Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Marketing

Search Engine Marketing is out topic on this episode of Power to the Small Business. John Gagnon of Bing Ads discusses both Bing Ads and dispenses search engine marketing advice, then Joe Kerschbaum of 3Q Digital compares Bing Ads to Google Adwords with some surprising results. TOPICS DISCUSSED: Bing Ads Google AdWords How to Approach Search Engine Marketing Tips for success on Bing Ads Landing Pages Get complete show notes and links from the podcast site: Two Sides of Search Engine Marketing

Search Engine Marketing is out topic on this episode of Power to the Small Business. John Gagnon of Bing Ads discusses both Bing Ads and dispenses search engine marketing advice, then Joe Kerschbaum of 3Q Digital compares Bing Ads to Google Adwords with some surprising results. TOPICS DISCUSSED: Bing Ads Google AdWords How to Approach Search Engine Marketing Tips for success on Bing Ads Landing Pages Get complete show notes and links from the podcast site: Two Sides of Search Engine Marketing

Word of mouth marketing is about passion, but not just the customer's. First, businesses must love their customers. Say what? John Moore and Geno Church from Brains on Fire, co-authors of The Passion Conversation, join host Jay Ehret to discuss the two-way conversation between businesses and customers and how the results can inspire passionate word of mouth. TOPICS DISCUSSED Word of Mouth Marketing The relationships between customers and businesses Being a talkable brand Inspiring customers to start conversations Can any business do this? For complete show notes and links, see the podcast site: Inspiring Word of Mouth Through Passionate Conversations

Word of mouth marketing is about passion, but not just the customer's. First, businesses must love their customers. Say what? John Moore and Geno Church from Brains on Fire, co-authors of The Passion Conversation, join host Jay Ehret to discuss the two-way conversation between businesses and customers and how the results can inspire passionate word of mouth. TOPICS DISCUSSED Word of Mouth Marketing The relationships between customers and businesses Being a talkable brand Inspiring customers to start conversations Can any business do this? For complete show notes and links, see the podcast site: Inspiring Word of Mouth Through Passionate Conversations

Roger Dooley, author of Brainfluence, joins Jay Ehret to discuss neuromarketing and marketing tactics that just don't make sense. Get ready for some of your most cherished beliefs to be challenged. Trust your gut and market by shooting from the hip? Hold on there, cowboy! Topics Discussed Neuromarketing Consumer behavior Decoy products Paradox of choice Elevator pricing and anchor pricing Emotional vs. rational marketing For complete show notes and links, see: Counterintuitive Marketing: When not to trust your gut.

Roger Dooley, author of Brainfluence, joins Jay Ehret to discuss neuromarketing and marketing tactics that just don't make sense. Get ready for some of your most cherished beliefs to be challenged. Trust your gut and market by shooting from the hip? Hold on there, cowboy! Topics Discussed Neuromarketing Consumer behavior Decoy products Paradox of choice Elevator pricing and anchor pricing Emotional vs. rational marketing For complete show notes and links, see: Counterintuitive Marketing: When not to trust your gut.

Would you like to know the three most important steps to improving your business? Sorry, but you won't find them in this episode. What you will do, however, is start to examine your beliefs, and the desires and beliefs of your customers. Perhaps you will begin to adopt a new way of thinking that will lead you to develop your own A-B-C's of how to be a better business. In this episode of Power to the Small Business, Tom Asacker, author of The Business of Belief, joins host Jay Ehret to discuss what drives your customers' actions. But also, and maybe more importantly, your own actions and how they are guided by your belief in your business. Guest: Tom Asacker, author of The Business of BeliefHost: Jay Ehret, Dean of Marketing Know-How at TheMarketingSpot.com Topics Discussed What drives customer actions? How do you know what your customer really wants? Should you try to be a leader in your industry? Why aren't you the business you think you could be? For complete links, see the podcast website: Belief in Your Business

Would you like to know the three most important steps to improving your business? Sorry, but you won't find them in this episode. What you will do, however, is start to examine your beliefs, and the desires and beliefs of your customers. Perhaps you will begin to adopt a new way of thinking that will lead you to develop your own A-B-C's of how to be a better business. In this episode of Power to the Small Business, Tom Asacker, author of The Business of Belief, joins host Jay Ehret to discuss what drives your customers' actions. But also, and maybe more importantly, your own actions and how they are guided by your belief in your business. Guest: Tom Asacker, author of The Business of BeliefHost: Jay Ehret, Dean of Marketing Know-How at TheMarketingSpot.com Topics Discussed What drives customer actions? How do you know what your customer really wants? Should you try to be a leader in your industry? Why aren't you the business you think you could be? For complete links, see the podcast website: Belief in Your Business

Your customer is receiving the best-of-the-world customer experiences and they are judging you against those experiences. Your competition is not just your competition. It's time to exceptionalize your customer's experience. Lior Arussy, President of the Strativity Group joins host Jay Ehret to discuss how you can turn your customer experience into a loyalty-building asset. Guest: Lior Arussy, President of Strativity Group Host: Jay Ehret of TheMarketingSpot.com Topics Discussed: Customer Loyalty Customer Expectations vs. Your Beliefs Exceptionalizing Customer Experiences Customers Paying You Back Your Real Competition

Your customer is receiving the best-of-the-world customer experiences and they are judging you against those experiences. Your competition is not just your competition. It's time to exceptionalize your customer's experience. Lior Arussy, President of the Strativity Group joins host Jay Ehret to discuss how you can turn your customer experience into a loyalty-building asset. Guest: Lior Arussy, President of Strativity Group Host: Jay Ehret of TheMarketingSpot.com Topics Discussed: Customer Loyalty Customer Expectations vs. Your Beliefs Exceptionalizing Customer Experiences Customers Paying You Back Your Real Competition

There's marketing prudence, and then there's marketing foolishness. In this episode of Power to the Small Business, Spike Jones of WCG joins host Jay Ehret to discuss how business get caught up in the wrong marketing. It's a fun, post-holiday look at what not-to-do. Spike Jones is Group Director, Engagement at WCG in Austin, Texas and is author of Brains on Fire. Guest: Spike Jones of WCGHost: Jay Ehret of TheMarketingSpot.com Topics Discussed: Crowd-sourcing misteps Hijacked Hashtags Great Content is Great Advertising Looking for the Next Big Thing Relying only on Free Tools Not having a website.

There's marketing prudence, and then there's marketing foolishness. In this episode of Power to the Small Business, Spike Jones of WCG joins host Jay Ehret to discuss how business get caught up in the wrong marketing. It's a fun, post-holiday look at what not-to-do. Spike Jones is Group Director, Engagement at WCG in Austin, Texas and is author of Brains on Fire. Guest: Spike Jones of WCGHost: Jay Ehret of TheMarketingSpot.com Topics Discussed: Crowd-sourcing misteps Hijacked Hashtags Great Content is Great Advertising Looking for the Next Big Thing Relying only on Free Tools Not having a website.

Brand Advocacy and Word-of-Mouth Marketing Author and Social Media Marketing CEO Rob Fugetta joins host Jay Ehret to talk about your most powerful word-of-mouth marketing weapon: your brand advocates. In this episode you will learn a simple way build a natural and effective word-of-mouth marketing plan. Fugetta is CEO and founder of Zuberance and is author Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force. Guest: Rob Fugetta of ZuberanceHost: Jay Ehret of TheMarketingSpot.com Topics Discussed: How to identify your brand advocates. The ultimate question for customer loyalty. How to use the advocate marketing playbook. How to get advocates to recommend and share.

Brand Advocacy and Word-of-Mouth Marketing Author and Social Media Marketing CEO Rob Fugetta joins host Jay Ehret to talk about your most powerful word-of-mouth marketing weapon: your brand advocates. In this episode you will learn a simple way build a natural and effective word-of-mouth marketing plan. Fugetta is CEO and founder of Zuberance and is author Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force. Guest: Rob Fugetta of ZuberanceHost: Jay Ehret of TheMarketingSpot.com Topics Discussed: How to identify your brand advocates. The ultimate question for customer loyalty. How to use the advocate marketing playbook. How to get advocates to recommend and share.

Business book expert Todd Sattersten joins host Jay Ehret to discuss the trends that are shaping the future of business books. Sattersten also gives his business book recommendations for entrepreneurs and shares how to find a good business book to read. Guest: Todd Sattersten of Biz Book LabHost: Jay Ehret of The Marketing Spot  Topics Discussed: The Business Book e-book Trend The Length of Business Books The Role of the Retail Store The Definition of a Book Top Business Books for Entrepreneurs How to Choose a Good Business Book Complete show notes and links can be found at the podcast website: What's going on with the future of business books?