The Engaging Brand

This week's The Engaging Brand podcast (http://www.blubrry.com/engaging/1384233/show-383-likeonomics-marketing-with-humanity/) covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html), sees Alex Meisl (http://spongegroup.com/people/alex.html) joining Anna Farmery (http://www.google.co.uk/url?sa=t&rct=j&q=anna%20farmery&source=web&cd=4&ved=0CEwQFjAD&url=https%3A%2F%2Fplus.google.com%2F117370659306066821697&ei=hiuQT9bsFYeEOsWuxIoE&usg=AFQjCNG8uul5bT7QO8xthZ_-1G_AX0BhDg&sig2=ZW-EdtEnvkLn-WymI1BKBQ) to discuss * What is mobile marketing? * What actually is mobile advertising? * What is the difference between marketing to the different devices? * The concept of mobile shopping * How 80% of advertisers do not have a mobile site - staggering google mobile website (http://en.wikipedia.org/wiki/Mobile_Web) data? Check out GoMo from Google (www.howtogomo.com/) * How to make a mobile website * How a mobile website is about access, mobile apps are for loyalty and engagement, then how mobile CRM (http://www.theengagingbrand.com/2012/05/3-ways-social-business-will-develop.html) is about creating the marketing conversation. * SMS marketing (http://en.wikipedia.org/wiki/SMS_marketing) and how NOT to engage a customer! * 3 Step approach to mobile marketing - identify, anticipate and satisfy. * The future of mobile marketing? What are the next steps beyond mobile apps? Remember you can email Alex (alex.meisl@spongegroup.com)with any questions Remember as well you can email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand),  at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951)

Rohit Bhargava  joins Anna Farmery (http://www.google.co.uk/url?sa=t&rct=j&q=anna%20farmery&source=web&cd=4&ved=0CEwQFjAD&url=https%3A%2F%2Fplus.google.com%2F117370659306066821697&ei=hiuQT9bsFYeEOsWuxIoE&usg=AFQjCNG8uul5bT7QO8xthZ_-1G_AX0BhDg&sig2=ZW-EdtEnvkLn-WymI1BKBQ) to discuss  LIKEONOMICS on this week's The Engaging Brand podcast (http://www.blubrry.com/engaging/1378713/show-382-calculating-return-on-social-influence/) which covers social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html). * How likeability is an ability to be liked....so how do you ensure it gets translated into being liked? * The likeability gap - how its others that determine whether you are liked or not. * How often likeability is not about being perfect...do we aim to be too perfect? * The importance of a screw up in social marketing! * Has 'like' become a commodity or currency on the social web? * How likeonomics is based on T.R.U.T.H * Is it harder to be truthful when there is little market differentiation? * Is truth possible when it is so subjective? * How marketing too often tries to trigger belief rather than triggering action. * How there is a time element to relevance.....in marketing. * The likeonomics presentation (http://likeonomics.com/) Remember you can email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) (https://plus.google.com/u/0/107639911923457772951)

The Engaging Brand podcast (http://www.blubrry.com/engaging/1371758/show-381-the-art-of-search-optimisation/) covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html), this week .... Mark W Schaefer (http://twitter.com/markwschaefer) - included Forbes magazine “Power 50″ social media influencers (http://www.forbes.com/sites/haydnshaughnessy/2012/01/25/who-are-the-top-50-social-media-power-influencers/2/) of the world, of Business Grow (http://www.businessesgrow.com/us/) joins Anna Farmery (http://www.google.co.uk/url?sa=t&rct=j&q=anna%20farmery&source=web&cd=4&ved=0CEwQFjAD&url=https%3A%2F%2Fplus.google.com%2F117370659306066821697&ei=hiuQT9bsFYeEOsWuxIoE&usg=AFQjCNG8uul5bT7QO8xthZ_-1G_AX0BhDg&sig2=ZW-EdtEnvkLn-WymI1BKBQ) to discuss  * Is it harder...to be a citizen influencer today in social media? * How to influence your social score and is that good or bad! * How you can't buck influence scoring in the long term * Are we moving from return on influence to positive impressions? What is your social ROI? (http://www.theengagingbrand.com/2012/04/social-business.html) * How we moved from cost of impression to revenue from impression? (http://www.theengagingbrand.com/2012/04/social-business.html) * Why should we join Klout (http://www.google.co.uk/url?sa=t&rct=j&q=klout&source=web&cd=1&ved=0CDkQFjAA&url=http%3A%2F%2Fklout.com%2F&ei=QoOaT4-PG9HQ4QSY24z4Dg&usg=AFQjCNGU-d-dslnY80Wv2wuXdvfvUva7FA&sig2=H7UHKCKADXQMIcg_1uBWvQ)? Indeed why not join Klout! You can email me - anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) (https://plus.google.com/u/0/107639911923457772951)

This week's The Engaging Brand podcast (http://www.blubrry.com/engaging/1363263/show-380-critique-on-the-effect-of-social-media/) covering social media, business ideas and brand marketing tips, is ready to download. Eric Enge (http://www.stonetemple.com/about-eric-enge/) joins Anna Farmery (http://www.google.co.uk/url?sa=t&rct=j&q=anna%20farmery&source=web&cd=4&ved=0CEwQFjAD&url=https%3A%2F%2Fplus.google.com%2F117370659306066821697&ei=hiuQT9bsFYeEOsWuxIoE&usg=AFQjCNG8uul5bT7QO8xthZ_-1G_AX0BhDg&sig2=ZW-EdtEnvkLn-WymI1BKBQ) to discuss The Art of SEO (http://www.amazon.co.uk/gp/product/0596518862/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=mabelandharry-21&linkCode=as2&camp=1634&creative=6738&creativeASIN=0596518862) * What SEO is not! * What is the art of great search engine optimisation? * Is SEO optimisation a science or an art?(http://ws.assoc-amazon.co.uk/widgets/q?_encoding=UTF8&Format=_SL110_&ASIN=0596518862&MarketPlace=GB&ID=AsinImage&WS=1&tag=mabelandharry-21&ServiceVersion=20070822) * How search engine optimsation and internet marketing depends on great planning, research and measurement...not just the seo in itself. * How to plan business websites for great search engine optimisation * Search engine optimizing vs optimising for a consumer's Google search * What is vertical search? * How to rank highly for local search for business local * How good are the free search engine tools such as Google Adwords Keyword Tool (http://www.google.co.uk/url?sa=t&rct=j&q=google%20keyword%20tool&source=web&cd=1&ved=0CEMQFjAA&url=http%3A%2F%2Fadwords.google.co.uk%2Fo%2FTargeting%2FExplorer%3F__u%3D1000000000%26__c%3D1000000000%26ideaRequestType%3DKEYWORD_IDEAS&ei=BieQT9LIKMTsOdHx-fkD&usg=AFQjCNF3zX3s3U6yL2Vsqykp68iBU4sjUw&sig2=SkjjrFr1eNRICPczZTO7Ow) and Google Webmaster Tools (http://www.google.co.uk/url?sa=t&rct=j&q=google%20webmaster%20tool&source=web&cd=1&ved=0CC0QFjAA&url=http%3A%2F%2Fwww.google.com%2Fwebmasters%2Ftools%2F&ei=tyaQT_TyMM6SOqbSrO8D&usg=AFQjCNHzw4v7cHMZ9WeuuM4BZp6bSIyNlw&sig2=sDwVO_lWV421wZhTL3FwRw) * How to write for search engine optimisation - should you incorporate 1, 2, 3, 4, 5+ keyword terms? Remember you can email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951)

* How once the internet changed the world, now the world is changing the internet * Asking  - yes, we look at the uses of social media BUT do we look at the effect of social media on society * How can you research today with ever changing business ideas? * Is time an excuse not to try and understand the impact of social media on the world? * How mobile technology is changing everyday life - the real time aspect of life. * How living in real time, loses our ability to critique our work and our lives. * How we use Google to do our thinking for us! Does that make us start to group think, is there a risk that we all think the same? * Is Google being a monopoly a good or a bad thing? * Is Google becoming a human filter? * The dichotomy of the Internet giving everyone a voice versus how the internet creates similarity. * Are we losing the emotion from history - are we losing human filtering? Remember let me know your thoughts -  anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), on twitter (http://twitter.com/engagingbrand),  or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951)

Anna Farmery (http://www.theengagingbrand.com) presents The Engaging Brand podcast (http://www.blubrry.com/engaging/1342413/show-378-content-marketing-with-cartoons/) covering social media, business ideas and brand marketing tips. This week David Bratvold (http://dailycrowdsource.com/crowdsourcing/crowd-leaders/660-crowd-leader-david-bratvold-defining-crowdsourcings-taxonomy-a-necessary-evil) is joining me from the website Daily Crowdsource (http://dailycrowdsource.com/).....to give us a fabulous insight into the power of crowds. We discuss * What is crowdfunding? * How easy is it to get business loans crowdfunded? * Is crowd funding just for small business and individuals? * What is the difference between crowd sourcing and crowd funding? * What will ensure crowdsourcing will be here to stay as a business tool? * How crowdfunding can be used for resesarch and also non profit organisations - note FundaGeek (www.fundageek.com/) * Is this the next step in an evolution to social business from social media? * Is crowdfunding increasing the responsibility felt by the leaders to the investors? * Is there an investment risk for the crowd? * Is crowdsourcing at more risk of fraud or less risk of fraud? * Can crowdsouring be used as a customer loyalty scheme * The umbrella of crowdfunding - here is the image from Daily Crowdsource (http://dailycrowdsource.com/images/jdownloads/screenshots/thumbnails/umbrella-of-crowdfunding-300x212.jpg) (http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef016303992d72970d-800wi) Remember you can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand),  or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) - always great to hear from you.

The Engaging Brand podcast (http://www.blubrry.com/engaging/1337632/show-377-how-to-make-your-brand-reach-the-next-billion/) - 5 times nominated best podcast for business - is ready this week,  covering social media, business ideas and brand marketing tips. Tom Fishburne - the marketoonist (http://tomfishburne.com/) joins me (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) - Anna Farmery to discuss * Social media marketing using cartoon drawings * What is content marketing and how cartoons are a mix of fun and insight. * The balance of the signature of the cartoonmaker and the brand. * Can drawing cartoons be used for serious messages? * Why cartoonmakers put the punchline on the right * How to draw cartoons in brand marketing that tell a story in one visual image. * Are cartoonmakers trying to tell a story or provide a catalyst for me to tell the my own story. * Is the cartoon a social object or a vehicle for a social object per Hugh Macleod? * If brand marketers don't know their social object could the cartoon replace it? * Thoughts on why pinterest is succeeding

This weeks The Engaging Brand podcast (http://www.blubrry.com/engaging/1328096/show-376-what-is-customer-satisfaction/) is ready - covering social media, managment skills and marketing tips. Jana's (http://jana.com/) CEO, Nathan Eagle (http://jana.com/about-us/team/) joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss marketing tips through mobile marketing to the emerging markets * The opportunities in emerging market trade. * What are emerging markets? * Are we talking about marketing opportunities of existing products or localisation of services and localization of products? * Are differences in markets purely cultural? * How do you approach brand strategy and social marketing in emerging markets? * Role of mobile marketing and why mobile marketing is changing how we connect * SMS marketing through free air time. * Does rewarding people for filling out customer surveys affect the results * How word of mouth marketing spreads the free air time * How to deliver discounts to targeted consumers in emerging markets You can email Nathan by using this nathan@jana.com (nathan@jana.com) Remember love to hear your comments so e-mail me - anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss the show on Google+ (https://plus.google.com/u/0/107639911923457772951)

This weeks The Engaging Brand podcast (http://www.blubrry.com/engaging/1321481/show-375-how-to-influence-by-word-of-mouth/) is ready! - The free audio podcast for business covering social media, managment and marketing. Larry Freed (http://www.freedyourmind.com/about.html) joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss how to measure the customer satisfaction and talks about * Can we measure the future? * What is the definition of data and what we should understand about the types of data * Data mining and big data are growing concepts but having more data is not the aim...it is having the right data. * The idea of the multi channel society and how to measure customer satisfaction across the channels * How to survey customer satisfaction - is stickiness the right measure when they could be their for research or to buy? * How to understand site traffic * Concept of key performance indicators vs key success indicators which predict the future * Should you build a site to be easy to research more than to buy, to increase conversion rates?   Don't forget to stop by www.theengagingbrand.com (http://www.theengagingbrand.com)and let me know what you think!

The Engaging Brand podcast (http://www.blubrry.com/engaging/1311804/show-374-why-your-business-hides-a-myth/) for business covering social media, managment and marketing invites Stan Phelps (http://www.marketinglagniappe.com/blog/about-the-author/) to join Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss how small things create big impressions They discuss * The difference between Seth Godin's purple cow (http://www.sethgodin.com/purple/)and Stan's purple goldfish (http://www.marketinglagniappe.com/blog/1001-examples-of-lagniappe/) * Why a goldfish? What are the factors for business success which can be created by word of mouth? * Standing out in a sea of sameness by word of marketing based on experience * How to create a brand signature to drive word of mouth through the customer experience * What is customer experience? How it is not a process but a culture. * How the little extras are an investment rather than a cost so measure the return on investment! * How to develop extras based on either high value or low maintenance to create good customer service. * What is good customer service? The concept of linking to the community. Any thoughts? Then e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand),  or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951)

The best free audio podcast for business covering social media, managment and marketing invites Bob Frisch (http://www.linkedin.com/profile/view?id=88049&authType=OPENLINK&authToken=H4Gd&locale=en_US&srchid=ccbbf568-6211-41cf-878f-c50e02119722-0&srchindex=1&srchtotal=79&goback=%2Efps_PBCK_bob+frisch_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2&pvs=ps&trk=pp_profile_name_link) to join host Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss his different approach to business decision making from Who's in the Room (http://whosintheroom.com/). This show is sponsored today by MozyPro Online Backup (http://bit.ly/mozypod1): Simple, Automatic & Secure Backup - for special offer (http://bit.ly/mozypod1) try today! * How the organisation chart hides a myth. * Why the size of the business doesn't matter with decision making * Is a small team for decision making good or bad for the organisations? * The need for decision making models * The true meeting management that works * The management skill of knowing who to listen to, before group decision making * Motivation of employees through understanding the decision making process Remember you can email me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), leave a message atThe Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951). I love to hear from listeners! Don't forget to try Mozy Pro backup and keep your data safe! (http://bit.ly/mozypod1)  

The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1294177/show-372-effect-of-3d-printing-on-marketing-and-business/) is sponsored by MozyPro Online Backup (http://bit.ly/mozypod1): Simple, Automatic & Secure Backup - for special offer (http://bit.ly/mozypod1) try today! Mark Murphy (http://www.leadershipiq.com/about-us#founder) of Leadership IQ (http://www.leadershipiq.com) joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss Hiring for Attitude (http://www.leadershipiq.com/books/). Today Anna asks Mark * What is the definition of great people, of a great hire? * The top 2 reasons why people fail in their new roles. * Is it easier or harder to find good people during high unemployment? * How to choose the right person for your culture - and the culture that you have not what you want! * How different cultures in different parts of the company can work - how to determine the right person. * How to develop good interview questions * Why you shouldn't ask questions such as 'Tell me about yourself', or 'Tell me about a conflict with a co-worker and how you resolved it' * How the 4 step process can be used for the interviewee to differentiate themselves from other job seekers on job interview questions * What an interviewee can tell from your general interview questions Would love to hear your comments so  e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand), leave a message atThe Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) And remember to tell your friends about the best business show out there :) Don't forget to try Mozy Pro backup and keep your data safe! (http://bit.ly/mozypod1)

The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1282993/show-370-innovation-the-steve-jobs-way/http://www.blubrry.com/engaging/1290007/show-371-little-black-book-of-innovation/), sponsored today by MozyPro Online Backup (http://bit.ly/mozypod1): Simple, Automatic & Secure Backup - for special offer (http://bit.ly/mozypod1) try today! Today Paul Armand from Inition (www.inition.co.uk/) joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss the growing concept of 3D printing * What is 3D printing and what can it achieve now * Are there boundaries to what you can print out in 3D * How close are we to replacing production lines with 3D printers * Is 3D printing in the future for individuals or for company production * The effect on society of being able to produce kidneys, replica's etc and how do we ensure it is used for the good of mankind * The importance of sustainabilty with the growth of 3D printing * How you can scan a photo and create a 3D model * Are 3D technologies about augmenting reality or making the virtual real? * How 3D is about creating an experience * How marketing may use 3D printing Don't forget you can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), leave a message atThe Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) Don't forget to try Mozy Pro backup and keep your data safe! (http://bit.ly/mozypod1)

Show 371 of The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1282993/show-370-innovation-the-steve-jobs-way/) is ready and talking about social media, leadership and marketing and sponsored today by MozyPro Online Backup (http://bit.ly/mozypod1): Simple, Automatic & Secure Backup - for special offer (http://bit.ly/mozypod1) try today! Scott Anthony (http://www.google.co.uk/url?sa=t&rct=j&q=scott%20anthony&source=web&cd=1&ved=0CDQQFjAA&url=http%3A%2F%2Fblogs.hbr.org%2Fanthony%2F&ei=fbkrT7n2M6KL4gTf_dyUDg&usg=AFQjCNEwKI-woHzd9L2ARpgkC9D60qiS7Q&sig2=aXa7XDehIKPJ83c_tru3ug) joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss The Little Black Book of Innovation (http://www.innosight.com/little-black-book/index.cfm) * The paradox of innovation - the optimism of the word and yet the stress it causes * How to look at innovation * The idea of "thunk' value * How we all have to find our inner salesperson * Is outsourcing market research a bad idea? * Thoughts on how market research is limited * How pace is a key ingredient of innovation * Breaking innovation into discovering opportunities, blueprinting the ideas, assessing/testing the ideas and moving forward * The difficulty in translating research into an idea * How to avoid making a simple idea, complex * How to test the idea without just validating your thoughts * Remember innovation needs to follow through to your internal process and business model Feel free to share your thoughts -   e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand), leave a message atThe Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) Don't forget to try Mozy Pro backup and keep your data safe! (http://bit.ly/mozypod1)  

The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1276560/show-369-what-is-your-business-genome/) is here talking about social media, leadership and marketing and sponsored today by MozyPro Online Backup (http://bit.ly/mozypod1): Simple, Automatic & Secure Backup - for special offer (http://bit.ly/mozypod1) try today! Peter Sander (ginsander@hotmail.com)joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss * Why did the world need Steve Jobs? * The concept of 'real artists ship' * Why most businesses look at leadership as a process? * Why the tyrannical side of Steve Jobs * How to create a consensus of vision rather than a consensus decision * How inventions are only innovation when they are marketable * The concept of deep needs * Look underneath the surface of customer needs * Looking at the boundaries, fringes of the market and make that mainstream! * The juxtaposition of a being a detailed visionary * How the Apple presentations showed his love for his product - and if you are not in love how is anyone else going to be? * How the Apple presentation was as much for the internal communication as the external audience Remember to e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand), leave a message atThe Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) Don't forget to try Mozy Pro backup and keep your data safe! (http://bit.ly/mozypod1)