Summary: Show 359 of The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1201992/show-358-online-privacy-and-protecting-our-personal-data/) sees Gabe Zichermann (http://gamification.co/gabe-zichermann/) joining Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about his new business book Gamification By Design (http://www.amazon.co.uk/Gamification-Design-Implementing-Mechanics-Mobile/dp/1449397670/ref=sr_1_1?s=books&ie=UTF8&qid=1321022985&sr=1-1). We discuss * Gamification - what is it and what are the prinicples? * Is gamification purely virtual world or are they in real world marketing as well?(http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef0162fc4dc53d970d-200wi) * How does gamification relate to non standard items such as shaving creams? * What are the mechnics of gamification? * Is the difference between reward programs and gamification a social element? * Has it moved from monetary and individual to recognition and social. * The importance os S.A.P.S - status, access, power and stuff. * Does it have to have a relational, 'competitive' aspect to the gamification marketing strategy? * Can games be designed without competition? And how Nike+ is about competing with yourself. * Does there need to be a start, middle and end in gamification in marketing. * By earning recognition you move a customer from a price chaser, to a loyal customer. * How gamification is a great tool for social media * What do case studies show about the profit uplift for gamification vs non game element? Any thoughts then e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand).Or leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on Google+ for a huddle! (https://plus.google.com/117370659306066821697)
