Summary: Rohit Bhargava joins Anna Farmery (http://www.google.co.uk/url?sa=t&rct=j&q=anna%20farmery&source=web&cd=4&ved=0CEwQFjAD&url=https%3A%2F%2Fplus.google.com%2F117370659306066821697&ei=hiuQT9bsFYeEOsWuxIoE&usg=AFQjCNG8uul5bT7QO8xthZ_-1G_AX0BhDg&sig2=ZW-EdtEnvkLn-WymI1BKBQ) to discuss LIKEONOMICS on this week's The Engaging Brand podcast (http://www.blubrry.com/engaging/1378713/show-382-calculating-return-on-social-influence/) which covers social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html). * How likeability is an ability to be liked....so how do you ensure it gets translated into being liked? * The likeability gap - how its others that determine whether you are liked or not. * How often likeability is not about being perfect...do we aim to be too perfect? * The importance of a screw up in social marketing! * Has 'like' become a commodity or currency on the social web? * How likeonomics is based on T.R.U.T.H * Is it harder to be truthful when there is little market differentiation? * Is truth possible when it is so subjective? * How marketing too often tries to trigger belief rather than triggering action. * How there is a time element to relevance.....in marketing. * The likeonomics presentation (http://likeonomics.com/) Remember you can email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) (https://plus.google.com/u/0/107639911923457772951)
