Summary: This week's The Engaging Brand podcast (http://www.blubrry.com/engaging/1363263/show-380-critique-on-the-effect-of-social-media/) covering social media, business ideas and brand marketing tips, is ready to download. Eric Enge (http://www.stonetemple.com/about-eric-enge/) joins Anna Farmery (http://www.google.co.uk/url?sa=t&rct=j&q=anna%20farmery&source=web&cd=4&ved=0CEwQFjAD&url=https%3A%2F%2Fplus.google.com%2F117370659306066821697&ei=hiuQT9bsFYeEOsWuxIoE&usg=AFQjCNG8uul5bT7QO8xthZ_-1G_AX0BhDg&sig2=ZW-EdtEnvkLn-WymI1BKBQ) to discuss The Art of SEO (http://www.amazon.co.uk/gp/product/0596518862/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=mabelandharry-21&linkCode=as2&camp=1634&creative=6738&creativeASIN=0596518862) * What SEO is not! * What is the art of great search engine optimisation? * Is SEO optimisation a science or an art?(http://ws.assoc-amazon.co.uk/widgets/q?_encoding=UTF8&Format=_SL110_&ASIN=0596518862&MarketPlace=GB&ID=AsinImage&WS=1&tag=mabelandharry-21&ServiceVersion=20070822) * How search engine optimsation and internet marketing depends on great planning, research and measurement...not just the seo in itself. * How to plan business websites for great search engine optimisation * Search engine optimizing vs optimising for a consumer's Google search * What is vertical search? * How to rank highly for local search for business local * How good are the free search engine tools such as Google Adwords Keyword Tool (http://www.google.co.uk/url?sa=t&rct=j&q=google%20keyword%20tool&source=web&cd=1&ved=0CEMQFjAA&url=http%3A%2F%2Fadwords.google.co.uk%2Fo%2FTargeting%2FExplorer%3F__u%3D1000000000%26__c%3D1000000000%26ideaRequestType%3DKEYWORD_IDEAS&ei=BieQT9LIKMTsOdHx-fkD&usg=AFQjCNF3zX3s3U6yL2Vsqykp68iBU4sjUw&sig2=SkjjrFr1eNRICPczZTO7Ow) and Google Webmaster Tools (http://www.google.co.uk/url?sa=t&rct=j&q=google%20webmaster%20tool&source=web&cd=1&ved=0CC0QFjAA&url=http%3A%2F%2Fwww.google.com%2Fwebmasters%2Ftools%2F&ei=tyaQT_TyMM6SOqbSrO8D&usg=AFQjCNHzw4v7cHMZ9WeuuM4BZp6bSIyNlw&sig2=sDwVO_lWV421wZhTL3FwRw) * How to write for search engine optimisation - should you incorporate 1, 2, 3, 4, 5+ keyword terms? Remember you can email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951)
