Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Marketing

6 guests, including 5 best-selling authors in this special episode of Power to the Small Business. In five years you will be the same person you are today, except for the books that you read and the people you meet. In this special episode of Power to the Small Business, I present my small business marketing essential reading list, and will features five of the authors of books on that list. Guests on this episode: Jack Trout - Co-author of Positioning: The Battle for Your Mind T. Scott Gross - Author of Microbranding: Build a Powerful Personal Brand and Beat Your Competition Jackie Huba - Co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force Charline Li - Co-author of Groundswell: Winning in a World Transformed by Social Technologies Joe Sugarman - Co-author of Advertising Secrets of the Written Word Brad Shorr, standing in for David Ogilvy, discussing Ogilvy on Advertising Complete show notes, including links to all the books featured in this podcast can be found on the podcast website: The Essential Small Business Marketing Reading List

6 guests, including 5 best-selling authors in this special episode of Power to the Small Business. In five years you will be the same person you are today, except for the books that you read and the people you meet. In this special episode of Power to the Small Business, I present my small business marketing essential reading list, and will features five of the authors of books on that list. Guests on this episode: Jack Trout - Co-author of Positioning: The Battle for Your Mind T. Scott Gross - Author of Microbranding: Build a Powerful Personal Brand and Beat Your Competition Jackie Huba - Co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force Charline Li - Co-author of Groundswell: Winning in a World Transformed by Social Technologies Joe Sugarman - Co-author of Advertising Secrets of the Written Word Brad Shorr, standing in for David Ogilvy, discussing Ogilvy on Advertising Complete show notes, including links to all the books featured in this podcast can be found on the podcast website: The Essential Small Business Marketing Reading List

Marketers talking shop and discussing current marketing issues. Marketers Jay Miletsky, Rich Becker, C.B. Whittemore and Jay Ehret sit down at the Marketers Roundtable to decide the future of marketing! Topics include: Marketers giving advice on social media. Are they dealing in reality? What is the best way to manage and measure the marketing mix? Can it be done? How do you blend online and offline marketing? Do companies really want to be different, or are they just trying to be better? Marketers Roundtable Guests: Jay Miletsky, CEO at Mango Marketing in New York Rich Becker, President of Copywrite Ink in Las Vegas C.B. Whittemore, Chief Simplifier at Simple Marketing Now in Kinnelon, New Jersey Jay Ehret, Chief Officer of Awesomeness at The Marketing Spot in Waco, Texas Complete notes can be found at: Power to the Small Business

Marketers talking shop and discussing current marketing issues. Marketers Jay Miletsky, Rich Becker, C.B. Whittemore and Jay Ehret sit down at the Marketers Roundtable to decide the future of marketing! Topics include: Marketers giving advice on social media. Are they dealing in reality? What is the best way to manage and measure the marketing mix? Can it be done? How do you blend online and offline marketing? Do companies really want to be different, or are they just trying to be better? Marketers Roundtable Guests: Jay Miletsky, CEO at Mango Marketing in New York Rich Becker, President of Copywrite Ink in Las Vegas C.B. Whittemore, Chief Simplifier at Simple Marketing Now in Kinnelon, New Jersey Jay Ehret, Chief Officer of Awesomeness at The Marketing Spot in Waco, Texas Complete notes can be found at: Power to the Small Business

Author and customer experience consultant Shaun Smith joins host Jay Ehret as they discuss the power of instinct in creating remarkable customer experiences. Smith shares advice and practical examples from his book See Feel Think Do. Click the play button below to listen. Complete show notes are available at this link: Using Your Instinct to Create a Remarkable Customer Experience

Author and customer experience consultant Shaun Smith joins host Jay Ehret as they discuss the power of instinct in creating remarkable customer experiences. Smith shares advice and practical examples from his book See Feel Think Do. Click the play button below to listen. Complete show notes are available at this link: Using Your Instinct to Create a Remarkable Customer Experience

Online video expert and author Steve Garfield joins host Jay Ehret to reveal some of his online video secrets. Garfield has written a book called Get Seen: Online Video Secrets to Building Your Business. In this episode, you will get tips on cameras, audio, lighting, editing, uploading to YouTube, and more. For complete show notes and links from the episode, see Getting Seen with Online Video

Online video expert and author Steve Garfield joins host Jay Ehret to reveal some of his online video secrets. Garfield has written a book called Get Seen: Online Video Secrets to Building Your Business. In this episode, you will get tips on cameras, audio, lighting, editing, uploading to YouTube, and more. For complete show notes and links from the episode, see Getting Seen with Online Video

Host Jay Ehret discusses ideas and tips to spark word of mouth by making your customer better.Cultivate the Customer - Growing the customer by making the customer better. Developing them and improving them...for free The Objective: Stimulating word of mouth and enlisting customer evangelists who recommend your business, even if they've never purchased from you. In this episode, host Jay Ehret, small business marketing coach, tells how to decide what you can offer the customer that will make them better, then gives you tips to put the cultivation into usable form. Finally Jay will brainstorm ideas and give you practical examples of real customer cultivation. For complete show notes, and to comment on the episode, see; The Marketing Spot Blog Recommended Event: Optimization Summit

Host Jay Ehret discusses ideas and tips to spark word of mouth by making your customer better.Cultivate the Customer - Growing the customer by making the customer better. Developing them and improving them...for free The Objective: Stimulating word of mouth and enlisting customer evangelists who recommend your business, even if they've never purchased from you. In this episode, host Jay Ehret, small business marketing coach, tells how to decide what you can offer the customer that will make them better, then gives you tips to put the cultivation into usable form. Finally Jay will brainstorm ideas and give you practical examples of real customer cultivation. For complete show notes, and to comment on the episode, see; The Marketing Spot Blog Recommended Event: Optimization Summit

Business-law attorney Danny Bronski discusses trademarks, copyright law and intellectual property. Dive into the murky waters of the legal side of marketing it this episode of Power to the Small Business. Host Jay Ehret speaks with Seattle attorney Danny Bronski. The discussion includes: What should you trademark? What is your obligation with a trademark? What protection does a trademark provide? Also What should you copyright? What are the differences between copyright and trademark? What are the legal costs involved. For complete show notes and links on The Marketing Spot Blog, see: The Legal Side of Marketing Check out Jay Ehret's Facebook Page: The Marketing Spot on Facebook Recommended Event: Small Biz Social Media Summit

Business-law attorney Danny Bronski discusses trademarks, copyright law and intellectual property. Dive into the murky waters of the legal side of marketing it this episode of Power to the Small Business. Host Jay Ehret speaks with Seattle attorney Danny Bronski. The discussion includes: What should you trademark? What is your obligation with a trademark? What protection does a trademark provide? Also What should you copyright? What are the differences between copyright and trademark? What are the legal costs involved. For complete show notes and links on The Marketing Spot Blog, see: The Legal Side of Marketing Check out Jay Ehret's Facebook Page: The Marketing Spot on Facebook Recommended Event: Small Biz Social Media Summit

SEO expert Glenn Gabe joins host Jay Ehret for a case study of Kati's Kupcakes in Moorestown NJ. How a local SEO project improved the bottom line. Business owner Kati Angelini also joins the panel. You can get a lot of advice and theory about local search engine optimization, but how about real proof? In this episode of Power to the Small Business we examine a real Local SEO project and how it impacted the bottom line. Glenn Gabe of G-Squared Interactive had a contest to help a local business with search engine optimization.  Kati Angelini of Kati's Kupcakes in Moorestown, NJ was the winner. For the past 3+ months Glenn and Kati have been working together to improve Kati's traffic from search engines. Take a listen to find out how they did and what Kati thinks of the results. Complete show notes and links are available on The Marketing Spot Blog: Local SEO Clinic: Improving Traffic, Improving Business Topics Discussed The Four Pillars of Search Engine Optimization The Basic Steps of Local Search Website Structure The Long Tail of Keywords SEO Technical Audits Website Analytics

SEO expert Glenn Gabe joins host Jay Ehret for a case study of Kati's Kupcakes in Moorestown NJ. How a local SEO project improved the bottom line. Business owner Kati Angelini also joins the panel. You can get a lot of advice and theory about local search engine optimization, but how about real proof? In this episode of Power to the Small Business we examine a real Local SEO project and how it impacted the bottom line. Glenn Gabe of G-Squared Interactive had a contest to help a local business with search engine optimization.  Kati Angelini of Kati's Kupcakes in Moorestown, NJ was the winner. For the past 3+ months Glenn and Kati have been working together to improve Kati's traffic from search engines. Take a listen to find out how they did and what Kati thinks of the results. Complete show notes and links are available on The Marketing Spot Blog: Local SEO Clinic: Improving Traffic, Improving Business Topics Discussed The Four Pillars of Search Engine Optimization The Basic Steps of Local Search Website Structure The Long Tail of Keywords SEO Technical Audits Website Analytics

4 Marketers discussing today's important marketing issues including integration, messaging in social media, leveraging your brand, and listening to customers. Guests:  Bill Schley – David ID  Denise Lee Yohn - Brand as Business  Harry Hoover - My Creative Team  Jay Ehret - The Marketing Spot (Podcast Host) For complete show notes, including quotes and links, see The Marketing Spot Blog