Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Marketing

Jason Falls of Social Media Explorer joins Jay to discuss the news that Facebook is ratcheting back the exposure of content posts from brand pages. Now, as few as 1-2% of your fans will actually see your posts organically. Jason Falls and Jay Ehret discuss:- Is this the end of small businesses using Facebook?- How will brands, both big and small react to this move?- It will not be important to be great at content marketing- Businesses who are proficient in PPC (pay per click) advertsing will have the advantages.- Was there every really such a thing as marketing 2.0?- Advice on how use Facebook now that pay-for-play is required. Get complete show notes and links at the blog website: http://themarketingspot.com/2014/03/small-business-ditch-facebook.html

This episode is about better brand communication. Do you feel like customers have a difficult time "getting it" about your business? Then you may have an explanation problem. Lee Lefever is the voice behind all the Common Craft videos that changed how we explain things on the internet. His videos have had more than 50 million views. Lee is also the author of The Art of Explanation and he joins host Jay Ehret to discuss how to craft a better explanation for your business. Topics Discussed: What a good explanation is. What you should be communicating about your business. The curse of knowledge and how it hinders your brand. The formula for a good explanation. Is creativity necessary? How Common Craft got started. Are those Lee's hands in the videos? Get complete show notes on The Marketing Spot blog at: http://themarketingspot.com/2014/03/how-to-explain-your-business.html **Please review and rate this podcast in iTunes**https://itunes.apple.com/us/podcast/power-to-small-business-branding/id272405020?mt=2

This episode is about better brand communication. Do you feel like customers have a difficult time "getting it" about your business? Then you may have an explanation problem. Lee Lefever is the voice behind all the Common Craft videos that changed how we explain things on the internet. His videos have had more than 50 million views. Lee is also the author of The Art of Explanation and he joins host Jay Ehret to discuss how to craft a better explanation for your business. Topics Discussed: What a good explanation is. What you should be communicating about your business. The curse of knowledge and how it hinders your brand. The formula for a good explanation. Is creativity necessary? How Common Craft got started. Are those Lee's hands in the videos? Get complete show notes on The Marketing Spot blog at: http://themarketingspot.com/2014/03/how-to-explain-your-business.html **Please review and rate this podcast in iTunes**https://itunes.apple.com/us/podcast/power-to-small-business-branding/id272405020?mt=2

Jay Ehret, Dean of Marketing Know-How at The Marketing Spot.com answers the most common marketing questions and gives advice and tips to small businesses on how to handle these marketing issues. Questions answered are:   - How do I get my name out there with impact? - What local marketing tactics am I neglecting? - How do I know my tagline is good? Jay also previews how to get a discount on his new virtual workshop: Create a Custom Marketing Plan to Transform Your Business Use discount code 97 to get the entire workshop for only $97 atTheMarketingspot.com/plan

Jay Ehret, Dean of Marketing Know-How at The Marketing Spot.com answers the most common marketing questions and gives advice and tips to small businesses on how to handle these marketing issues. Questions answered are:   - How do I get my name out there with impact? - What local marketing tactics am I neglecting? - How do I know my tagline is good? Jay also previews how to get a discount on his new virtual workshop: Create a Custom Marketing Plan to Transform Your Business Use discount code 97 to get the entire workshop for only $97 atTheMarketingspot.com/plan

In this episode, how to used LinkedIn to market your business, network and directly go after business. Josh Turner, founder of LinkedSelling.com and LinkedUniversity.com joins host Jay Ehret to discuss beginning, intermediate, and advanced LinkedIn marketing tactics. Also in this episode:- How effective is social media marketing?- New online workshop announced: How to Create a Custom Marketing Plan to Transform Your Business.Get more details on the workshop at TheMarketingSpot.com/plan See the show notes and links at themarketingspot.com/linkedin-marketing-solutions.html

In this episode, how to used LinkedIn to market your business, network and directly go after business. Josh Turner, founder of LinkedSelling.com and LinkedUniversity.com joins host Jay Ehret to discuss beginning, intermediate, and advanced LinkedIn marketing tactics. Also in this episode:- How effective is social media marketing?- New online workshop announced: How to Create a Custom Marketing Plan to Transform Your Business.Get more details on the workshop at TheMarketingSpot.com/plan See the show notes and links at themarketingspot.com/linkedin-marketing-solutions.html

Responsive web design is the hot new trend in websites. In this episode of Power to the Small Business, web developer Cory Webb joins us to discuss the pros and cons of using responsive design for your site, or whether you should create a mobile site, or maybe nothing at all. And if you decide to go that route, how to hire a responsive web developer. We also discuss content management systems and compare the three major CMS's: WordPress, Joomla, and Drupal. Your content is being accessed by a wide array of devices from desktop PCs, to laptops, tablets, and smartphones. Responsive web design is being heralded as the solution that takes all your content from one website and makes it accessible to every device. But you may choose to create a mobile website instead, or maybe just stay where you are. We will help you decide in this episode. Get complete show notes and a responsive web design cheat sheet at PowerToTheSmallBusiness.com TOPICS DISCUSSED: Responsive web design pros & cons The difference between mobile websites and responsive design Tips to hiring a responsive design web developer Content management systems WordPress, Joomla, and Drupal

Responsive web design is the hot new trend in websites. In this episode of Power to the Small Business, web developer Cory Webb joins us to discuss the pros and cons of using responsive design for your site, or whether you should create a mobile site, or maybe nothing at all. And if you decide to go that route, how to hire a responsive web developer. We also discuss content management systems and compare the three major CMS's: WordPress, Joomla, and Drupal. Your content is being accessed by a wide array of devices from desktop PCs, to laptops, tablets, and smartphones. Responsive web design is being heralded as the solution that takes all your content from one website and makes it accessible to every device. But you may choose to create a mobile website instead, or maybe just stay where you are. We will help you decide in this episode. Get complete show notes and a responsive web design cheat sheet at PowerToTheSmallBusiness.com TOPICS DISCUSSED: Responsive web design pros & cons The difference between mobile websites and responsive design Tips to hiring a responsive design web developer Content management systems WordPress, Joomla, and Drupal

According to Denise Lee Yohn, there are seven principles, seven things, that a selective group of businesses do to make themselves a great brand. She lays out those seven principles in her new book: What Great Brands Do. Denise joins Jay Ehret to talk about her new book and those seven principles. They also discuss if it's possible for an existing business to shift gears and become a great brand. TOPICS DISCUSSED: Brand influence in business strategy What is a brand? The role of marketing and advertising in shaping brand perception How to operationalize a brand. For complete show notes and links see the podcast website: What Great Brands Do

According to Denise Lee Yohn, there are seven principles, seven things, that a selective group of businesses do to make themselves a great brand. She lays out those seven principles in her new book: What Great Brands Do. Denise joins Jay Ehret to talk about her new book and those seven principles. They also discuss if it's possible for an existing business to shift gears and become a great brand. TOPICS DISCUSSED: Brand influence in business strategy What is a brand? The role of marketing and advertising in shaping brand perception How to operationalize a brand. For complete show notes and links see the podcast website: What Great Brands Do

Flinging ads at a problem does not a marketer make, not in today's business world. That's the opinion of Gareth Kay as he joins host Jay Ehret for a discussion on radical marketing. What is radical marketing? What should be the role of a marketer, CMO, and marketing agencies going forward? TOPICS DISCUSSED: A Radical Approach to Marketing The Role of Marketers Today Hacking and Doing Things Differently The Unimportance of Brands The Ineffectiveness of Advertising See complete show notes and links on the website:www.PowerToTheSmallBusiness.com

Flinging ads at a problem does not a marketer make, not in today's business world. That's the opinion of Gareth Kay as he joins host Jay Ehret for a discussion on radical marketing. What is radical marketing? What should be the role of a marketer, CMO, and marketing agencies going forward? TOPICS DISCUSSED: A Radical Approach to Marketing The Role of Marketers Today Hacking and Doing Things Differently The Unimportance of Brands The Ineffectiveness of Advertising See complete show notes and links on the website:www.PowerToTheSmallBusiness.com

Brian Clark of GMD Studios mixes philosophy with experience design to create and amplify customer stories. The result is a powerful form of word of mouth that gives potential customers a vicarious taste of your business. Clark joins host Jay Ehret to discuss the application of phenomenology is experience design to enhance brand meaning. TOPICS DISCUSSED: Phenomenology Experience Design Storytelling Making Meaning Get complete shownotes on the podcast website:Create Customer Stories by Creating Phenomenal Experiences

Brian Clark of GMD Studios mixes philosophy with experience design to create and amplify customer stories. The result is a powerful form of word of mouth that gives potential customers a vicarious taste of your business. Clark joins host Jay Ehret to discuss the application of phenomenology is experience design to enhance brand meaning. TOPICS DISCUSSED: Phenomenology Experience Design Storytelling Making Meaning Get complete shownotes on the podcast website:Create Customer Stories by Creating Phenomenal Experiences