Summary: <a href="http://traffic.libsyn.com/ducttape/John_Interviews_Bryan_Eisenberg.mp3">Marketing Podcast with Bryan Eisenberg</a><br><br> <a href="https://www.ducttapemarketing.com/transcript-of-want-to-be-like-amazon/">Podcast Transcript</a><br><br> <br><br> <br> C’mon, how are you going to be like Amazon – I mean, why would you want to?<br> Here’s the thing most don’t realize about Amazon – they do so many things like a small business that they are actually more nimble than much smaller organizations and they can teach small business a ton.<br> Amazon gets continuous optimization better than anyone and continuous optimization is a by-product of caring about your customer.<br> My guest for this week’s episode of the Duct Tape Marketing Podcast is Bryan Eisenberg. He is a long-time featured keynote speaker for many things including SEO and conversion rate optimization and is the author of many books including his newest release, <a href="https://www.amazon.com/Be-Like-Amazon-Lemonade-Stand-ebook/dp/B06XXT8LRP/ref=asap_bc?ie=UTF8">Be Like Amazon</a>. He and I discuss, you guessed it, how to be like Amazon, even if you run a small business.<br> Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “<a href="http://www.amazon.com/dp/078521965X?tag=httpwwwcallto-20&camp=213381&creative=390973&linkCode=as4&creativeASIN=078521965X&adid=1SVSB2PBMHK0T3924B6E&">Call to Action</a>”, “<a href="http://www.amazon.com/dp/B00112C6MG?tag=httpwwwcallto-20&camp=213381&creative=390973&linkCode=as4&creativeASIN=B00112C6MG&adid=1RXNW28W2ZTAJHKDTY4Z&">Waiting For Your Cat to Bark?</a>”, “<a href="http://www.amazon.com/dp/0470290633?tag=httpwwwcallto-20&camp=213381&creative=390973&linkCode=as4&creativeASIN=0470290633&adid=1E7RN8NMX3E66JKCNP4A&">Always Be Testing</a>” and “<a href="http://amzn.to/2jwv1Lg">Buyer Legends</a>.”. He is an internationally recognized authority and pioneer in online marketing, improving conversion rates, persuasive content and persona marketing, and helping organizations improve their customer experiences.<br> Questions I ask Bryan Eisenberg:<br> <br> * How does Amazon do such a good job at understanding what customers want?<br> * What are the four pillars of success?<br> * How can people take the four pillars of success and apply them to their business?<br> <br> What you’ll learn if you give a listen:<br> <br> * How to be fearless like Amazon<br> * What you can learn about management from Amazon<br> * Why optimization starts with caring<br> <br> Key takeaways from the episode and more about Bryan Eisenberg:<br> <br> * Learn more about <a href="http://www.bryaneisenberg.com/">Bryan Eisenberg</a>.<br> * Buy the Kindle version of <a href="https://www.amazon.com/Be-Like-Amazon-Lemonade-Stand-ebook/dp/B06XXT8LRP/ref=asap_bc?ie=UTF8">Be Like Amazon</a>.<br> * Subscribe to <a href="http://BelikeAmazon.com">BelikeAmazon.com</a>.<br> * Follow on <a href="https://twitter.com/TheGrok">Twitter</a>.<br> * Connect on <a href="https://www.facebook.com/bryan.eisenberg">Facebook</a>.<br> * Email <a href="mailto:bryan@bryaneisenberg.com">bryan@bryaneisenberg.com</a>.<br> <br> Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at <a href="http://ducttapemarketingconsultant.com">ducttapemarketingconsultant.com</a>.<br>
