Summary: Show 371 of The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1282993/show-370-innovation-the-steve-jobs-way/) is ready and talking about social media, leadership and marketing and sponsored today by MozyPro Online Backup (http://bit.ly/mozypod1): Simple, Automatic & Secure Backup - for special offer (http://bit.ly/mozypod1) try today! Scott Anthony (http://www.google.co.uk/url?sa=t&rct=j&q=scott%20anthony&source=web&cd=1&ved=0CDQQFjAA&url=http%3A%2F%2Fblogs.hbr.org%2Fanthony%2F&ei=fbkrT7n2M6KL4gTf_dyUDg&usg=AFQjCNEwKI-woHzd9L2ARpgkC9D60qiS7Q&sig2=aXa7XDehIKPJ83c_tru3ug) joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss The Little Black Book of Innovation (http://www.innosight.com/little-black-book/index.cfm) * The paradox of innovation - the optimism of the word and yet the stress it causes * How to look at innovation * The idea of "thunk' value * How we all have to find our inner salesperson * Is outsourcing market research a bad idea? * Thoughts on how market research is limited * How pace is a key ingredient of innovation * Breaking innovation into discovering opportunities, blueprinting the ideas, assessing/testing the ideas and moving forward * The difficulty in translating research into an idea * How to avoid making a simple idea, complex * How to test the idea without just validating your thoughts * Remember innovation needs to follow through to your internal process and business model Feel free to share your thoughts - e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand), leave a message atThe Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) Don't forget to try Mozy Pro backup and keep your data safe! (http://bit.ly/mozypod1)
