Summary: This weeks The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1187457/show-356-why-companies-could-become-irrelevant/) is an interview with Gregg Fairbrothers who wasn't born to business (http://money.cnn.com/2010/03/10/smallbusiness/entrepreneur_b_school.fortune/) yet as founding director of the Dartmouth Entrepreneurial Network, teaches a wildly popular course on entrepreneurship- now in book format, From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Startup (http://greggfairbrothers.com/). He discusses with host Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) * Can entrepreneurship be taught? * How the belief is the key ingredient of entrepreneurship. * How Carol Dweck research (http://news.stanford.edu/news/2007/february7/dweck-020707.html) shows the mindset is key to learning * Epistomology (http://en.wikipedia.org/wiki/Epistemology) - the value of figuring out what you know and what you don't(http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef0153929f39c0970b-200wi) know! * What is healthy skeptiscm! * The role of facts compared to listening to your gut. * 3 steps to creating a value proposition - in fabulous simple terms * The difference between price and what customers will pay * Role of intellectual property on competitive advantage * Build a business plan which explains how you are going to sell your products and services as well as what... Thoughts? Then e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand). Or leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or Google+ (https://plus.google.com/117370659306066821697)
