Summary: Joan Magretta (http://blogs.hbr.org/cs/2011/12/five_common_strategy_mistakes.html), joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) on Show 364 of The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1242584/show-364-saving-capitalism-from-short-termism/) to talk about Understanding Michael Porter (http://hbr.org/product/understanding-michael-porter-the-essential-guide-t/an/13023-HBK-ENG) * Why Michael Porter's work on strategy is much more accessible than you think! * How the ethos of Porter's work on strategy is not about what to do, it is about a framework which is accessible by every company. * How companies should compete on how to be unique not be the best! * How we are afraid of being unique - which causes the trap of imitation. * How to keep the uniqueness as your grow your business * The problem of SWOT analysis * How Porter would use Five Forces to create strategy (http://en.wikipedia.org/wiki/Porter_five_forces_analysis) * How industries can learn from who your competitors could be, not just who they are.....in order to create value. * Is niche and small as dangerous as attempting to be big and global? You can always e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) and even join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) where we may get some of the authors involved!
