Summary: This week's The Engaging Brand podcast (http://www.blubrry.com/engaging/1384233/show-383-likeonomics-marketing-with-humanity/) covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html), sees Alex Meisl (http://spongegroup.com/people/alex.html) joining Anna Farmery (http://www.google.co.uk/url?sa=t&rct=j&q=anna%20farmery&source=web&cd=4&ved=0CEwQFjAD&url=https%3A%2F%2Fplus.google.com%2F117370659306066821697&ei=hiuQT9bsFYeEOsWuxIoE&usg=AFQjCNG8uul5bT7QO8xthZ_-1G_AX0BhDg&sig2=ZW-EdtEnvkLn-WymI1BKBQ) to discuss * What is mobile marketing? * What actually is mobile advertising? * What is the difference between marketing to the different devices? * The concept of mobile shopping * How 80% of advertisers do not have a mobile site - staggering google mobile website (http://en.wikipedia.org/wiki/Mobile_Web) data? Check out GoMo from Google (www.howtogomo.com/) * How to make a mobile website * How a mobile website is about access, mobile apps are for loyalty and engagement, then how mobile CRM (http://www.theengagingbrand.com/2012/05/3-ways-social-business-will-develop.html) is about creating the marketing conversation. * SMS marketing (http://en.wikipedia.org/wiki/SMS_marketing) and how NOT to engage a customer! * 3 Step approach to mobile marketing - identify, anticipate and satisfy. * The future of mobile marketing? What are the next steps beyond mobile apps? Remember you can email Alex (alex.meisl@spongegroup.com)with any questions Remember as well you can email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951)
