Summary: The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1267118/show-368-the-social-organisation/) is sponsored today by MozyPro Online Backup (http://bit.ly/mozypod1): Simple, Automatic & Secure Backup - for special offer (http://bit.ly/mozypod1) try today! Andrea Kates joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss * Why you should be finding your next...rather than looking at the past, in business * What is the business genome? * Is there one business genome or a collective genome based on the leadership. * Why you should take a fresh look rather purely rely on the data. * How to look outside your industry for new ideas * 4 steps of developing the business genome - sort, match, hybridise, adapt and thrive * Why you should use your hunches rather than always data. * How do you ensure that you match what your business genome should be rather than what you want it to be? * Are there a risks from new thinking as well as opportunities? * Is the secret sauce relevant across products rather than the product itself? * What are the elements of your business genome (http://www.businessgenome.com/about.php)? * Take the diagnostic test online to find your next? (http://www.businessgenome.com/take.php) * How you turn from looking back to looking forward - trendability is the most important factor! Remember you can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand), leave a message atThe Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) Don't forget to try Mozy Pro backup and keep your data safe! (http://bit.ly/mozypod1)
