Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Marketing

Three marketers join host Jay Ehret to discuss what the lack of traditional marketing discipine has done to today's generation of marketers. Guests: Stephen Denny, Emanuel Brown and Mike Wagner. Topics Include: Why advertising and marketing is so bad How to test new ideas and products Why good ideas are not the best way to advertise How to build brand value over time The affect of social media on marketing discipline Bad marketing campaigns like Old Spice and Dodge Journey Guests:Stephen Denny of Denny Marketing and author of Killing Giants (April 2011)Emanuel Brown, Creative Technologist, Portland, OregonMike Wagner, CEO of White Rabbit GroupJay Ehret (host), Chief Officer of Awesomeness at The Marketing Spot Complete show notes and links can be found at: The Decline and Fall of Marketing Discipline

Brand-building clinic. Podcast host Jay Ehret delivers a mini-branding seminar. Learn what a brand is, how it works, and how to build a brand for your small business. Included is a brand-building checklist. Topics include: Definition of a brand How a brand gives customers choices Unique selling proposition Inside-out thinking Why you need a brand How you can build a brand for your business. Guest: Podcast host, Jay Ehret goes solo on this one. No guests. Get complete show notes, links and the Brand-Building checklist at the official podcast website of Power to the Small Business: Small Business Branding Clinic

Brand-building clinic. Podcast host Jay Ehret delivers a mini-branding seminar. Learn what a brand is, how it works, and how to build a brand for your small business. Included is a brand-building checklist. Topics include: Definition of a brand How a brand gives customers choices Unique selling proposition Inside-out thinking Why you need a brand How you can build a brand for your business. Guest: Podcast host, Jay Ehret goes solo on this one. No guests. Get complete show notes, links and the Brand-Building checklist at the official podcast website of Power to the Small Business: Small Business Branding Clinic

Facebook business page optimization. Host Jay Ehret talks with technology consultant Thomas Umstattd about Facebook best practices and how to optimize your Facebook business page for marketing efectiveness. Topics include: Having a personality on your Facebook page Facebook page optimization Best practices of starting a Facebook page for your business B2B marketing through social media Moderating the online conversation Guest: Thomas Umstattd, Technology Consultant Complete show notes and links can be found at the official Power to the Small Business podcast website: Getting Your Business in the Facebook Game

Facebook business page optimization. Host Jay Ehret talks with technology consultant Thomas Umstattd about Facebook best practices and how to optimize your Facebook business page for marketing efectiveness. Topics include: Having a personality on your Facebook page Facebook page optimization Best practices of starting a Facebook page for your business B2B marketing through social media Moderating the online conversation Guest: Thomas Umstattd, Technology Consultant Complete show notes and links can be found at the official Power to the Small Business podcast website: Getting Your Business in the Facebook Game

Customer experience expert and best-selling author Shep Hyken joins host Jay Ehret to discuss building amazing customer experiences through what Hyken calls "The Cult of Amazement." Topics Include: The 5 Phases of the Customer Customer Loyalty Creating "Moments of Magic" Being better-than-average The advantage of small business access Employee engagement Guest: Shep Hyken, Customer Experience Expert Complete show notes and links can be found at the official Power to the Small Business podcast website: Shep Hyken & The Cult of Customer Amazement

Customer experience expert and best-selling author Shep Hyken joins host Jay Ehret to discuss building amazing customer experiences through what Hyken calls "The Cult of Amazement." Topics Include: The 5 Phases of the Customer Customer Loyalty Creating "Moments of Magic" Being better-than-average The advantage of small business access Employee engagement Guest: Shep Hyken, Customer Experience Expert Complete show notes and links can be found at the official Power to the Small Business podcast website: Shep Hyken & The Cult of Customer Amazement

Marketers talking shop and debating hot marketing topics. Marketers Shashi Bellamkonda of Network Solutions, Scott Ellis, Erica Campbell of ForRent.com and host Jay Ehret of The Marketing Spot. Topics Include: Using office as a networking tool Organizing your online content Social media contests and consumer loyalty The current online coupon and discount craze Marketers Roundtable Guests: Shashi Bellamkonda, Social Media Swami at Network Solutions in Washington D.C.Scott Ellis, translating technology in Dallas, TexasErica Campbell, Senior Manager of New Media Marketing at ForRent.com in Norfolk, VirginiaJay Ehret, Chief Officer of Awesomeness at The Marketing Spot in Waco, Texas Complete show notes, quotes and links can be found at: Power to the Small Business 

Marketers talking shop and debating hot marketing topics. Marketers Shashi Bellamkonda of Network Solutions, Scott Ellis, Erica Campbell of ForRent.com and host Jay Ehret of The Marketing Spot. Topics Include: Using office as a networking tool Organizing your online content Social media contests and consumer loyalty The current online coupon and discount craze Marketers Roundtable Guests: Shashi Bellamkonda, Social Media Swami at Network Solutions in Washington D.C.Scott Ellis, translating technology in Dallas, TexasErica Campbell, Senior Manager of New Media Marketing at ForRent.com in Norfolk, VirginiaJay Ehret, Chief Officer of Awesomeness at The Marketing Spot in Waco, Texas Complete show notes, quotes and links can be found at: Power to the Small Business 

Christopher Penn of Blue Sky Factory talks email marketing with host Jay Ehret. Penn shares tips and best practices for harnessing the power of email marketing. Topics discussed: Where email fits in the marketing mix How to avoid spam problems Free email tools Email best practices Get extended show notes and links here: Email Marketing Featuring Christopher S Penn Host: Jay EhretGuest: Christopher S Penn  For special VIP registration at Optimization Summit, click the image below.

Christopher Penn of Blue Sky Factory talks email marketing with host Jay Ehret. Penn shares tips and best practices for harnessing the power of email marketing. Topics discussed: Where email fits in the marketing mix How to avoid spam problems Free email tools Email best practices Get extended show notes and links here: Email Marketing Featuring Christopher S Penn Host: Jay EhretGuest: Christopher S Penn  For special VIP registration at Optimization Summit, click the image below.

Jay Ehret and Eric Brown discuss the keys to changing your brand into something that achieves differentiation. A preview of their Transformation Branding presentation at Optimization Summit. The Keys to Transformational Branding Reframing your business into a different class (second-order change). Analysis and alignment of key business function. Elimination of functions that don't contribute. Changing the rules. Discarding the old rules and creating some new ones. Conquering the fear of becoming a business that’s different. Get extended show notes and links here: The Keys to Transformational Branding Host: Jay Ehret of The Marketing SpotGuest: Eric Brown of The Urbane Way Transform your business. Register for:

Jay Ehret and Eric Brown discuss the keys to changing your brand into something that achieves differentiation. A preview of their Transformation Branding presentation at Optimization Summit. The Keys to Transformational Branding Reframing your business into a different class (second-order change). Analysis and alignment of key business function. Elimination of functions that don't contribute. Changing the rules. Discarding the old rules and creating some new ones. Conquering the fear of becoming a business that’s different. Get extended show notes and links here: The Keys to Transformational Branding Host: Jay Ehret of The Marketing SpotGuest: Eric Brown of The Urbane Way Transform your business. Register for:

Author and business instructor Stephen Woessner talks about using social media marketing to increase conversion sales rates of online products with host Jay Ehret Real results from social media marketing are difficult to quantify. Can you actually generate sales through social media marketing? There's one man who believes he can, and for good reason: he's done it. Through research, practical application, and trial and error, he's come up with a formula of sorts. Meet Stephen Woessner of the University of Wisconsin La Crosse and author of the soon to be published book: Increase Online Sales Through Viral Social Marketing. Woessner joins host Jay Ehret on Power to the Small Business to discuss: The social networks you need to join How often you should post The correct ratio of posts that pitch your products How long does it take What kind of results you might expect Complete show notes and links for the episode can be found here: The Social Media Marketing Formula

Author and business instructor Stephen Woessner talks about using social media marketing to increase conversion sales rates of online products with host Jay Ehret Real results from social media marketing are difficult to quantify. Can you actually generate sales through social media marketing? There's one man who believes he can, and for good reason: he's done it. Through research, practical application, and trial and error, he's come up with a formula of sorts. Meet Stephen Woessner of the University of Wisconsin La Crosse and author of the soon to be published book: Increase Online Sales Through Viral Social Marketing. Woessner joins host Jay Ehret on Power to the Small Business to discuss: The social networks you need to join How often you should post The correct ratio of posts that pitch your products How long does it take What kind of results you might expect Complete show notes and links for the episode can be found here: The Social Media Marketing Formula