Team Flower show

Team Flower

Summary: Listen as we talk with influential florists, growers and flower industry professionals. Be notified when new podcast episodes are released and receive fun video tutorials when you sign up for our Pen Pal Club for free at


 Branding your Business with b is for bonnie | File Type: audio/mpeg | Duration: 00:40:28

Bonnie is diving into her passion and sharing how she discovered it and started her business. We are talking about all of the elements of branding and the common mistakes people make when it comes to building their brand. Learn why a strong foundation is important for a successful brand, and how having a solid brand alleviates feelings of comparison. Be encouraged as Bonnie discusses reasons for rebranding and how to determine whether or not your business is ready for it. 

 Marketing Yourself as a Floral Designer | File Type: audio/mpeg | Duration: 00:35:14

In this episode of the Team Flower Podcast, Courtney Inghram is sharing a few relatable obstacles and fears she's faced and how she overcame them. We are diving into what it looks like to market yourself as a new designer and how to avoid stress in your life with flowers. Whether you’re a perfectionist and are in need of some encouragement in your imperfections, or a new designer searching for your own style, you’ll be inspired by this conversation!

 Margie of The Lovely Ave | File Type: audio/mpeg | Duration: 00:33:14

We’re talking with Margie Keates of The Lovely Ave, a company that makes beautiful paper flowers, on this episode of the Team Flower Podcast. Margie began making flowers for her own wedding in 2013. After two years of side projects and spending every available moment perfecting the craft, The Lovely Ave opened its online doors. Today, it is comprised of a wonderful team that includes 10 interns, a right hand assistant, and a fast and reliable paper cutter. The high quality crepe paper is hand cut and all of the flowers are handmade by Margie and The Lovely Ave team in their small studio in downtown Salt Lake City.

 Valley & Company Events | File Type: audio/mpeg | Duration: 00:59:50

On this episode of the Team Flower Podcast, we are joined by Nick and Aleah Valley. They are sharing the journey of Valley & Co. Events and how they decided when to add services to their event planning repertoire. We are chatting about determining a target audience and marketing to them. They’re sharing about their lives together as they balance work, family, and time with one another, and we are talking through strategies to prevent burnout in this industry. They are also giving us a sneak peak into their new book, Storied Weddings, that will be released in November.

 CoolBot: The Walk-In Cooler | File Type: audio/mpeg | Duration: 00:31:16

On this episode of the Team Flower Podcast, we are talking with Patty Parsons from CoolBot. Patty started the CoolBot business with Ron Khosla who invented the CoolBot in 2007. He was a farmer, and she was a caterer. CoolBot started on a shoestring budget, and both Patty and Ron worked 7 days a week out of their homes for 5 years. As word spread, so did CoolBot's customer base. Now, growers, florists, caterers, brewers, and even hunters in the United States and beyond are all owners of CoolBot.

 Jessica of Zimmerman Events | File Type: audio/mpeg | Duration: 00:46:00

In this episode we take a broad sweep of everything related to event day. Jessica is sharing real life stories about close calls and practices in adaptability, and we are chatting about our must-have items in our event-day toolkit. You'll learn tips on how to accurately charge for set-up as well as what expectations to set in your contract. You'll also be encouraged as we discuss being flexible in tough situations and learning lessons through trial and error. 

 Maggie Smith of Pine State Flowers | File Type: audio/mpeg | Duration: 00:28:11

In this episode of the Team Flower Podcast, we are joined by Maggie Smith of Pine State Flowers. Pine State Flowers is the only flower shop in North Carolina to exclusively source locally grown flowers. Being familiar with the local farming community, Maggie knew plenty of flower farmers in the area but no space that sourced 100% locally grown flowers. So with only a good idea, a little savings, and no background in the floral industry, she reopened Roll's Florist as a flower shop and started a small flower cutting garden on the site of the original greenhouses behind the shop.

 Julio Freitas of The Flower Hat | File Type: audio/mpeg | Duration: 00:42:49

Julio Freitas, founder of The Flower Hat, joins us on this episode of the Team Flower Podcast. We are chatting about the story behind the hat, the beginnings of the farm, and our love for daffodils and dahlias!

 Natalie at Native Poppy | File Type: audio/mpeg | Duration: 00:33:28

In this episode we're talking with Natalie from Native Poppy. We're discuss leaving corporate world for flower work, the differences of owning an event studio and retail store. You'll enjoy learning about Natalie's flower subscription services.

 Debra Prinzing of Slow Flowers | File Type: audio/mpeg | Duration: 00:50:42

In this episode, we are diving into the Slow Flowers Movement - what it is and what it is becoming. Debra is sharing the story behind her passion and the farmers who sparked the Slow Flowers flame in her. We are talking about American Flowers week, how you can be involved, and how you can support your local flower farmers. You'll learn the difference between growing from seed vs. planting from a garden center, and you'll receive tips on how to connect with flower farms & florists.

 The Bloom Project | File Type: audio/mpeg | Duration: 00:37:30

In this episode, Heidi is sharing the “why” behind The Bloom Project and her inspirational journey in founding the organization. The Bloom Project is a volunteer-driven nonprofit that provides fresh floral bouquets to hospice and palliative care patients. You’ll be touched by the real-life stories of the people The Bloom Project has impacted. We are talking about the best flowers and the best vases to use for donation, and Heidi is sharing some secrets of the trade when it comes to being involved in the community. 

 Rona Wheeldon of Flowerona | File Type: audio/mpeg | Duration: 00:32:13

Rona Wheeldon is the mastermind behind Flowerona. The Flowerona brand includes a widely known blog, full of inspiration and resources for anyone who loves flowers. In addition to creating content for the Flowerona blog, Rona also spends time as a freelance flower writer and writes for New Covent Garden Flower Market in England. Rona's journey with flowers is beautiful, and in this Team Flower Podcast episode, she is telling us all about it!

 Sophie Felts of Blossom and Vine | File Type: audio/mpeg | Duration: 00:33:09

In this episode, we are chatting with Sophie Felts of Blossom and Vine Floral Design. Sophie is sharing her go-to flowers for events and her staple cut garden blooms. We are talking about how to easily start a cut flower garden and which blooms are our favorites!

 Designer of the Year Amy Balsters | File Type: audio/mpeg | Duration: 00:30:23

In this episode of the Team Flower Podcast, we are chatting with Amy Balsters of Amy Nicole Floral. Amy attended the 2018 Team Flower Conference, and was chosen as the 2018 Designer of the Year! She's sharing about her experience at the conference in the Designer of the Year competition and what it has meant to her to have been chosen as the winner.

 Heather Page | File Type: audio/mpeg | Duration: 00:14:34

Heather Page is a floral designer with Academy Florists in Winnipeg. Academy Florists is a retail flower shop that has been flowering Winnipeg for over 36 years. For 10 of those years, Heather has had the opportunity to work and grow alongside various designers who quickly became her flower family. Her Instagram feed @heather_page is filled with beautiful images that reflect her personality so much — rich, soft, full of welcome and grace.


Login or signup comment.