Summary: 6 guests, including 5 best-selling authors in this special episode of Power to the Small Business. In five years you will be the same person you are today, except for the books that you read and the people you meet. In this special episode of Power to the Small Business, I present my small business marketing essential reading list, and will features five of the authors of books on that list. Guests on this episode: Jack Trout - Co-author of Positioning: The Battle for Your Mind T. Scott Gross - Author of Microbranding: Build a Powerful Personal Brand and Beat Your Competition Jackie Huba - Co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force Charline Li - Co-author of Groundswell: Winning in a World Transformed by Social Technologies Joe Sugarman - Co-author of Advertising Secrets of the Written Word Brad Shorr, standing in for David Ogilvy, discussing Ogilvy on Advertising Complete show notes, including links to all the books featured in this podcast can be found on the podcast website: The Essential Small Business Marketing Reading List
