Summary: The Engaging Brand podcast (http://www.blubrry.com/engaging/1311804/show-374-why-your-business-hides-a-myth/) for business covering social media, managment and marketing invites Stan Phelps (http://www.marketinglagniappe.com/blog/about-the-author/) to join Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss how small things create big impressions They discuss * The difference between Seth Godin's purple cow (http://www.sethgodin.com/purple/)and Stan's purple goldfish (http://www.marketinglagniappe.com/blog/1001-examples-of-lagniappe/) * Why a goldfish? What are the factors for business success which can be created by word of mouth? * Standing out in a sea of sameness by word of marketing based on experience * How to create a brand signature to drive word of mouth through the customer experience * What is customer experience? How it is not a process but a culture. * How the little extras are an investment rather than a cost so measure the return on investment! * How to develop extras based on either high value or low maintenance to create good customer service. * What is good customer service? The concept of linking to the community. Any thoughts? Then e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951)
