The Engaging Brand

The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1267118/show-368-the-social-organisation/) is  sponsored today by MozyPro Online Backup (http://bit.ly/mozypod1): Simple, Automatic & Secure Backup - for special offer (http://bit.ly/mozypod1) try today! Andrea Kates joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss * Why you should be finding your next...rather than looking at the past, in business * What is the business genome? * Is there one business genome or a collective genome based on the leadership. * Why you should take a fresh look rather purely rely on the data. * How to look outside your industry for new ideas * 4 steps of developing the business genome - sort, match, hybridise, adapt and thrive * Why you should use your hunches rather than always data. * How do you ensure that you match what your business genome should be rather than what you want it to be? * Are there a risks from new thinking as well as opportunities? * Is the secret sauce relevant across products rather than the product itself? * What are the elements of your business genome (http://www.businessgenome.com/about.php)? * Take the diagnostic test online to find your next? (http://www.businessgenome.com/take.php) * How you turn from looking back to looking forward - trendability is the most important factor! Remember you can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand), leave a message atThe Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) Don't forget to try Mozy Pro backup and keep your data safe! (http://bit.ly/mozypod1)  

The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1261255/show-367-the-power-of-foursquare/) is here talking about social media, leadership and marketing and sponsored today by MozyPro Online Backup (http://bit.ly/mozypod1): Simple, Automatic & Secure Backup - for special offer (http://bit.ly/mozypod1) try today! Mark P. McDonald (http://www.gartner.com/it/products/research/media_products/social_org/authors.jsp) joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss the The Social Organisation (http://www.gartner.com/it/products/research/media_products/social_org/index.jsp) * How do you take social media energy inside your organisation to make it a great place to work * Should you build the energy inside the organisation and take it out, or take the energy from outside and bring that to the culture? * The three interlocking circles - and how mass collaboration interlocks not social media itself. * How do you set a roadmap for collaboration? Is that a paradox...shouldn't the crowd determine it? * How do you encourage mass collaboration and yet still come to one decision which might not please all? * The No-Grow decision model * 6 Models of attitude - how to go from flippant to formulating * The Facebook page - The Social Organisation (https://www.facebook.com/pages/The-Social-Organization/215393645186333) * Take the self assessment to see if you are ready for The Social Organisation (http://www.gartner.com/it/products/research/media_products/social_org/assessment.jsp) Remember you can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand), leave a message atThe Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) Don't forget to try Mozy Pro backup and keep your data safe! (http://bit.ly/mozypod1)

The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1255305/show-366-what-to-ask-the-person-in-the-mirror/) is here talking about social media, leadership and marketing and sponsored today by MozyPro Online Backup (http://bit.ly/mozypod1): Simple, Automatic & Secure Backup - for special offer (http://bit.ly/mozypod1) try today! * What is Foursquare (https://foursquare.com/)? * How Foursquare is a fun, gaming app  - a search engine that brings you tips and offers! * Do you need a place for Foursquare to be relevant to your business? * How Foursquare (https://foursquare.com/) is not marketing - it is taking the pulse of your customer * Ideas for business with Foursquare * Is Foursquare wait marketing (http://www.blubrry.com/engaging/119667/show-110-wait-marketing/) * How Foursquare fulfills the intrinsic and extrinsic needs of a consumer * How Foursquare does not have to be about pure promotions * How Jimmy Choo showed the sales increase with Foursquare * How Jimmy Choo had people chasing a shoe around London! * How Foursquare can benefit small business - it is true niche marketing within your location. * The first thing to do to if you want to find the power of foursquare You can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951)

The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1247915/show-365-understanding-michael-porter/) is sponsored today by MozyPro Online Backup (http://bit.ly/mozypod1): Simple, Automatic & Secure Backup - for special offer (http://bit.ly/mozypod1) try today! (I have used Mozy Pro (http://bit.ly/mozypod1) ever since speaking to Terence Craig (http://twitter.com/terencecraig)on Show 358 about Privacy and Big Data! (http://theengagingbrand.typepad.com/the_engaging_brand_/2011/11/online-privacy-marketing-podcast.html)) Robert S. Kaplan (http://drfd.hbs.edu/fit/public/facultyInfo.do?facInfo=ovr&facId=349309) joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) discussing * How leadership is about how we deal with uncertainty * The relationship of vision and a roadmap of how to achieve your vision * 3 Things Leaders must do * The importance of not just asking the critical question but when to ask it * Why you should separate the what to do from how to do it * 2 Reasons why we don't manage our time properly and how to fix it for 2012! * Do we have enough role models...and why that is important to business Remember you can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or  Google+ (https://plus.google.com/u/0/107639911923457772951) Don't forget to try Mozy Pro backup and keep your data safe! (http://bit.ly/mozypod1)

Joan Magretta (http://blogs.hbr.org/cs/2011/12/five_common_strategy_mistakes.html), joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) on Show 364 of The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1242584/show-364-saving-capitalism-from-short-termism/) to talk about Understanding Michael Porter (http://hbr.org/product/understanding-michael-porter-the-essential-guide-t/an/13023-HBK-ENG) * Why Michael Porter's work on strategy is much more accessible than you think! * How the ethos of Porter's work on strategy is not about what to do, it is about a framework which is accessible by every company. * How companies should compete on how to be unique not be the best! * How we are afraid of being unique - which causes the trap of imitation. * How to keep the uniqueness as your grow your business * The problem of SWOT analysis * How Porter would use Five Forces to create strategy (http://en.wikipedia.org/wiki/Porter_five_forces_analysis) * How industries can learn from who your competitors could be, not just who they are.....in order to create value. * Is niche and small as dangerous as attempting to be big and global? You can always e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) and even join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) where we may get some of the authors involved!

Show 364 of The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1235594/show-363-have-you-higher-ambition/) is here talking about social media and marketing. Al Rappaport, a pioneer in developing the principles of values-based management and is an acknowledged authority on how to make long-term shareholder value joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about Saving Capitalism from Short-Termism (http://www.mcgraw-hill.co.uk/html/0071736360.html). (elaine.fletcher@uk.ibm.com)We discuss * Is capitalism worth saving?(http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef01675ed870dd970b-800wi) * Is short-termism a cause or sympton? * The effect of a decline in owner-managed businesses. * In reality have we always been a polarised society for wealth? * Are we a better society now? * What will turn the tide of short termism? * How should we measure long term value? If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand), leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) where we may get some of the authors involved!  

The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1228700/show-362-ibm-research-on-marketing-and-social-media/), here just for you talking about social media and marketing. This week "Sponsored By: Content Equals Money where content marketing equals conversions." (http://bit.ly/cemlist) Tobias Fredberg (http://www.higherambition.org/blog/category/authors/tobias-fredberg/), Associate Professor of Management at Chalmers University (http://www.chalmers.se/en/Education/Pages/default.aspx) and author of July 2008 Harvard Business Review article, “The Uncompromising Leader” (http://hbr.org/2008/07/the-uncompromising-leader/ar/1) , joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about Higher Ambition his latest business book on leadership (http://www.higherambition.org/). (elaine.fletcher@uk.ibm.com)Anna AND Tobias talk about * Ambition has historically been seen as an intrinsic part of leadership but is it now(http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef0153943cbb1d970b-200wi) an intrinsic part of employees to demand it? * Is leadership less attractive in modern business? * Is leadership more demanding or are leaders lacking the skills needed in a more transparent, social world. * Leading through social value - synthesising social benefits rather than having social and financial competing with each other * How one bank - Standard Chartered - has social value as its core strategy - has that helped them ride the banking storm? * How long tenure helps diffuse strategic intiatives? * Is it possible to change a culture or do you need new blood? * Why do leaders find it so difficult to do simple things like listening? Remember you can e-mail  anna@theengagingbrand.com (mailto:anna@theengagingbrand.com),  join me on twitter (http://twitter.com/engagingbrand), or The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) and also now join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951).  

Show 361 of The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1222680/show-361-thinking-about-digital-legacy/) is live and this week is "Sponsored By: Content Equals Money where content marketing equals conversions." (http://bit.ly/cemlist) Elaine Fletcher (elaine.fletcher@uk.ibm.com) of IBM joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about their global research of 1,734 CMOs, spanning 19 industries and 64 countries and called From Stretched to Strengthened (http://www-935.ibm.com/services/uk/cio/cmo/reg.html?ca=csuiteportal_landingpage). A look at the state of social media and marketing...and if you want to know more then email her at elaine.fletcher@uk.ibm.com (elaine.fletcher@uk.ibm.com) * The 4 factors (or headaches!) facing marketing today(http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef015393e55c5e970b-200wi) * How the generation gap is affecting technological progress * How you serve 7 billion consumers individually * Why and how people analyse data but don't track what the consumer is saying about them on blogs, review sites etc * What is the complexity gap and how do we close it? * How filtering of data could be a business opportunity * Is it surprising that after 10 years of social media we are still unprepared? Remember you can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) where we may get some of the authors involved! - I would love to hear from you.

The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1216813/show-360-brand-champions/) is ready with Richard Banks (http://www.richardbanks.com/) of Microsoft Research joining Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about The Future of Looking Back (http://www.amazon.co.uk/Future-Looking-Back-Microsoft-Research/dp/0735658064/ref=sr_1_1?s=books&ie=UTF8&qid=1322224384&sr=1-1). A fascinating insight into digital legacies. * The nature and differences of keeping 'physical things' and saving 'digital things' * How the ability to save everything digitally is removing the need for filtering of memories, of items you want to keep in your life. * How do you save the sentiment attached to the items - do we need to find a way of digitally saving sentiment? * The idea of the backup box - to capture your life as an ongoing project. * Don't underestimate the value of a tweet, the value of a mundane diary entry....in the future, looking back. * The ethical and moral aspects of backing up our digital lives. * How research shows how we are changing our ideas about what we own in the digital world * How the digital world is now incorporating 3D models and even senses. Does this mean that our physical and virtual worlds are merging * The moral dilemma of 3D printing of deceased people - in the future! * Can we trust the internet with our memories and our digital files - when companies come and go? If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), leave a messagen the The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951)

Ian Buckingham (http://twitter.com/IanPBuckingham) joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about the Brand Champions (http://www.amazon.co.uk/Brand-Champions-Superheroes-bring-Brands/dp/0230220320/ref=sr_1_1?s=books&ie=UTF8&qid=1321613384&sr=1-1) on this (http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef01539339471a970b-800wi) weeks The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1209649/show-359-what-is-gamification/). They discuss * Can you create brand champions or do you create a culture to foster brand champions? * Do you treat employees as customers? Do you market to your employees? Does internal marketing work? * The role of leadership and of management in employee engagement. * Who are the MOST important people in any business? * How brand champions should not be agents of PR * How to evolve a brand champion culture * What are the characteristics of brand champions * Practical steps to create brand champion conditions Remember you can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com),join me on twitter (http://twitter.com/engagingbrand), leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or come and discuss the show on Google+ (https://plus.google.com/u/0/107639911923457772951)

Show 359 of The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1201992/show-358-online-privacy-and-protecting-our-personal-data/) sees Gabe Zichermann (http://gamification.co/gabe-zichermann/) joining Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about his new business book Gamification By Design (http://www.amazon.co.uk/Gamification-Design-Implementing-Mechanics-Mobile/dp/1449397670/ref=sr_1_1?s=books&ie=UTF8&qid=1321022985&sr=1-1).  We discuss * Gamification - what is it and what are the prinicples? * Is gamification purely virtual world or are they in real world marketing as well?(http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef0162fc4dc53d970d-200wi) * How does gamification relate to non standard items such as shaving creams? * What are the mechnics of gamification? * Is the difference between reward programs and gamification a social element? * Has it moved from monetary and individual to recognition and social. * The importance os S.A.P.S - status, access, power and stuff. * Does it have to have a relational, 'competitive' aspect to the gamification marketing strategy? * Can games be designed without competition? And how Nike+ is about competing with yourself. * Does there need to be a start, middle and end in gamification in marketing. * By earning recognition you move a customer from a price chaser, to a loyal customer. * How gamification is a great tool for social media * What do case studies show about the profit uplift for gamification vs non game element? Any thoughts then e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand).Or leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on Google+ for a huddle! (https://plus.google.com/117370659306066821697)

On show 358 of The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1194577/show-357-how-to-be-an-entrepreneur/) Terence Craig (http://twitter.com/terencecraig) joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about online privacy. Terence is an expert and speaker on big data and privacy and runs PatternBuilders (http://blog.patternbuilders.com/). He has just written a book on security of our personal online data called Privacy and Big Data (http://www.amazon.co.uk/Privacy-Big-Data-Terence-Craig/dp/1449305008/ref=sr_1_6?s=books&ie=UTF8&qid=1320410253&sr=1-6) We discuss * How privacy is a perfect storm brewing(http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef01543687477c970c-200wi) * How we are willing to trade privacy for services * Do we realize how much our personal data is being sold? * Are we blind to the sale of our online privacy? * How legislation doesn't protect individuals * Is privacy a human right? * Has data become a commodity? * Who owns my data on the internet? * The need for transparency of marketing data usage Would love to hear from you, you can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand). Or leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on Google+ for a huddle! (https://plus.google.com/117370659306066821697)  

This weeks The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1187457/show-356-why-companies-could-become-irrelevant/) is an interview with Gregg Fairbrothers who wasn't born to business (http://money.cnn.com/2010/03/10/smallbusiness/entrepreneur_b_school.fortune/) yet as founding director of the Dartmouth Entrepreneurial Network, teaches a wildly popular course on entrepreneurship- now in book format, From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Startup (http://greggfairbrothers.com/). He discusses with host Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) * Can entrepreneurship be taught? * How the belief is the key ingredient of entrepreneurship. * How Carol Dweck research (http://news.stanford.edu/news/2007/february7/dweck-020707.html) shows the mindset is key to learning * Epistomology (http://en.wikipedia.org/wiki/Epistemology) - the value of figuring out what you know and what you don't(http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef0153929f39c0970b-200wi) know! * What is healthy skeptiscm! * The role of facts compared to listening to your gut. * 3 steps to creating a value proposition - in fabulous simple terms * The difference between price and what customers will pay * Role of intellectual property on competitive advantage * Build a business plan which explains how you are going to sell your products and services as well as what... Thoughts? Then e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand). Or leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or  Google+ (https://plus.google.com/117370659306066821697)

Dov Seidman (http://www.lrn.com/leadership/our-executives.html#Seidman) joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) on The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1181001/show-355-managing-talent/) to discuss * How transparency renders us vulnerable - so what can we do as individuals? * Has freedom gone too far? How has the connected world affected freedom? * The two types of freedom * Will companies become irrelevant if they don't understand the interconnected nature of the world * The world is now about HOW * Is the contract of employment changing....is there a newer social contract? * Are employees the next Tunisian market seller? * Can new business structures be delivered through the existing business world? * The virtue of trust * Do we need to teach people the values we need to adapt to the future You can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand). Or leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on Google+ for a huddle! (https://plus.google.com/117370659306066821697) Once again THANK YOU for nominating The Engaging Brand (http://www.blubrry.com/engaging) for the 5th year running for the Best Business Podcast (http://www.podcastawards.com) at The Podcast Awards (http://www.podcastawards.com/) - I so appreciate your support as I do this in memory of my wonderful father. (to vote click here (http://www.podcastawards.com/))

First THANK YOU, THANK YOU, THANK YOU for nominating The Engaging Brand (http://www.blubrry.com/engaging) for the fifth year running for the Best Business Podcast (http://www.podcastawards.com) at The Podcast Awards (http://www.podcastawards.com/) - I cannot tell you how much appreciate your support and how proud I feel - as I do this in memory of my wonderful father. (If you want to vote then click here (http://www.podcastawards.com/)) On show 355 of The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1174056/show-354-why-should-anyone-buy-from-you/) Kevin Oakes of I4cp (http://www.i4cp.com/) joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about The Executive Guide to Integrated Talent Management (http://www.i4cp.com/integrated-talent-management-book) * Is there a difference between talent management and talent leadership? * What is the HR role and the managers role in talent management? * Which comes first a successful company to attract the best talent or managing the talent well to be attractive to the best employees? * The importance of a long term development strategy - planning an employees career rather than just tomorrows actions! * How to see the employee as personal brand and how to build their brand rather than what the employee can give you! * How GE has a list of leadership fundamentals but on top of that have a list of leadership differentiators Remember you can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand). Or leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on Google+ for a huddle! (https://plus.google.com/117370659306066821697)