Duct Tape Marketing

Marketing Podcast with Tom Webster Podcast Transcript I’ve been podcasting a long time and it’s been pretty fun to see how this “channel” has evolved, particularly of late. The podcast or audio distribution format has definitely hit mainstream status. Radio and TV networks look to this form of distribution as the way forward and big time players like NPR have embraced it fully as a way to reach an audience increasingly tuning radio out. My guest for this week’s episode of the Duct Tape Marketing Podcast is Tom Webster. Not only is he a writer and a speaker, he’s also the VP of Strategy and Marketing for Edison Research. He and I discuss his annual series of studies on podcasting, one of my favorite topics. (Make sure you check out the research listed below in the links.) Webster has nearly 20 years of experience researching consumer usage of technology, new media, and social networking, and is the principal author of a number of widely-cited studies, including The Social Habit, Twitter Users in America, and the co-author of The Infinite Dial, America’s longest-running research series on digital media consumption. He is also the co-author of The Mobile Commerce Revolution, and a popular keynote speaker on data and consumer insights.  Questions I ask Tom Webster: * What can brands and podcasters learn from your studies on podcasting? * What types of content are most popular on podcasts? * What is the key to podcasting growth? What you’ll learn if you give a listen: * Why podcasting has really started to take off * What the secret weapon in podcasting is right now * What the future of podcasting looks like Key takeaways from the episode and more about Tom Webster: * Learn more about Edison Research. * Check out The Podcast Consumer 2017. * Check out the 2017 Infinite Dial Study. * Follow on Twitter. * Connect on LinkedIn. * Connect on Facebook. * Email tomwebster@gmail.com. Like this show? Click on over and give us a review on iTunes, please! Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Marketing Podcast with Robert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. The principles outlined in this book have stood the test of time. So, it’s a pretty darn big deal when the author of said book, Dr. Robert Cialdini decides it is time to add to the conversion slightly 30 years later. I asked him why it took so long to write his second book and his answer is testament to just how important his first work is. He said, “I didn’t want to plant a bunch of shrubs around a great tree, I wanted to wait until I had another tree.” My guest for this week’s episode of the Duct Tape Marketing Podcast is Dr. Robert Cialdini, author of the legendary NY Times Bestseller book, Influence (which sold over 3 million copies and has been published in over 30 languages.) He is also the founder of Influence at Work and author to a new book called Pre-Suasion: A Revolutionary Way to Influence and Persuade. Robert and I talk about the science behind communication and how the message before the message is key. Dr. Robert Cialdini, frequently regarded as the “Godfather of Influence,” knows all about persuasion, compliance, and negotiation. His books are the result of decades of peer-reviewed research on why people comply with requests. Questions I ask Robert Cialdini: Can you describe for us the research that went into your newest book, Pre-Suasion? Do we need social proof and consistency for this kind of pre-suasion to be effective? Some people may view this as “tricking.” Are there unethical elements in influencing? What you’ll learn if you give a listen: * How altering the mindset of the moment, referred to as “privileged moments,” can create a state of mind for recipients in communication What a tactical approach to influence is and how environment plays a critical role Why asking for a person’s advice, versus asking for an opinion, can encourage collaboration and support Learn more about Robert Cialdini and Influence at Work here. Buy Robert’s book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, here.

Marketing podcast with Sally Hogshead Why are you captivated by some people, but not others? Why do you recall some brands, yet forget the rest? In a distracted and overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? The answer, according to brand innovation consultant Sally Hogshead, fascination. Hogshead is the author Fascinate: Your 7 Triggers of Persuasion and Captivation. The book represents three years of research, and explores the 7 universal triggers of fascination: power, lust, mystique, prestige, alarm, vice, and trust. The primary idea behind Fascinate is that we all have some amount of the seven potential fascination triggers. Each trigger leads to a different style of communication and a different type of relationship. The more accurately you identify your personality triggers, and the more intelligently you hone them, the more influential your message becomes. This notion certainly applies to individuals, but it also applies to how fascinating your company or brand is as well. It’s not enough to simply know the triggers, you’ve got to find ways to communicate and use them as well.

Marketing Podcast with Megan Hannay Podcast Transcript I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.) There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset. When an organization is new to a market or is trying to establish a local presence from afar, knowing who to partner with can be difficult. My guest for this week’s episode of the Duct Tape Marketing Podcast is Megan Hannay, co-founder and CEO of ZipSprout. She and I discuss the unique approach national companies can take to infiltrate local markets through community organizations. Hannay has experience in Silicon Valley, Hollywood and independent consulting. With more than five years of experience in social media strategy development, data diving, and customer listening, she’s developed an attention to customer needs. At 22, she “won” a job at a social media agency when the client chose her campaign, and she’s been brainstorming and building ideas ever since. Questions I ask Megan Hannay: * How can local sponsorships be a homerun for businesses? * Where does ZipSprout’s marketing tactic fit into the marketing mix? * What’s the hardest thing about being the co-founder and CEO of a startup? What you’ll learn if you give a listen: * How national brands can connect with local markets * Why both local organizations and national businesses benefit from partnering with one another * How ZipSprout matches successful partnerships Key takeaways from the episode and more about Megan Hannay: * Learn more about ZipSprout. * Follow on Twitter. * Connect on LinkedIn. * Email megan@zipsprout.com. Like this show? Click on over and give us a review on iTunes, please! Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Marketing Podcast with Brian Clark Podcast Transcript Community building is a big deal – so are a lot of things, but there’s no question that building and taking care of a large community of folks that trust you is a great way to build a business. My guest for this week’s episode of the Duct Tape Marketing Podcast is Brian Clark, CEO of Rainmaker Digital, founder of Copyblogger, host of Unemployable, and curator of Further. He and I discuss a whole host of things including how to build a business, how to build a brand, and how to take care of a community In January of 2006, Clark started a one-man blog, Copyblogger, which quickly evolved into an influential digital trade magazine for the online industry. Both the Guardian and Advertising Age have recognized Copyblogger as one of the most powerful and influential blogs in the world. Copyblogger never took venture capital and made it to 8 figures in annual revenue without advertising. It’s the Copyblogger audience that has been the catalyst for the multimillion-dollar tools and training company that Clark heads today. It’s this success that’s made him one of the recognized pioneers of the $44 billion content marketing industry. Questions I ask Brian Clark: * What’s new at Copyblogger and Rainmaker that our listeners should be aware of? * What will be the role of AI play with marketing in the future? * What advice would you give somebody who wants to start a business online? What you’ll learn if you give a listen: * Why just listening to what your audience wants can take you far in business * Why it’s critical to document your strategy when starting a business online * What Clark is most excited about when it comes to his business and marketing today Key takeaways from the episode and more about Brian Clark: * Learn more about Copyblogger. * Learn more about Rainmaker Digital. * Listen to Unemployable episodes. * Learn more about Further. * Follow on Twitter. * Connect on LinkedIn. * Email brian@copyblogger.com. Like this show? Click on over and give us a review on iTunes, please! Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Marketing Podcast with Kim Doyal It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know. My guest for this week’s episode of the Duct Tape Marketing Podcast is Kim Doyal, the WordPress Chick. She is a podcasting coach, WordPress wizard, co-founder of the #FtheHustle movement, and founder at thewpchick.com. She and I discuss her journey, WordPress best practices, and even dish on the internet marketing crowd. Doyal’s story is part tragedy, part inspiration. As she reveals on the show, she lost her husband in an accident and found herself at a major fork in the road. How she came through it is the inspirational part. Today Doyal helps entrepreneurs get clear on what they enjoy doing most in their business, map out a digital strategy and find the right medium for creating content and growing their audience… in a way that works for them. Questions I ask Kim Doyal: * What is #FtheHustle? * What are some of your favorite WordPress tools these days? * What is the best approach for small businesses to work on WordPress? What you’ll learn if you give a listen: * Why it’s important to just show up * Why you don’t need to get in front of thousands of people to grow your business * Why connection is key to growing your business Key takeaways from the episode and more about Kim Doyal: * Learn more at wpchick.com. * Follow on Twitter. * Follow on YouTube. * Connect on LinkedIn. * Email kim@thewpchick.com. Like this show? Click on over and give us a review on iTunes, please! Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Marketing Podcast with Brian Dean I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO. My guest for this week’s episode of the Duct Tape Marketing Podcast is Brian Dean. He is a digital marketing expert and founder of Backlinko, an SEO training blog. He and I discuss on-page ranking factors and the simple steps you need to apply to every piece of content to get found online. Since launching Backlinko, Brian quickly made a name for himself by publishing practical strategies that marketers can use to grow their online business. Backlinko is now one of the most popular marketing blogs online. Did we mention that he’s built this growing business while traveling in countries like Thailand, Japan, Spain, and Turkey? It’s true. He currently lives in Berlin, Germany. Questions I ask Brian Dean: * What are some of the most important things to know about SEO? * What is LSI? * Are internal and external links still valuable? What you’ll learn if you give a listen: * Why keyword research is so important * Which on-page ranking factors are still important * Why your page title shouldn’t necessarily be your URL Key takeaways from the episode and more about Brian Dean: * Learn more about Backlinko. * Follow on YouTube. * Follow on Twitter. * Connect on LinkedIn. * Email brian@backlinko.com. Like this show? Click on over and give us a review on iTunes, please! Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Marketing Podcast with Sean Ellis Podcast Transcript What do you think of when you hear the phrase “growth hacking?” Few trendy terms have been more misused and abused by ‘marketers is what I think. I wrote this piece about growth hacking if you want my take. For some perspective I turned to someone that I think does understand and correctly apply growth hacking tactics to marketing. In the end, all marketers growth hack a bit, even if all that means is trying new things to engage new customers. My guest for this week’s episode of the Duct Tape Marketing Podcast is Sean Ellis, the CEO and co-founder of GrowthHackers.com and co-author of Hacking Growth: How Today’s Fastest Growing Companies Drive Breakout Success. He and I discuss why growth hacking isn’t just for startup SaaS companies anymore. Ellis coined the term “growth hacking” in 2010, after using it to ignite growth for Dropbox, Eventbrite, LogMeIn and Lookout – each now worth billions of dollars. He regularly speaks to startups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch. Questions I ask Sean Ellis: * What exactly is growth hacking? * Isn’t growth hacking really just good marketing? * Is growth hacking for everyone? What you’ll learn if you give a listen: * How to bring the growth hacking mindset into traditional businesses * What you need to implement growth hacking effectively * How to find your North Star Metric? Key takeaways from the episode and more about Ryan Dochuk: * Learn more about GrowthHackers.com. * Read Hacking Growth: How Today’s Fastest Growing Companies Drive Breakout Success. * Follow on Twitter. * Connect on LinkedIn. * Email sellis@growthhackers.com. Like this show? Click on over and give us a review on iTunes, please! Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Marketing Podcast with Ron Ploof Podcast Transcript I enjoy it when someone can take a complex idea and make it simple without removing its initial power and intent. Storytelling is all the rage these days, but few are equipping people to actually use the power of stories. My guest for this week’s episode of the Duct Tape Marketing Podcast is Ron Ploof. He is an author, speaker, consultant, storyteller and the creator of the StoryHow PitchDeck – playing cards that help people convert their ideas, messages, and presentations into memorable narratives.  He and I discuss if this little deck of cards can actually help you tell better stories. I think it can. Ploof is a professional communications strategist with specialties in technical communications, business storytelling, and social media distribution. During his career in high-tech electronics, he’s designed to control systems, provided pre-sales support as an EDA applications engineer and AE manager, and was responsible for over $30 million in engineering services sales as a business development manager. Questions I ask Ron Ploof: * Why is storytelling such a hot topic right now? * How can you apply storytelling to businesses? * Is there a story in any business, no matter what they sell? What you’ll learn if you give a listen: * What’s the only way for people to learn * What the essence is of storytelling * How to become a better storyteller Key takeaways from the episode and more about Ron Ploof: * Learn more about Ploof and the StoryHow PitchDeck. * Order the StoryHow PitchDeck. * Follow on Twitter. * Connect on LinkedIn. * Email ron@storyhow.com. Like this show? Click on over and give us a review on iTunes, please! Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Marketing Podcast with Ryan Dochuk Podcast Transcript Online Privacy – now there’s an oxymoron. (So love it when I get to use that word.) The more we humans live our lives online the less we seem to expect basic privacy. Right now, pretty much everything you do is being tracked with your explicit permission – whether you know it or not. Now, some would say, go ahead, track everything I do if you like, it’s all very boring. And that may be true, but here’s the deal – what if you felt a little tickle in your throat and you started to Google a few possible health related terms – be careful, you might get turned down for health insurance. But that sort of absurd example is really just the tip of the iceberg – the more we give up what should be basic rights, the more people are empowered to take them. I know this is starting to sound like a political rant, but really it’s more of a call for balance. My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan Dochuk. He is the CEO and co-founder of TunnelBear, a service that provides simple and private web browsing. He and I discuss online privacy and what you need to know about it. TunnelBear has helped over 15,000,000 people browse a more private and open Internet. Previously, Dochuk worked as a product manager at Microsoft for six years on Microsoft Office & Business Intelligence products and worked at a number of startups. Questions I ask Ryan Dochuk: * What is Joint Resolution 34? * What does the resolution passing mean to the public? * What is a VPN and why is it important? What you’ll learn if you give a listen: * How Joint Resolution 34 passed * How to hide your identity online * How location-based apps and services are impacted Key takeaways from the episode and more about Ryan Dochuk: * Learn more about TunnelBear. * Visit Electronic Frontier Foundation. * Visit OpenMedia. * Follow on Twitter. * Connect on LinkedIn. * Email ryan@tunnelbear.com. Like this show? Click on over and give us a review on iTunes, please! Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Marketing Podcast with Lolly Daskal Podcast Transcript Socrates and Plato are often cited as the source of the quote – “Know thyself,” but I like to quote Sun Tzu’s “Know thyself, know the enemy,” because, let’s face it – sometimes they are one in the same. My guest for this week’s episode of the Duct Tape Marketing Podcast is Lolly Daskal, a global leadership coach, business consultant, and author of The Leadership Gap: What Gets Between You and Your Greatness. She and I discuss the different archetypes and values that great leaders lead from and how understanding their weaknesses in those values is actually the secret and key to living in their greatness. Based on a mix of modern philosophy, science, and nearly thirty years coaching top executives, Lolly’s perspective on leadership continues to break new ground and produce exceptional results. Of her many awards and accolades, Lolly was designated a Top-50 Leadership and Management Expert by Inc.com 100 Great Leadership Speakers for Your Next by Inc. magazine. Huffington Post honored Lolly with the title of The Most Inspiring Woman in the World. Questions I ask Lolly Daskal: * What is the Gap? * What are a couple of things that the best leaders do? * What are the seven leadership archetypes? What you’ll learn if you give a listen: * Why the best leaders are those who get to know others * What the hardest part is about growing a business * Why the leadership archetypes fail Key takeaways from the episode and more about Lolly Daskal: * Learn more about Lolly Daskal. * Read The Leadership Gap: What Gets Between You and Your Greatness. * Connect on Facebook. * Follow on Twitter. * Follow on Pinterest. * Connect on LinkedIn. * Follow on Google+. * Email lollydaskal@mac.com. Like this show? Click on over and give us a review on iTunes, please! Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Marketing Podcast with John Hall Podcast Transcript Guiding today’s customer journey means staying top of mind at every stage. Like so many things today that often involves content, but there’s so much more. My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall. John is the CEO and co-founder of Influence & Co. and the author of  Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You. He and I discuss the world of content and how it is still the future of marketing. In five years, Hall has grown Influence & Co. into one of the largest providers of high-quality expert content to more than 1,000 of the world’s top publications. Under John’s leadership, Influence & Co. was ranked No. 72 on Forbes’ “Most Promising Companies in America” list in 2014 and was named Empact’s “Best Marketing and Advertising Company of 2014” at the United Nations. Influence & Co. was also recently mentioned in Inc. as the No. 1 company dominating content marketing. Hall was recently recognized as a “must-see” and one of the most authentic speakers in Forbes. Questions I ask John Hall: * How do you think about content for each of the steps of the journey? How are you seeing people using content to build trust? What is content triggering? What you’ll learn if you give a listen: * What the relationship is between content and context How to get content in front of the right people at the right time How to use content to boost referrals Key takeaways from the episode and more about John Hall: * Learn more about Influence & Co. * Buy Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You. * Follow on Twitter. * Connect on LinkedIn. * Email john@influenceandco.com. Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Marketing Podcast with Scott Ingram Podcast Transcript I wrote a book titled Duct Tape Selling – Think like a marketer, sell like a superstar. Occasionally, I hear from salespeople who read the book and acted on the advice and the story is always the same – it’s a lot of work but the payoff is worth it. My guest for this week’s episode of the Duct Tape Marketing Podcast is Scott Ingram, Strategic Account Manager at Relationship One and host of the Sales Success Stories Podcast. He and I discuss why it’s important for sales and marketing teams to have a positive relationship and how they can work hand-in-hand. Scott contacted me after reading and applying the ideas from the book and our interview is a testament to his application. Ingram is no stranger to marketing technology. He’s been in the space since 2009 and joined Eloqua in 2011. After writing a successful book on Event Marketing, “Making Rain with Events”, he joined Relationship One and is now the Strategic Account Manager. As if that didn’t keep him busy enough he started our Inspired Marketing Podcast series and is raising two daughters. A true Austinite, he always wears his Rickshaw boots while remaining a data geek with his constant Fitbit data retrieval. Questions I ask Scott Ingram: * How can people effectively reach out on Linkedin? * What does it mean to think like a marketer? * What if companies don’t have the culture to include content in sales? What you’ll learn if you give a listen: * How to involve customers in telling your story * Why you need to provide benefits before you even start the sales conversation * Why content is an incredible asset for sales people Key takeaways from the episode and more about Scott Ingram: * Learn more about Relationship One. * Listen to the Sales Success Stories Podcast. * Listen to the Inspired Marketing Podcast. * Follow on Twitter. * Connect on LinkedIn. * Email scott@top1.fm. Like this show? Click on over and give us a review on iTunes, please! Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Marketing Podcast with Bryan Eisenberg Podcast Transcript C’mon, how are you going to be like Amazon – I mean, why would you want to? Here’s the thing most don’t realize about Amazon – they do so many things like a small business that they are actually more nimble than much smaller organizations and they can teach small business a ton. Amazon gets continuous optimization better than anyone and continuous optimization is a by-product of caring about your customer. My guest for this week’s episode of the Duct Tape Marketing Podcast is Bryan Eisenberg. He is a long-time featured keynote speaker for many things including SEO and conversion rate optimization and is the author of many books including his newest release, Be Like Amazon.  He and I discuss, you guessed it, how to be like Amazon, even if you run a small business. Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be Testing” and “Buyer Legends.”. He is an internationally recognized authority and pioneer in online marketing, improving conversion rates, persuasive content and persona marketing, and helping organizations improve their customer experiences. Questions I ask Bryan Eisenberg: * How does Amazon do such a good job at understanding what customers want? * What are the four pillars of success? * How can people take the four pillars of success and apply them to their business? What you’ll learn if you give a listen: * How to be fearless like Amazon * What you can learn about management from Amazon * Why optimization starts with caring Key takeaways from the episode and more about Bryan Eisenberg: * Learn more about Bryan Eisenberg. * Buy the Kindle version of Be Like Amazon. * Subscribe to BelikeAmazon.com. * Follow on Twitter. * Connect on Facebook. * Email bryan@bryaneisenberg.com. Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Marketing Podcast with Carrie Wilkerson Podcast Transcript Don’t let the title of this post fool you, it’s not about doing something to make more money, it’s about being true to yourself and the fact that often that’s the secret to success that few talk about. If you hang around a long-time entrepreneur for any length of time you’re bound to hear their origin story – and there’s a pretty good chance that if you tracks the ups and down of their working past you’ll see some moments when they made a turn in the road that had great impact. It’s fashionable these days to refer to the idea of “pivoting” a business to adjust to market demand, but I think most individual entrepreneurs do a lot of pivoting but it’s often a move to regain some congruence. My guest for this week’s episode of the Duct Tape Marketing Podcast is Carrie Wilkerson. She is a best-selling author, international speaker, radio guest, and sought-after “really nice person.” She is the author of The Barefoot Executive. She and I discuss why alignment and congruency are so important for business success. Featured on CNN and Fox Business News and named by Forbes as a top small business influencer, Carrie has consulted with Google and other influential business leaders on business growth strategies and current trends. However, Carrie mostly enjoys helping ordinary people lead extraordinary lives. There are couple awkward (for me) moments in this podcast where I wanted to push a little harder, but I think help back because, frankly, I’ve struggled with this idea at times and am not entirely sure I’ve figured it out. Questions I ask Carrie Wilkerson: * What are your tips for marketing a new brand? * Why is it valuable to find a niche? * How can people say focused when numerous opportunities come their way? What you’ll learn if you give a listen: * How to pivot to a new opportunity without losing momentum from past brand recognition and efforts * How to be seen, be heard, and be helpful * How to get more done by having fewer priorities Key takeaways from the episode and more about Carrie Wilkerson: * Learn more about Carrie Wilkerson. * See what Wilkerson is speaking about. * Read The Barefoot Executive. * Read what Wilkerson is reading: Necessary Endings by Dr. Henry Cloud and The Brain Warrior’s Way by Dr. Daniel G. Amen. * Follow on Twitter. * Connect on LinkedIn. * Connect on Facebook. * Follow on Instagram. * Follow on YouTube. * Email speakert@carriewilkerson.com. If you like the Duct Tape Marketing Podcast,