Summary: The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1276560/show-369-what-is-your-business-genome/) is here talking about social media, leadership and marketing and sponsored today by MozyPro Online Backup (http://bit.ly/mozypod1): Simple, Automatic & Secure Backup - for special offer (http://bit.ly/mozypod1) try today! Peter Sander (ginsander@hotmail.com)joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss * Why did the world need Steve Jobs? * The concept of 'real artists ship' * Why most businesses look at leadership as a process? * Why the tyrannical side of Steve Jobs * How to create a consensus of vision rather than a consensus decision * How inventions are only innovation when they are marketable * The concept of deep needs * Look underneath the surface of customer needs * Looking at the boundaries, fringes of the market and make that mainstream! * The juxtaposition of a being a detailed visionary * How the Apple presentations showed his love for his product - and if you are not in love how is anyone else going to be? * How the Apple presentation was as much for the internal communication as the external audience Remember to e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand), leave a message atThe Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) Don't forget to try Mozy Pro backup and keep your data safe! (http://bit.ly/mozypod1)
