Summary: The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1228700/show-362-ibm-research-on-marketing-and-social-media/), here just for you talking about social media and marketing. This week "Sponsored By: Content Equals Money where content marketing equals conversions." (http://bit.ly/cemlist) Tobias Fredberg (http://www.higherambition.org/blog/category/authors/tobias-fredberg/), Associate Professor of Management at Chalmers University (http://www.chalmers.se/en/Education/Pages/default.aspx) and author of July 2008 Harvard Business Review article, “The Uncompromising Leader” (http://hbr.org/2008/07/the-uncompromising-leader/ar/1) , joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about Higher Ambition his latest business book on leadership (http://www.higherambition.org/). (elaine.fletcher@uk.ibm.com)Anna AND Tobias talk about * Ambition has historically been seen as an intrinsic part of leadership but is it now(http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef0153943cbb1d970b-200wi) an intrinsic part of employees to demand it? * Is leadership less attractive in modern business? * Is leadership more demanding or are leaders lacking the skills needed in a more transparent, social world. * Leading through social value - synthesising social benefits rather than having social and financial competing with each other * How one bank - Standard Chartered - has social value as its core strategy - has that helped them ride the banking storm? * How long tenure helps diffuse strategic intiatives? * Is it possible to change a culture or do you need new blood? * Why do leaders find it so difficult to do simple things like listening? Remember you can e-mail anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), or The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) and also now join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951).
