Summary: Ian Buckingham (http://twitter.com/IanPBuckingham) joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about the Brand Champions (http://www.amazon.co.uk/Brand-Champions-Superheroes-bring-Brands/dp/0230220320/ref=sr_1_1?s=books&ie=UTF8&qid=1321613384&sr=1-1) on this (http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef01539339471a970b-800wi) weeks The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1209649/show-359-what-is-gamification/). They discuss * Can you create brand champions or do you create a culture to foster brand champions? * Do you treat employees as customers? Do you market to your employees? Does internal marketing work? * The role of leadership and of management in employee engagement. * Who are the MOST important people in any business? * How brand champions should not be agents of PR * How to evolve a brand champion culture * What are the characteristics of brand champions * Practical steps to create brand champion conditions Remember you can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com),join me on twitter (http://twitter.com/engagingbrand), leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or come and discuss the show on Google+ (https://plus.google.com/u/0/107639911923457772951)
