Summary: The Engaging Brand podcast (http://www.blubrry.com/engaging/1371758/show-381-the-art-of-search-optimisation/) covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html), this week .... Mark W Schaefer (http://twitter.com/markwschaefer) - included Forbes magazine “Power 50″ social media influencers (http://www.forbes.com/sites/haydnshaughnessy/2012/01/25/who-are-the-top-50-social-media-power-influencers/2/) of the world, of Business Grow (http://www.businessesgrow.com/us/) joins Anna Farmery (http://www.google.co.uk/url?sa=t&rct=j&q=anna%20farmery&source=web&cd=4&ved=0CEwQFjAD&url=https%3A%2F%2Fplus.google.com%2F117370659306066821697&ei=hiuQT9bsFYeEOsWuxIoE&usg=AFQjCNG8uul5bT7QO8xthZ_-1G_AX0BhDg&sig2=ZW-EdtEnvkLn-WymI1BKBQ) to discuss * Is it harder...to be a citizen influencer today in social media? * How to influence your social score and is that good or bad! * How you can't buck influence scoring in the long term * Are we moving from return on influence to positive impressions? What is your social ROI? (http://www.theengagingbrand.com/2012/04/social-business.html) * How we moved from cost of impression to revenue from impression? (http://www.theengagingbrand.com/2012/04/social-business.html) * Why should we join Klout (http://www.google.co.uk/url?sa=t&rct=j&q=klout&source=web&cd=1&ved=0CDkQFjAA&url=http%3A%2F%2Fklout.com%2F&ei=QoOaT4-PG9HQ4QSY24z4Dg&usg=AFQjCNGU-d-dslnY80Wv2wuXdvfvUva7FA&sig2=H7UHKCKADXQMIcg_1uBWvQ)? Indeed why not join Klout! You can email me - anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) (https://plus.google.com/u/0/107639911923457772951)
