Team Flower show

Team Flower

Summary: Listen as we talk with influential florists, growers and flower industry professionals. Be notified when new podcast episodes are released and receive fun video tutorials when you sign up for our Pen Pal Club for free at


 Generating New Ideas and Finding Your Creative Voice with Hart Floral | File Type: audio/mpeg | Duration: 00:37:26

What are the things that make it hard to find your creative voice? How do you overcome your fears and anxieties? Madison asked these questions of herself and found great inspiration in moving through this process. She’s since burst through with new ideas, fun dreams, and a solidified creative voice. Listen in to hear her sweet experience! You’ll also learn a new perspective on photographing flowers along with a few tips for doing so with your iPhone. Kelly and Madison are talking about thinking through an event design—what aspects to consider, how to choose flowers, and putting it all together for a client. Madison is the owner of Hart Floral, an event design studio creating imaginative events worldwide. She also teaches floral design workshops internationally and offers her own online business resources and courses. She has a new print shop as well, which has been a big pivot these past few months. One of her Covid-safe events from October 2020 was just featured in Vogue Weddings, so we’re taking a moment to celebrate that with her today! Check out her work on social media @hart_floral or on her website. If you’re interested in learning more from Madison, click here to see how!

 Flower Sourcing Transparency with DVFlora | File Type: audio/mpeg | Duration: 00:42:26

On this episode, John is explaining the logistics of how DVFlora works, from the shipping process to ordering to the grower-direct program. We are chatting about the importance of transparency in the origin of flowers - especially in the wholesale market, and how this has positively affected the sales of DVFlora blooms. John is sharing about the DVCrush program, what it is, and who can participate. We are chatting about the need to identify the Instagram content that resonates with your Instagram followers, and we are sharing tips on using Instagram to grow your business.

 A Day in the Life with Hazel Gardiner | File Type: audio/mpeg | Duration: 00:39:10

Hazel is sure to be a breath of fresh air as you listen to this episode of the Team Flower Podcast. She is an incredible woman and is sharing her story of how her cancer diagnosis propelled her into flowers. You’ll hear how to take peace and lessons from nature in a season of adversity. She’s taking us through “A Day in the Life” and sharing about her first event of the season—where it is (a perfectly dreamy location) and what flowers she’s planning on using. You’ll also hear how a website refresh can help you take stock of your business and celebrate your accomplishments!

 Behind the Scenes of a New Product Launch with Accent Decor | File Type: audio/mpeg | Duration: 00:45:24

If you’ve been in the floral industry for any amount of time, it’s likely you’ve heard of Accent Decor. They specialize in curating fresh and innovative products created by artisans around the world—from design-focused vessels and garden essentials to home accents and seasonal items, they provide continual inspiration for the floral, event, and home décor industries. Accent Decor has been gearing up for a new product launch this month—and they just launched drop-shipping! Allison joins Kelly to chat about what it looks like behind the scenes of a new product launch and how Accent Decor’s process can be transferred to the retail florist. You’ll also hear about the following: Creating a marketing story for a launch What a launch “story” includes Calendar planning Ideas for curated gift boxes Sneak peek into AD’s newest additions

 Planning a Flower Farm with 1818 Farms | File Type: audio/mpeg | Duration: 00:48:07

Located in the historic village of Mooresville, Alabama, (population: 58), 1818 Farms is named for the year Mooresville was incorporated, one year before Alabama became a state. The happy animal residents on their little farm include the rare Babydoll Southdown sheep, mini pigs, a Nubian goat and a Great Pyrenees guardian dog. In an adjacent field, over 12,000 flowers show off their best colors and blooms, having been lovingly and carefully tended to, bringing beauty today and providing seeds for future seasons. 1818 Farms also manufactures a line of hand crafted bath and lifestyle products that are available in retail locations throughout the United States. They recently launched our new "From The Farm" product line with a direct feature on their dried flowers!

 Organization and Automation for Floral Pros with Shanda Zelaya | File Type: audio/mpeg | Duration: 00:51:57

Automation is a thing of this day and age, and Shanda is sharing her go-to platforms! You’ll also hear about how industry changes due to COVID-19 have impacted her business as well as her exciting new project (here’s a hint: it’ll help light up the dark in a special handmade way!). When Shanda looks back now at her early childhood in Costa Rica—surrounded and fascinated by greenery and diverse flowers—it almost seems obvious that her chosen career would end up being in floral design. But it was only after her own wedding when she realized how important floral details were to the overall feel and memory-making of an event. Since then, she’s worked with her clients to visualize and actualize their dream wedding designs. For over four years, Flor de Casa Designs has been crafting memorable wedding experiences with a steadfast belief that every couple’s vision can become a reality.

 Floral Tricks of the Trade with Twisted Willow Flowers | File Type: audio/mpeg | Duration: 00:42:28

Lidia from Twisted Willow Flowers joins Kelly on this episode of the Team Flower Podcast. Lidia and her daughter, Amanda, make up a mother-daughter design team who specialize in refined, garden-style arrangements for weddings and events. While they're located in NJ, they also design for events in Pennsylvania and New York. They are rooted in the core idea of being the extension of creation with limitless creativity. This episode is full of various tips and tricks of working in the floral industry. You’ll hear: Tips for flower delivery Flowers and mechanics for installations Creating staircase installs Go-to greenery and more!

 Is a Floral Career for You? Encouragement from Mayesh Design Star Kaylee Young | File Type: audio/mpeg | Duration: 00:44:41

In this episode, Kaylee is walking us through her extensive floral background and sharing how these experiences have shaped her floral career. We are talking about the deeper things behind design - the why, the motivation, and the excitement. Kaylee is sharing about her experience as the Mayesh Design Star, and is giving a few encouraging words to those who may be thinking about pursuing floristry as a career.

 Life in the Studio with Frances Palmer | File Type: audio/mpeg | Duration: 00:41:55

Frances Palmer, potter and fellow creative, is joining Kelly for an incredibly practical and encouraging episode. They’re discussing Frances’s new book, Life in the Studio. The book deals with all aspects of her work process, from business to organization of her studio and so much in between. It’s a great read for anyone who is or wants to be a creative! Frances is also talking about how helpful it is to “begin as you mean to go on” as well as some tips on how to manage your work-life flow and balance. Frances has been making ceramics since 1987. She was trained as an art historian, but she has always loved to work with her hands. Frances began as a printmaker and now is a potter and gardener—however, she doesn't make or grow things to hold onto them, but rather to send them out into the world for others to live with and enjoy. Enjoy her work on social media @francespalmer or purchase something for yourself (or someone you know) at her website.

 Finding Contentment in Your Work | File Type: audio/mpeg | Duration: 00:49:58

Sara is a long-time friend of Team Flower and is joining Kelly to chat about a much-needed topic: contentment! Listen in to their light-hearted but intentional conversation and hear about the following: Determining your niche Interior design background: How to direct clients into an experience and moment as a designer Importance of scheduling Setting goals for your business—not for someone else’s Sara's business is called Garden Party. She primarily does wedding and event work as well as does occasional freelancing with a larger event company. The thing she loves most about working with flowers is doing big installations. She hasn't done many, but is always looking for opportunities to bring a big magical statement to a wedding or event! See her beautiful work on her website or on social media at @sarasgardenparty.

 Flowers Over Fear with Grace McDonald | File Type: audio/mpeg | Duration: 00:50:16

Grace McDonald is the owner of Flower Clvb—a floral design studio specializing in weddings and events. She also offers seasonal bouquets and foam-free custom arrangements at various times throughout the year. Having recently moved from NYC to Philadelphia, Grace is offering her floral design services in two major metropolitan areas.

 Employee Retention, Customer Service, and Self Care with The Flower Guy Bron | File Type: audio/mpeg | Duration: 00:43:09

This episode of the Team Flower Podcast is full of life! Bron joins Kelly as our special guest, and he is sure to put a smile on your face. Not only is he full of joy, but he is also incredibly knowledgable! Bron is sharing his unique and refreshing perspective on finding balance in your life. Bron services large events and thus manages a large team. He’s chatting about how to interact with your team, the importance of teaching them your philosophy, and how to maintain employee retention. You’ll also hear tips on excellent customer service as well as handling large deliveries. A master of the art of floristry, The Flower Guy Bron provides bespoke design and styling experiences for events of all types. He’s located in Richmond, Virginia, but is a wanderer of the world and a modern day Renaissance man. He loves art, good wine, and great company—and of course flowers! Bron’s work with flowers is organic and his most natural expression. He lives by the simple principle of "be your best self" and encourages others to join him! You can do so by following along on social at @theflowerguybron or visiting his website.

 Growing in Warm Climates with Petals, Ink | File Type: audio/mpeg | Duration: 00:42:06

Flowers. They are so much more than a bloom when they’re in the hands of a person. When you use flowers as a connector, you add so much value to what could be an everyday experience for yourself. Gretchen is expounding upon this thought as she joins Kelly on the Team Flower Podcast. She’s also chatting about how to navigate business transitions and growth. Located in Texas, Gretchen knows a thing or two about growing flowers in warm climates. Tune in to hear some helpful tips on growing beautiful blooms in hot temperatures!

 All Things Floral Pop-Up Shop with Popped with Phebe | File Type: audio/mpeg | Duration: 00:50:17

Phebe Robinson Higgins joins Kelly on the podcast today to chat all about pop-up shops! She’s sharing how and why she started doing pop-ups and the incredible journey she’s been on since then. You’ll hear a recipe for ordering flowers as well as Phebe’s tried and true process for choosing your venue. She’s also chatting about marketing, how to plan during your off-season, and tips for planning a pop-up!

 Finding Rest in Floral Design with S’wonderful Soirees | File Type: audio/mpeg | Duration: 00:36:36

Elisia and her family are located in Houston, Texas, where she provides wedding flowers to couples who are seeking pretty blooms for their wedding day. Her biggest strengths are taking ideas and inspiration photos and creating floral designs that express her clients' vision while also complimenting their venue and fitting their budget. Be sure to follow Elisa’s journey on Instagram @swonderfulsoirees.


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