” after hitting the “Buy Now” button! Email me if you prefer to pay by check. paul@yoursalesplaybook.com 

Many times while prospecting we find ourselves in a really bad "stimulus/response" situation meaning; We call or email and they . . . Disregard Delete Hit Us With An Objection In this week's episode of The Sales Playbook Podcast, we talk about a really cool technique called "Pattern Interrupt" So go ahead and give this episode a listen and, wait a second; Did you start to leave this page because you're "too busy" to listen to something that can help you get your sales chops up to speed? How about you download it anyway and listen in the car or that flight your about to take before your competitor does? On Thursday, July 27th, at 11:30 am, we’re hosting 50 Ways To Find and Approach Potential Clientswebinar. Here’s what you’ll gain by joining us; 25 Ways To Find The Business Everyone Misses 5 Creative Ways To Get A Potential Client’s Attention 5 Ways To Get Someone’s Attention By Using Snail Mail 5 Email Templates That Get Opened, Read and Responded To The One Sentence That Gets A Potential Client’s Attention IMMEDIATELY 3 Ways To Generate Leads Via LinkedIn WITHOUT Spending A Kazillion Hours The Phone Template My Coaching Clients Have Been Using To Generate MORE Appointments Here’s What You’ll Get; (1) 90 Minute Webinar Worksheets Webinar Replay (View It Whenever You’d Like Over The Next 60 Days) (5) Email Templates That Get Opened, Read and Responded To (1) Phone Template Access To A Secret Resource Page Email Access To Me To Answer Any Webinar Related Questions When? July 27th at 11:30 am EST How Much? $99 Please click HERE or the handy/dandy button below to reserve your spot and/or to get on the list to receive the webinar replay if you can’t make it on the 27th.

With 2017 just slightly past the halfway point, it's time to talk about how we can REALLY jolt our sales, in the second half! I put together a FREE lesson that outlines 3, really simple questions to help! There's even a FREE download. So go ahead and have a listen. No time? And that, my friend, is exactly why you need to listen in anyway; Because I address bullsh*t excuses like that one and how they limit results! A Simple Plan To GROW Your Sales In The Second Half Of 2017 Have you signed up yet? Here’s what you’ll gain by joining us; How To Generate 75 MORE Phone Appointments By Year End How To Add 16 More Selling Days Within The Next Year WITHOUT Infringing Upon Your Personal Life How To Add 1500 More “Touches”, Within The Next Year, To Your Prospecting Efforts (Even When You’re Crazy Busy) The 5 Obstacles To Building Your Business (and what you can do about it) A Simple Tactic To Free Up More Selling Time A Proven Routine To Help You Grow Your Sales 10 Ways To Absolutely ROCK Your Selling Efforts How To Blow Off Unnecessary Meetings WITHOUT Getting Dicky The One Thing That Can Make You More Productive Immediately When? July 13th, at 11:30 am EST. Can’t make it this Thursday, July 13th, at 11:30 am EST? Sign up anyway and I’ll send you the webinar replay later that afternoon. View it any time during the next 60 days! What Do You Get? (1) 90 minute webinar Worksheets Webinar Replay Plus 2 FREE Bonuses . . . After the webinar, I’ll be sending you a FREE bonus PDF and a link to a FREE, secret resource page, with additional ideas, links etc. What’s The Investment? $99 Click HERE or the button below to take the first step in regaining control of your 2017 results!

People check their smartphones anywhere from 40 times a day to well over 100+ times each day and guess what? That's why many of us miss some of the OTHER ways to use a smartphone for with regard to sales! This week on The Sales Playbook Podcast, I share 12 creative smartphone ideas that I willing to bet, many of you haven't thought of!