Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Marketing

Business book expert Todd Sattersten joins host Jay Ehret to discuss the trends that are shaping the future of business books. Sattersten also gives his business book recommendations for entrepreneurs and shares how to find a good business book to read. Guest: Todd Sattersten of Biz Book LabHost: Jay Ehret of The Marketing Spot  Topics Discussed: The Business Book e-book Trend The Length of Business Books The Role of the Retail Store The Definition of a Book Top Business Books for Entrepreneurs How to Choose a Good Business Book Complete show notes and links can be found at the podcast website: What's going on with the future of business books?

Local search expert Mike Ramsey joins host Jay Ehret to discuss the shift in the top local search ranking factors. Local SEO continues to evolve and this years rankings have shifted significantly in some areas. Mike Ramsey of Nifty Marketing reviews this year's survey of top local search factors and then gives the results of his own study. Guest: Mike Ramsey of Nifty MarketingHost: Jay Ehret of TheMarketingSpot.com Topics Discussed: The different types of search engine results The top five local search ranking factors Mike Ramsey's study of the correlation and causation of local search factors Google Places pages Inbound links Online citations\ Complete show notes and links can be found at the official websie of the Power to the Small Business website: Local Search Ranking Factors

Local search expert Mike Ramsey joins host Jay Ehret to discuss the shift in the top local search ranking factors. Local SEO continues to evolve and this years rankings have shifted significantly in some areas. Mike Ramsey of Nifty Marketing reviews this year's survey of top local search factors and then gives the results of his own study. Guest: Mike Ramsey of Nifty MarketingHost: Jay Ehret of TheMarketingSpot.com Topics Discussed: The different types of search engine results The top five local search ranking factors Mike Ramsey's study of the correlation and causation of local search factors Google Places pages Inbound links Online citations\ Complete show notes and links can be found at the official websie of the Power to the Small Business website: Local Search Ranking Factors

Conversion Scientist Brian Massey joins Jay Ehret to talk website conversion. How to convert website visitors into customers. He discusses conversion strategy for the five major patterns of business websites. Guest: Brian Massey, The Conversion Scientist Host: Jay Ehret, TheMarketingSpot.com  Topics Discussed: What is conversion? The key to a website conversion strategy. The five major patterns of business websites. Conversion strategies for the five patterns. Complete show notes and links can be found at the official website of the Power to the Small Business website: Website Conversion Science

Conversion Scientist Brian Massey joins Jay Ehret to talk website conversion. How to convert website visitors into customers. He discusses conversion strategy for the five major patterns of business websites. Guest: Brian Massey, The Conversion Scientist Host: Jay Ehret, TheMarketingSpot.com  Topics Discussed: What is conversion? The key to a website conversion strategy. The five major patterns of business websites. Conversion strategies for the five patterns. Complete show notes and links can be found at the official website of the Power to the Small Business website: Website Conversion Science

Author and advertising expert Luke Sullivan joins host Jay Ehret to discuss the role of creativity in advertising, and how to create great advertising. Sullivan also answers the burning question: What is great advertising? Guest: Luke Sullivan, author of Hey Whipple, Squeeze ThisHost: Jay Ehret of TheMarketingSpot.com Topics Discussed: What is great advertising? The advertising creative process The importance of creativity in advertising Rules for creating great advertising Complete show notes and links can be found at the official website of the Power to the Small Business podcast:How to Create Great Advertising 

Author and advertising expert Luke Sullivan joins host Jay Ehret to discuss the role of creativity in advertising, and how to create great advertising. Sullivan also answers the burning question: What is great advertising? Guest: Luke Sullivan, author of Hey Whipple, Squeeze ThisHost: Jay Ehret of TheMarketingSpot.com Topics Discussed: What is great advertising? The advertising creative process The importance of creativity in advertising Rules for creating great advertising Complete show notes and links can be found at the official website of the Power to the Small Business podcast:How to Create Great Advertising 

Social media and branding lessons learned from 140 Characters Conference in NYC, organized by Jeff Pulver. Host: Jay Ehret of TheMarketingSpot.com Topics Discussed: Being trapped in the now by social media. Allowing for differentiation between businesses. Using "Hybrid Higor" to create a "Corridor of Opportunity." Using social media to network instead of marketing. Premium webinar: How to create, write and leverage a blog. Complete show notes and links: Hybrid Vigor and the Corridor of Opportunity   

Social media and branding lessons learned from 140 Characters Conference in NYC, organized by Jeff Pulver. Host: Jay Ehret of TheMarketingSpot.com Topics Discussed: Being trapped in the now by social media. Allowing for differentiation between businesses. Using "Hybrid Higor" to create a "Corridor of Opportunity." Using social media to network instead of marketing. Premium webinar: How to create, write and leverage a blog. Complete show notes and links: Hybrid Vigor and the Corridor of Opportunity   

What should you definitely do and what should you avoid when marketing your business? In this episode of Power to the Small Business I analyze five marketing traps and five marketing treasures for the small business.  Marketing Traps: Discounting Facebook Business Pages Letting a media sales rep handle your marketing. A good idea. An industry specialist Marketing Treasures Google Local Listings Reading marketing books. A tagline or hook. Google Analytics / Webmaster Tools A meaningful brand identity Show Links Complete show notes can be found at: Marketing Traps and Treasures Blogging Webinar: How to Create and Write a Blog  Discount Promo Code: Power40

What should you definitely do and what should you avoid when marketing your business? In this episode of Power to the Small Business I analyze five marketing traps and five marketing treasures for the small business.  Marketing Traps: Discounting Facebook Business Pages Letting a media sales rep handle your marketing. A good idea. An industry specialist Marketing Treasures Google Local Listings Reading marketing books. A tagline or hook. Google Analytics / Webmaster Tools A meaningful brand identity Show Links Complete show notes can be found at: Marketing Traps and Treasures Blogging Webinar: How to Create and Write a Blog  Discount Promo Code: Power40

Author and social theorist John Gerzema joins host Jay Ehret to talk about local business share of local spend. The time is right for local businesses to gain a larger market share. Consumers are losing trust in larger institutions. They want to spend more money with locally owned businesses, but the business must still earn it. Guest: John Gerzema, co-author of the book: Spend Shift.Host: Jay Ehret of TheMarketingSpot.com  Topics Discussed: The virtuous circle between local businesses and the community Why consumers may be willing to pay a premium to local businesses The three keys to earning local business spend shift Complete notes and links: Local Business Market Share

Author and social theorist John Gerzema joins host Jay Ehret to talk about local business share of local spend. The time is right for local businesses to gain a larger market share. Consumers are losing trust in larger institutions. They want to spend more money with locally owned businesses, but the business must still earn it. Guest: John Gerzema, co-author of the book: Spend Shift.Host: Jay Ehret of TheMarketingSpot.com  Topics Discussed: The virtuous circle between local businesses and the community Why consumers may be willing to pay a premium to local businesses The three keys to earning local business spend shift Complete notes and links: Local Business Market Share

The WordPress for Websites episode. WordPress trainer Bob Dunn joins Jay Ehret to discuss control and content management for small business websites. How much time do you spend managing the content of your website. A typical small business owner either spends too much time or not enough time. That's because managing a website is not easy. But that has changed in the past couple of years with WordPress, the free, open-source software that is a user-friendly content management system. WordPress allows any entrepreneur to take control of their website content. In this episode of Power to the Small Business, WordPress coach and trainer Bob Dunn joins host Jay Ehret to discuss how any small business can use WordPress to manage and control their website, while saving time and money. Guest: Bob Dunn - WordPress Trainer and Coach at BobWp.comHost: Jay Ehret - Small Business Marketing Specialist at The Marketing Spot Topics Discussed: What is a content management system? Can anyone put up their own website? Why should WordPress be the choice? How much should it cost? What are the basics of getting a website up? Should you use premium themes or not? What plugins should you use? Complete Show Notes and Links: WordPress for Small Business Websites

The WordPress for Websites episode. WordPress trainer Bob Dunn joins Jay Ehret to discuss control and content management for small business websites. How much time do you spend managing the content of your website. A typical small business owner either spends too much time or not enough time. That's because managing a website is not easy. But that has changed in the past couple of years with WordPress, the free, open-source software that is a user-friendly content management system. WordPress allows any entrepreneur to take control of their website content. In this episode of Power to the Small Business, WordPress coach and trainer Bob Dunn joins host Jay Ehret to discuss how any small business can use WordPress to manage and control their website, while saving time and money. Guest: Bob Dunn - WordPress Trainer and Coach at BobWp.comHost: Jay Ehret - Small Business Marketing Specialist at The Marketing Spot Topics Discussed: What is a content management system? Can anyone put up their own website? Why should WordPress be the choice? How much should it cost? What are the basics of getting a website up? Should you use premium themes or not? What plugins should you use? Complete Show Notes and Links: WordPress for Small Business Websites