Summary: Brand Advocacy and Word-of-Mouth Marketing Author and Social Media Marketing CEO Rob Fugetta joins host Jay Ehret to talk about your most powerful word-of-mouth marketing weapon: your brand advocates. In this episode you will learn a simple way build a natural and effective word-of-mouth marketing plan. Fugetta is CEO and founder of Zuberance and is author Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force. Guest: Rob Fugetta of ZuberanceHost: Jay Ehret of TheMarketingSpot.com Topics Discussed: How to identify your brand advocates. The ultimate question for customer loyalty. How to use the advocate marketing playbook. How to get advocates to recommend and share.
