Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Marketing

Are you wasting your time on social media? Facebook and Twitter are all the rage, but are they really viable marketing tools? Bryan Person, social media evangelist for Live World discusses the best use of your social media time with host, Jay Ehret. The time you have to spend on marketing is limited. You must choose wisely and that means choosing the right social media channel for you. In this episode of Power to the Small Business, Jay Ehret and Bryan Person discuss how to avoid wasting time on social media marketing. Get complete show notes on The Marketing Spot Blog: http://budurl.com/dytb

Are you wasting your time on social media? Facebook and Twitter are all the rage, but are they really viable marketing tools? Bryan Person, social media evangelist for Live World discusses the best use of your social media time with host, Jay Ehret. The time you have to spend on marketing is limited. You must choose wisely and that means choosing the right social media channel for you. In this episode of Power to the Small Business, Jay Ehret and Bryan Person discuss how to avoid wasting time on social media marketing. Get complete show notes on The Marketing Spot Blog: http://budurl.com/dytb

It's time to take the mystery out of email marketing because it just might be the most cost-efficient marketing tool for small businesses. For this episode of Power to the Small Business, we've assembled a panel email marketing experts. They will share their advice on email marketing best practices. * How to get started. * How to collect email addresses. * What to say in your email. * What service to use. This podcast is a panel format with three excellent email specialists sitting on the panel: Stephanie Miller of ReturnPath.net, Julie Niehoff of Constant Contact, and Chad White of Smith-Harmon.com You can find links and show notes on The Marketing Spot Blog: http://budurl.com/EmailMktng

It's time to take the mystery out of email marketing because it just might be the most cost-efficient marketing tool for small businesses. For this episode of Power to the Small Business, we've assembled a panel email marketing experts. They will share their advice on email marketing best practices. * How to get started. * How to collect email addresses. * What to say in your email. * What service to use. This podcast is a panel format with three excellent email specialists sitting on the panel: Stephanie Miller of ReturnPath.net, Julie Niehoff of Constant Contact, and Chad White of Smith-Harmon.com You can find links and show notes on The Marketing Spot Blog: http://budurl.com/EmailMktng

Congratulations! You're a new entrepreneur. Now what? Best-selling author Jason Jennings says you should get after it, Hit the Ground Running. Jennings has written four books for entrepreneurs. His latest, Hit the Ground Running gleans the battle strategies of 10 of America's top CEO's. In Episode 28 of Power to the Small Business, Jennings gives three rules for new entrepreneurs. It's not about tactics, it's about strategy. See complete show notes and links on the blog: http://budurl.com/RulesforNew

Congratulations! You're a new entrepreneur. Now what? Best-selling author Jason Jennings says you should get after it, Hit the Ground Running. Jennings has written four books for entrepreneurs. His latest, Hit the Ground Running gleans the battle strategies of 10 of America's top CEO's. In Episode 28 of Power to the Small Business, Jennings gives three rules for new entrepreneurs. It's not about tactics, it's about strategy. See complete show notes and links on the blog: http://budurl.com/RulesforNew

In the online world, Internet riches are often talked about, but rarely achieved. The conventional wisdom is to tell your story and to tell it loudly. Websites and social media channels are filled with gurus, experts and blowhards trumpeting their own greatness. And that tactic fails miserably. So what's a business to do? Best-selling author David Meerman Scott says people get it backwards. Rather than raving about yourself online, create a World Wide Rave. The most powerful way to get your story out there is to let people tell your story for you. If you people are going to talk about you, you have to be interesting and create content that people want to talk about. In this episode of Power to the Small Business, David Meerman Scott tells us how to get a world-wide rave started. He also shares examples of local businesses that have authentically tapped into online riches. See complete show notes and links on the blog: http://budurl.com/WorldWideRave

In the online world, Internet riches are often talked about, but rarely achieved. The conventional wisdom is to tell your story and to tell it loudly. Websites and social media channels are filled with gurus, experts and blowhards trumpeting their own greatness. And that tactic fails miserably. So what's a business to do? Best-selling author David Meerman Scott says people get it backwards. Rather than raving about yourself online, create a World Wide Rave. The most powerful way to get your story out there is to let people tell your story for you. If you people are going to talk about you, you have to be interesting and create content that people want to talk about. In this episode of Power to the Small Business, David Meerman Scott tells us how to get a world-wide rave started. He also shares examples of local businesses that have authentically tapped into online riches. See complete show notes and links on the blog: http://budurl.com/WorldWideRave

Small businesses are marketing in a great period of transition between the old traditional media, and the so-called "new media." Do the traditional platforms still work? Or are TV, radio, newspaper and outdoor dead? Then there are the social media evangelists trumpeting its magic marketing curative powers. The result is confusion. In this episode of Power to the Small Business, I talk to four small business marketing practitioners about the state of small business marketing. Where are we today and what does the future hold? You may find some of their answers surprising. Complete show notes for this episode are available on The Marketing Spot blog: http://budurl.com/hutc

Small businesses are marketing in a great period of transition between the old traditional media, and the so-called "new media." Do the traditional platforms still work? Or are TV, radio, newspaper and outdoor dead? Then there are the social media evangelists trumpeting its magic marketing curative powers. The result is confusion. In this episode of Power to the Small Business, I talk to four small business marketing practitioners about the state of small business marketing. Where are we today and what does the future hold? You may find some of their answers surprising. Complete show notes for this episode are available on The Marketing Spot blog: http://budurl.com/hutc

Small business owners often play a dual role of both marketer and manager. That can rip your marketing mind in half. Left-brain management thinking is at odds with right-brain marketing thinking. Best-selling author Laura Ries says to be a good entrepreneur you need to be a right-brainer. In their new book: War in the Boardroom, Laura and her father Al Ries tell you how to win this war and revive your marketing program. In this episode, Laura Ries says that "The key to success for any entrepreneur is going to be marketing." You have to understand these forces that bog down your marketing program. She offers advice on how listen to your gut and encourages you to embrace your right-brain marketing mind. See show notes and links on The Marketing Spot blog: http://themarketingspot.blogspot.com/2009/03/laura-ries-war-in-boardroom.html

Small business owners often play a dual role of both marketer and manager. That can rip your marketing mind in half. Left-brain management thinking is at odds with right-brain marketing thinking. Best-selling author Laura Ries says to be a good entrepreneur you need to be a right-brainer. In their new book: War in the Boardroom, Laura and her father Al Ries tell you how to win this war and revive your marketing program. In this episode, Laura Ries says that "The key to success for any entrepreneur is going to be marketing." You have to understand these forces that bog down your marketing program. She offers advice on how listen to your gut and encourages you to embrace your right-brain marketing mind. See show notes and links on The Marketing Spot blog: http://themarketingspot.blogspot.com/2009/03/laura-ries-war-in-boardroom.html

The neat thing about delivering a remarkable customer experience is that it can be the foundation of a strong brand. Or a community of brands. Unless you live in Ann Arbor, Michigan, one of the best experiences you've never had is from a community of businesses you've never heard of: Zingerman's Zingerman's Deli is a featured company in Bo Burlingham's Small Giants: Companies That Choose to Be Great Instead of Big. Co-founders Ari Weinzweig and Paul Saginaw have grown a community of businesses in Ann Arbor founded on the mission of delivering a great experience. That community is now nine businesses strong and will probably swell to 13-14 by the year 2020. Ari Weinzweig is Co-founding partner and CEO of the Zingerman's Community of Businesses. In this episode of Power to the Small Business, Ari shares how Zingerman's explored their mission to discover a brand based on experience. Ari says real mission statement contain the answers to four questions. For links and show notes: http://themarketingspot.blogspot.com/2009/02/customer-experience-brand.html

The neat thing about delivering a remarkable customer experience is that it can be the foundation of a strong brand. Or a community of brands. Unless you live in Ann Arbor, Michigan, one of the best experiences you've never had is from a community of businesses you've never heard of: Zingerman's Zingerman's Deli is a featured company in Bo Burlingham's Small Giants: Companies That Choose to Be Great Instead of Big. Co-founders Ari Weinzweig and Paul Saginaw have grown a community of businesses in Ann Arbor founded on the mission of delivering a great experience. That community is now nine businesses strong and will probably swell to 13-14 by the year 2020. Ari Weinzweig is Co-founding partner and CEO of the Zingerman's Community of Businesses. In this episode of Power to the Small Business, Ari shares how Zingerman's explored their mission to discover a brand based on experience. Ari says real mission statement contain the answers to four questions. For links and show notes: http://themarketingspot.blogspot.com/2009/02/customer-experience-brand.html

The social media evangelists are preaching: "Social media is the way, the truth, the light!" But is it right for your business? And if it is, how do you get started? Guest expert David Berkowitz is Director of Emerging Media & Client Strategy for 360i, a social media marketing company based in New York. In this episode of Power to the Small Business, David explains how get a social media program started and how to analyze whether or not a particular channel is for you. David says that while most of these tools are free, the time commitment can be enormous. You can find complete show notes and links on the blog: http://themarketingspot.blogspot.com/2009/01/starting-social-media-program.html