Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Marketing

4 Marketers discussing today's important marketing issues including integration, messaging in social media, leveraging your brand, and listening to customers. Guests:  Bill Schley – David ID  Denise Lee Yohn - Brand as Business  Harry Hoover - My Creative Team  Jay Ehret - The Marketing Spot (Podcast Host) For complete show notes, including quotes and links, see The Marketing Spot Blog

Conversation with best-selling author, Marty Neumeier on branding and differentiation. Neumeier is the author of three books: The Brand Gap, Zag, and The Designful Company. In this episode of Power to the Small Business we discuss how to find that radical differentiation within your business that gives customers a gut feeling about you. When you can do that, you have filled in your brand gap. Link to Show Notes: http://budurl.com/khbu Guest: Marty Neumeier - Director of Transformation at Liquid Agency Host: Jay Ehret - Chief Officer of Awesomeness at The Marketing Spot

Conversation with best-selling author, Marty Neumeier on branding and differentiation. Neumeier is the author of three books: The Brand Gap, Zag, and The Designful Company. In this episode of Power to the Small Business we discuss how to find that radical differentiation within your business that gives customers a gut feeling about you. When you can do that, you have filled in your brand gap. Link to Show Notes: http://budurl.com/khbu Guest: Marty Neumeier - Director of Transformation at Liquid Agency Host: Jay Ehret - Chief Officer of Awesomeness at The Marketing Spot

Gary Schwartz of Impact Mobile joins host Jay Ehret to discuss how local, small businesses can get started with mobile marketing using a "crawl strategy." Learn how to use short codes and a simple SMS (text messaging) campaign to engage the mobile consumer and build an interactive relationship with customers. You will also get information on mobile commerce and how to merge mobile marketing and traditional advertising. Plus get information on Mobile University 101, an affordable one-day event in Chicago on April 28th. Complete show notes and links can be found on Jay Ehret's The Marketing Spot Blog: http://budurl.com/b8y3

Gary Schwartz of Impact Mobile joins host Jay Ehret to discuss how local, small businesses can get started with mobile marketing using a "crawl strategy." Learn how to use short codes and a simple SMS (text messaging) campaign to engage the mobile consumer and build an interactive relationship with customers. You will also get information on mobile commerce and how to merge mobile marketing and traditional advertising. Plus get information on Mobile University 101, an affordable one-day event in Chicago on April 28th. Complete show notes and links can be found on Jay Ehret's The Marketing Spot Blog: http://budurl.com/b8y3

Local search expert Mike Ramsey of Nifty Marketing joins host Jay Ehret to discuss how local businesses get found on search engines and what the business can do to influence their position in the Google local "7-Pack." The discussion brings a few surprises and questions. 1. Are Google search engine results no longer unbiased? 2. How does Google determine which businesses get into the 7-pack? 3. What's the role of websites and blogs in local search results? For complete show notes and links on The Marketing Spot Blog: http://budurl.com/pv38 Jay Ehret's website is: http://www.TheMarketingSpot.com Mike Ramsey's website is: http://www.NiftyMarketing.com

Local search expert Mike Ramsey of Nifty Marketing joins host Jay Ehret to discuss how local businesses get found on search engines and what the business can do to influence their position in the Google local "7-Pack." The discussion brings a few surprises and questions. 1. Are Google search engine results no longer unbiased? 2. How does Google determine which businesses get into the 7-pack? 3. What's the role of websites and blogs in local search results? For complete show notes and links on The Marketing Spot Blog: http://budurl.com/pv38 Jay Ehret's website is: http://www.TheMarketingSpot.com Mike Ramsey's website is: http://www.NiftyMarketing.com

Power to the Small Business: The Internet Show About Small Business Marketing Topics: Google Buzz, Trending Topics, Trust Deficits, The Most-Normal-People Rule Guests: Jason Falls - Social Media ExplorerGeno Church - Brains on FireMark Roberge - Hubspot Host: Jay Ehret - The Marketing Spot Four marketers sit down at the Marketers Roundtable and discuss current marketing issues and how they apply to small business. Get complete show notes, including quotes and links, here: http://budurl.com/MRT4Pod

Power to the Small Business: The Internet Show About Small Business Marketing Topics: Google Buzz, Trending Topics, Trust Deficits, The Most-Normal-People Rule Guests: Jason Falls - Social Media ExplorerGeno Church - Brains on FireMark Roberge - Hubspot Host: Jay Ehret - The Marketing Spot Four marketers sit down at the Marketers Roundtable and discuss current marketing issues and how they apply to small business. Get complete show notes, including quotes and links, here: http://budurl.com/MRT4Pod

Guests John Moore and Paul Williams and host Jay Ehret tackle the nonsense surrounding word of mouth, social media and creating conversations about your business. Creating word of mouth doesn't just happen online through social media, it also happens offline. In fact, more often than online. In this episode of Power to the Small Business we discuss what word of mouth really is, the purpose of word of mouth, the role of social media, and how to create conversation about your business that leads to transactions. Get complete show notes on The Marketing Spot Blog: http://budurl.com/DeBunk Power to the Small Business is hosted by Jay Ehret. http://www.TheMarketingSpot.com http://www.TheMarketingSpotBlog.com

Guests John Moore and Paul Williams and host Jay Ehret tackle the nonsense surrounding word of mouth, social media and creating conversations about your business. Creating word of mouth doesn't just happen online through social media, it also happens offline. In fact, more often than online. In this episode of Power to the Small Business we discuss what word of mouth really is, the purpose of word of mouth, the role of social media, and how to create conversation about your business that leads to transactions. Get complete show notes on The Marketing Spot Blog: http://budurl.com/DeBunk Power to the Small Business is hosted by Jay Ehret. http://www.TheMarketingSpot.com http://www.TheMarketingSpotBlog.com

The Best Podcast Episodes of 2009 2010 is the Year of Awesomeness, let's not forget what we learned in 2009. Here are some 2009's best moments from the 10 most popular episodes of Power to the Small Business. Some of the biggest names in marketing were guests on the show, dispensing great marketing advice like, MARKETING THAT RESONATES - Drew McLellan COMMON SENSE IN MARKETING - Laura Ries THE DIFFERENCE BETWEEN BRANDING AND MARKETING - Megan Duckett LEADERSHIP AND MARKETING - Steve McKee BUILDING A SALES ORGANIZATION - Tom Hopkins EMPLOYEES AND CUSTOMER SERVICE - Ari Weinzweig KNOWING THE GOLDEN RULE - Jason Jennings SOCIAL MEDIA AND ONLINE BRANDING - Simon Salt IDENTITY DICTATES STRATEGY- Stephen Denny LOSING CONTROL TO GET PEOPLE TALKING - David Meerman Scott SHOW NOTES Get complete show notes, including direct links to all the episodes and guests that made the countdown:  http://bizy.be/czqZE

The Best Podcast Episodes of 2009 2010 is the Year of Awesomeness, let's not forget what we learned in 2009. Here are some 2009's best moments from the 10 most popular episodes of Power to the Small Business. Some of the biggest names in marketing were guests on the show, dispensing great marketing advice like, MARKETING THAT RESONATES - Drew McLellan COMMON SENSE IN MARKETING - Laura Ries THE DIFFERENCE BETWEEN BRANDING AND MARKETING - Megan Duckett LEADERSHIP AND MARKETING - Steve McKee BUILDING A SALES ORGANIZATION - Tom Hopkins EMPLOYEES AND CUSTOMER SERVICE - Ari Weinzweig KNOWING THE GOLDEN RULE - Jason Jennings SOCIAL MEDIA AND ONLINE BRANDING - Simon Salt IDENTITY DICTATES STRATEGY- Stephen Denny LOSING CONTROL TO GET PEOPLE TALKING - David Meerman Scott SHOW NOTES Get complete show notes, including direct links to all the episodes and guests that made the countdown:  http://bizy.be/czqZE

Check the health of your brand in this branding reality check-up with Jay Ehret and tagline specialist Jim Morris (a.k.a. Tagline Jim) This branding reality check up helps you analyze how your business is doing in three core branding functions: Branding Foundation, Brand Identity, Brand Integration. If you find your brand is not healthy, register for the free branding webinar on January 20th: Branding U - Revive, Refresh, Revitalize your brand for 2010: Webinar Registration Also, get information on Jay's full day webinar: Building an Awesome Brand, to be presented in Dallas on April 23rd at Optimization Summit 2010. Get more information and a discount code here: Building an Awesome Brand SHOW NOTES Get complete show notes, including links and the Branding Checkup Examination on The Marketing Spot Blog: http://budurl.com/BRCheckup

Check the health of your brand in this branding reality check-up with Jay Ehret and tagline specialist Jim Morris (a.k.a. Tagline Jim) This branding reality check up helps you analyze how your business is doing in three core branding functions: Branding Foundation, Brand Identity, Brand Integration. If you find your brand is not healthy, register for the free branding webinar on January 20th: Branding U - Revive, Refresh, Revitalize your brand for 2010: Webinar Registration Also, get information on Jay's full day webinar: Building an Awesome Brand, to be presented in Dallas on April 23rd at Optimization Summit 2010. Get more information and a discount code here: Building an Awesome Brand SHOW NOTES Get complete show notes, including links and the Branding Checkup Examination on The Marketing Spot Blog: http://budurl.com/BRCheckup