Summary: The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1216813/show-360-brand-champions/) is ready with Richard Banks (http://www.richardbanks.com/) of Microsoft Research joining Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about The Future of Looking Back (http://www.amazon.co.uk/Future-Looking-Back-Microsoft-Research/dp/0735658064/ref=sr_1_1?s=books&ie=UTF8&qid=1322224384&sr=1-1). A fascinating insight into digital legacies. * The nature and differences of keeping 'physical things' and saving 'digital things' * How the ability to save everything digitally is removing the need for filtering of memories, of items you want to keep in your life. * How do you save the sentiment attached to the items - do we need to find a way of digitally saving sentiment? * The idea of the backup box - to capture your life as an ongoing project. * Don't underestimate the value of a tweet, the value of a mundane diary entry....in the future, looking back. * The ethical and moral aspects of backing up our digital lives. * How research shows how we are changing our ideas about what we own in the digital world * How the digital world is now incorporating 3D models and even senses. Does this mean that our physical and virtual worlds are merging * The moral dilemma of 3D printing of deceased people - in the future! * Can we trust the internet with our memories and our digital files - when companies come and go? If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), leave a messagen the The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951)
