Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Marketing

Podcast host and small business marketing specialist Jay Ehret discusses "Marketing Magic," both the good and the bad. The importance of magic moments in the customer experience and why the search for magic marketing pixie dust is fruitless. Topics Discussed: Why quality products, good service and a fair price are not enough. How to become more than just a bullet point to customers What is customer experience magic. Also: What you get from the hyped-up online providers of magic marketing pixie dust Why there are no marketing secrets Success is not determined by a secret, it’s guided by a plan. Host: Jay Ehret of The Marketing Spot Free Recorded Webinar: Creating a Remarkable Customer Experience Complete Show Notes and Links: Power to the Small Business - Magic Marketing

Podcast host and small business marketing specialist Jay Ehret discusses "Marketing Magic," both the good and the bad. The importance of magic moments in the customer experience and why the search for magic marketing pixie dust is fruitless. Topics Discussed: Why quality products, good service and a fair price are not enough. How to become more than just a bullet point to customers What is customer experience magic. Also: What you get from the hyped-up online providers of magic marketing pixie dust Why there are no marketing secrets Success is not determined by a secret, it’s guided by a plan. Host: Jay Ehret of The Marketing Spot Free Recorded Webinar: Creating a Remarkable Customer Experience Complete Show Notes and Links: Power to the Small Business - Magic Marketing

A double shot of word of mouth in this episode with two guests. First Ed Keller of Keller Fay Group joins podcast host Jay Ehret to discuss where most word of mouth conversations are sparked. Then, John Moore of Brand Autopsy discusses his concept of "Deliberate Intention" and how businesses can bake word-of-mouth into their business everyday. Topics Discussed: The roles of social media and advertising in word of mouth. How to use advertising to spark word-of-mouth conversation. Why word of mouth is important to the marketing mix. How to give customers a reason to talk to you. Injecting personality into customer touchpoints. How to use the 4 P's to create conversation. Guests: Ed Keller, CEO of Keller Fay GroupJohn Moore, Marketingologist at Brand Autopsy Host: Jay Ehret of The Marketing Spot Free Recorded Word of Mouth Webinar: Creating Conversation Get Complete Show Notes Here:Power to the Small Business

A double shot of word of mouth in this episode with two guests. First Ed Keller of Keller Fay Group joins podcast host Jay Ehret to discuss where most word of mouth conversations are sparked. Then, John Moore of Brand Autopsy discusses his concept of "Deliberate Intention" and how businesses can bake word-of-mouth into their business everyday. Topics Discussed: The roles of social media and advertising in word of mouth. How to use advertising to spark word-of-mouth conversation. Why word of mouth is important to the marketing mix. How to give customers a reason to talk to you. Injecting personality into customer touchpoints. How to use the 4 P's to create conversation. Guests: Ed Keller, CEO of Keller Fay GroupJohn Moore, Marketingologist at Brand Autopsy Host: Jay Ehret of The Marketing Spot Free Recorded Word of Mouth Webinar: Creating Conversation Get Complete Show Notes Here:Power to the Small Business

Former Marines Chief Marketing Officer Andrew Fortunato joins host Jay Ehret to glean branding lessons from one of America's best brands: The Few. The Proud. The Marines. Mr. Fortunato shares how The Marines built, and then maintained a powerful brand. Topics Discussed: The foundations of a strong brand  Brand positioning The rules of branding Taglines Adapting brands to demographic shifts The role of pop culture in branding Logos? Guest: Andrew Fortunato - Marketing Consultant, former Chief Marketing Officer at U.S. MarinesHost: Jay Ehret - of The Marketing Spot.com  Local SEO and Google Analytics Webinar:http://budurl.com/LocalSEOpod See the show notes:www.PowertotheSmallBusiness.com 

Former Marines Chief Marketing Officer Andrew Fortunato joins host Jay Ehret to glean branding lessons from one of America's best brands: The Few. The Proud. The Marines. Mr. Fortunato shares how The Marines built, and then maintained a powerful brand. Topics Discussed: The foundations of a strong brand  Brand positioning The rules of branding Taglines Adapting brands to demographic shifts The role of pop culture in branding Logos? Guest: Andrew Fortunato - Marketing Consultant, former Chief Marketing Officer at U.S. MarinesHost: Jay Ehret - of The Marketing Spot.com  Local SEO and Google Analytics Webinar:http://budurl.com/LocalSEOpod See the show notes:www.PowertotheSmallBusiness.com 

Special Marketers Rountable episode: Marketers Tamsen McMahon, Kyle Lacy and Ken Briscoe join host Jay Ehret to discuss the biggest marketing impact of 2010, and what will have the biggest marketing impact in 2011. Topics discussed: The Social Media Barrier Business Operations Mobile Marketing Facebook Pages and Places Guests: Tamsen McMahon of Sametz BlackstoneKyle Lacy of MindframeKen Briscoe of A6 MediaJay Ehret of The Marketing Spot (podcast host) Complete show notes and links are available at:Marketers Roundtable - Marketing Impact Episode

Special Marketers Rountable episode: Marketers Tamsen McMahon, Kyle Lacy and Ken Briscoe join host Jay Ehret to discuss the biggest marketing impact of 2010, and what will have the biggest marketing impact in 2011. Topics discussed: The Social Media Barrier Business Operations Mobile Marketing Facebook Pages and Places Guests: Tamsen McMahon of Sametz BlackstoneKyle Lacy of MindframeKen Briscoe of A6 MediaJay Ehret of The Marketing Spot (podcast host) Complete show notes and links are available at:Marketers Roundtable - Marketing Impact Episode

Creative Director and author Tom Altstiel joins host Jay Ehret as they discuss the creative process and the benefits of creativity in your advertising. Jay shares some tips on how you can generate creative ideas. Topics discussed: What is real creativity in advertising Benefits of creativity Creative avenues Creative process Generating creative ideas Creative advertising examples Guest: Tom Altstiel PKA Marketing AgencyHost: Jay Ehret of The Marketing Spot http://www.TheMarketingSpot.com Complete Show Notes: http://www.powertothesmallbusiness.com/?p=447 Facebook for Business Webinar:http://budurl.com/FBbizwebinar

Creative Director and author Tom Altstiel joins host Jay Ehret as they discuss the creative process and the benefits of creativity in your advertising. Jay shares some tips on how you can generate creative ideas. Topics discussed: What is real creativity in advertising Benefits of creativity Creative avenues Creative process Generating creative ideas Creative advertising examples Guest: Tom Altstiel PKA Marketing AgencyHost: Jay Ehret of The Marketing Spot http://www.TheMarketingSpot.com Complete Show Notes: http://www.powertothesmallbusiness.com/?p=447 Facebook for Business Webinar:http://budurl.com/FBbizwebinar

Consumer behavior consultant and author Philip Graves joins Jay Ehret to discuss the psychology of shopping and how customers make purchase decisions. What you think about how consumers decide to buy may be totally wrong. Jay and Philip discuss how you can better tune in to the customer to help them buy. Topics discussed: The role of the conscious and subconscious mind in making purchase decisions. Why customers decide not to buy anything at all. How much information and how many choices customers need. How to get the data you need to make decisions about the future. Guest: Philip GravesHost: Jay Ehret Complete show notes can be found at the podcast website: http://www.powertothesmallbusiness.com/?p=429 

Consumer behavior consultant and author Philip Graves joins Jay Ehret to discuss the psychology of shopping and how customers make purchase decisions. What you think about how consumers decide to buy may be totally wrong. Jay and Philip discuss how you can better tune in to the customer to help them buy. Topics discussed: The role of the conscious and subconscious mind in making purchase decisions. Why customers decide not to buy anything at all. How much information and how many choices customers need. How to get the data you need to make decisions about the future. Guest: Philip GravesHost: Jay Ehret Complete show notes can be found at the podcast website: http://www.powertothesmallbusiness.com/?p=429 

The complete rundown of Facebook tools for business. Mike Whaling of 30 Lines joins Jay Ehret to discuss how businesses can set up and use Facebook Pages, Facebook Places and the new Facebook Deals. Also a discussion on the role of Facebook for business and the relevance of websites. Guest: Mike Whaling - CEO of 30 Lines, Online Marketing - http://www.30lines.com Host:Jay Ehret - The Marketing Spot - www.TheMarketingSpot.com

The complete rundown of Facebook tools for business. Mike Whaling of 30 Lines joins Jay Ehret to discuss how businesses can set up and use Facebook Pages, Facebook Places and the new Facebook Deals. Also a discussion on the role of Facebook for business and the relevance of websites. Guest: Mike Whaling - CEO of 30 Lines, Online Marketing - http://www.30lines.com Host:Jay Ehret - The Marketing Spot - www.TheMarketingSpot.com

Three marketers join host Jay Ehret to discuss what the lack of traditional marketing discipine has done to today's generation of marketers. Guests: Stephen Denny, Emanuel Brown and Mike Wagner. Topics Include: Why advertising and marketing is so bad How to test new ideas and products Why good ideas are not the best way to advertise How to build brand value over time The affect of social media on marketing discipline Bad marketing campaigns like Old Spice and Dodge Journey Guests:Stephen Denny of Denny Marketing and author of Killing Giants (April 2011)Emanuel Brown, Creative Technologist, Portland, OregonMike Wagner, CEO of White Rabbit GroupJay Ehret (host), Chief Officer of Awesomeness at The Marketing Spot Complete show notes and links can be found at: The Decline and Fall of Marketing Discipline