Duct Tape Marketing

Marketing Podcast with Gretchen Rubin Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Gretchen Rubin, she writes on habits and happiness. She is the author of a number of New York Times Bestselling books including The Happiness Project and a new book, The Four Tendencies. She and I discuss how to understand yourself better—and also how to influence others more effectively. Rubin has an enormous readership, both in print and online, and her books have sold almost three million copies worldwide, in more than thirty languages. On her popular weekly podcast Happier with Gretchen Rubin, she discusses good habits and happiness with her sister Elizabeth Craft; they’ve been called the “Click and Clack of podcasters.” Her podcast was named in iTunes’s lists of “Best Podcasts of 2015” and was named in the Academy of Podcasters “Best Podcasts of 2016.” BuzzFeed listed Happier in 10 Life-Changing Things to Try in June and the New Yorker said, “Their voices remind you that life is a human project that we’re all experimenting with.” Fast Company named Rubin to its list of Most Creative People in Business, and she’s a member of Oprah’s SuperSoul 100. She’s been interviewed by Oprah, eaten dinner with Daniel Kahneman, and walked arm-in-arm with the Dalai Lama. Questions I ask Gretchen Rubin: * There have been a lot of books on personality types, what does your new book add to that body of work? * Are certain types of tendencies suited for certain roles? * Can you have a mix between tendencies? What you’ll learn if you give a listen: * How to lead teams with diverse tendencies * How people develop their tendencies * How this personality quiz is different than other personality-based quizzes out there Key takeaways from the episode and more about Gretchen Rubin: * Learn more about Gretchen Rubin. * Take the quiz. * Listen to the podcast. * Follow on Twitter. * Connect on Facebook. * Connect on LinkedIn. * Follow on Pinterest. * Subscribe to YouTube. * Follow on Instagram. * Email gretchen@gretchenrubin.com. Like this show? Click on over and give us a review on iTunes, please! Tens of thousands of businesses use Grade.

Marketing Podcast with David Meerman Scott Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is David Meerman Scott, one of the pioneers of inbound marketing and author of many books including the 6th edition of The New Rules of Marketing & PR. The New Rules of Marketing & PR has been translated into 29 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 375,000 copies sold so far. He and I discuss current marketing trends and best practices as well as his new project, Signature Tones, a sonic branding studio. Scott is an internationally acclaimed strategist, whose books and blogs are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products, and organizations stand out, get noticed and capture hearts and minds. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking,World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in production as a feature-length film) and Marketing Lessons from The Grateful Dead. Questions I ask David Meerman Scott: * What is new in the 6th edition of your book? * How has content evolved over the years? * How has social media evolved, good or bad, in the last few years? What you’ll learn if you give a listen: * Why it’s essential to have your own blog and website and not rely on other platforms * How inbound and outbound marketing efforts work together * What exactly sonic branding is and why Scott got involved Key takeaways from the episode and more about David Meerman Scott: * Learn more about David Meerman Scott. * Learn more about Signature Tones. * Read the 6th edition of The New Rules of Marketing & PR. * Follow on Twitter. * Connect on LinkedIn. * Email David@DavidMeermanScott.com. Like this show? Click on over and give us a review on iTunes, please!

Marketing Podcast with Carson Tate Routine, process, to-do and task lists – that’s how we get stuff done right? Turns out the most productive individuals all have one thing in common and that’s a system. In search for that one, perfect system people use GTD, Franklin-Covey, Note pad, Evernote and a variety of hybrid tricks and tools. My guest for this week’s episode of the Duct Tape Marketing Podcast is Carson Tate, author of Work Simply: Embracing the Power of Your Personal Productivity Style and founder of a productivity consulting practice Working Simply. My favorite part of Tate’s work is the recognition that everyone has their own personal productivity style and that because of that one person’s system won’t necessarily work for everyone. So, if you’ve tried to use GTD or Evernote and couldn’t wrap your brain around why others swear by them when you just can’t get the knack of them, turns out they just don’t fit your style. It’s a lot like learning – some people love words, some pictures, some math, some history. The trick to unlocking your productivity is to embrace this fact. Tate has even created a personal productivity assessment to help you determine your style – take the test here. Getting more done each day, managing the demands of a growing company and juggling all the new things that come at me each day consumes a great deal of my thinking so I invest a great deal of energy in ways that allow me to do more, but with less stress.

Marketing Podcast with Marylou Tyler Podcast Transcript Inbound, inbound, inbound – that’s marketing rally cry for that last few years. But a funny thing happened on the way to all this inbound marketing activity – outbound marketing – done right, has never been more effective. In fact, great outbound marketing can draw even greater interest to the assets and content that inbound marketers are so fond of building. I wrote this post about this almost four years ago – Why Outbound Marketing Has Never Been More Effective – and it’s still valid. My guest for this week’s episode of the Duct Tape Marketing Podcast is Marylou Tyler, founder of Strategic Pipeline, a Fortune 1000 sales process improvement consulting group. She’s also the author of Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline, as well as Predictable Revenue. She and I discuss how selling and prospecting are two different things and why small businesses need to master each of them to succeed. Tyler specializes in optimizing top-of-funnel sales processes and implementing predictable new sales opportunity models. Her approach walks clients through a 7-point outreach process/framework that is part behavioral, part predictive, and part creative (persuasive storytelling). Questions I ask Marylou Tyler: * Should prospecting be a big part of a salesperson’s job? * How do you build and operate a successful outbound prospecting program? * How do you get past sales vanity metrics? What you’ll learn if you give a listen: * Why you must have a prospecting function in your business * How to manage inbound vs. outbound sales and marketing * How to get good at disqualifying prospects Key takeaways from the episode and more about Marylou Tyler: * Learn more about MaryLou Tyler. * Access the 7-Step Process. * Follow on Twitter. * Connect on LinkedIn. * Subscribe to YouTube channel. * Email strategicpipeline@gmail.com. Like this show? Click on over and give us a review on iTunes, please! Want to know the secret to reaching inbox zero and taking back your email sanity? The answer is SaneBox and I can’t recommend it enough. SaneBox sorts through your email and moves all of the trivial stuff into a different folder so the only messages in your inbox are the ones you actually want to see. Aside from removing all of the junk so you can focus on messages that matter, there’s a great feature called the BlackHole. Move an email into that folder and you’ll never hear from the sender again. They also have Reminders that automatically remind me when I need a follow-up email, aka nothing falls through the cracks. Did I mention snooze emails? They are a great way to defer/de-emphasize less urgent emails so that I can read them later. Because we could all use more organization in o...

Marketing Podcast with Jeff Goins Podcast Transcript There are very few – maybe no – original ideas left, so stop beating yourself up looking for that one amazing new idea. The best and most profitable innovations are often created when someone blends two or three existing ideas in entirely new ways. It’s okay to be an artist – in fact, at some level, we are all artists – it’s just not okay to starve being one. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jeff Goins, blogger, speaker, founder of Tribe Writers, and author of many books including Real Artists Don’t Starve. He and I discuss timeless strategies for thriving in the new creative age. Goins believes we all have a creative gift worth sharing with the world. And that is our art. So whether you have a business idea, a book in you, or some other project you want to create, he wants to help you get that work out and into the world and help convince you that you don’t have to starve to do it. Questions I ask Jeff Goins: * Are marketing and selling “selling out” for an artist? * What is Tribe Writers? * How do small business owners need to be artists in their own rights? What you’ll learn if you give a listen: * The myths of the thriving artist and starving artist * What it takes to thrive in your field * Why you need to practice in public Key takeaways from the episode and more about Jeff Goins: * Learn more about Goins, Writer. * Learn more Tribe Writers. * Read Real Artist Don’t Starve. * Follow on Twitter. * Connect on LinkedIn. * Email Jeff@goinswriter.com. Like this show? Click on over and give us a review on iTunes, please! Want to know the secret to reaching inbox zero and taking back your email sanity? The answer is SaneBox and I can’t recommend it enough. SaneBox sorts through your email and moves all of the trivial stuff into a different folder so the only messages in your inbox are the ones you actually want to see. Aside from removing all of the junk so you can focus on messages that matter, there’s a great feature called the BlackHole. Move an email into that folder and you’ll never hear from the sender again. They also have Reminders that automatically remind me when I need a follow-up email, aka nothing falls through the cracks. Did I mention snooze emails? They are a great way to defer/de-emphasize less urgent emails so that I can read them later. Because we could all use more organization in our email life, we worked out a great deal for our listeners. Visit https://www.sanebox.com/ducttape today and they’ll throw in an extra $25 credit on top of the two-week free trial. You don’t have to enter your credit card information unless you decide to buy, so there’s really nothing to lose. Check it out today and let me know if you love the BlackHole and reaching inbox zero as much as ...

Marketing Podcast with Simon Sinek Podcast Transcript For this week’s episode of the Duct Tape Marketing Podcast, we’ll revisit my conversation with Simon Sinek, author of Start With Why and the most recent Leaders Eat Last. First off, if you’ve not read either of these books, I suggest you get both. In Start With Why Sinek echoes many of themes surrounding purpose that I’ve been preaching for years. Leaders Eat Last is a bit of a follow up in that once you have your “why” you must go to work on attracting and leading with whom that why resonates. As Sinek explains, the title of the book is drawn from a long-standing, yet undocumented, policy in military mess halls in which leaders by rank eat last. Perhaps the primary point in the book is that the true art of leadership isn’t about ruling with power, it’s about helping others get what they want. Sinek compares that act of parenting to leadership. In a perfect world, a parent wants what’s best for a child, helps them reach their full potential and doesn’t always get to be their best friend in the process. But the key here is trust. When we trust a leader, even if we don’t actually like spending time with them, we will follow them. Sinek uses the success of the 12 Step Program widely used in Alcoholics Anonymous to make another point about true leadership. Over the years, AA has found that if people successfully move through the first eleven steps but fail to embrace the twelfth, they often fall back into old habits. The final step asks them to help another alcoholic find recovery. The message and perhaps paradox of leadership is that in the end it is simply the act of helping others get what they want. Questions I ask Simon: * How is your title inspired by the military? * What makes you a leader? * How does leadership, or lack thereof affect job satisfaction? What you’ll learn if you give a listen: * How Simon found his focus and passion and discovered how to facilitate trust between leaders and their employees * How to practice leadership * What makes a healthy workplace culture Want to know the secret to reaching inbox zero and taking back your email sanity? The answer is SaneBox and I can’t recommend it enough. SaneBox sorts through your email and moves all of the trivial stuff into a different folder so the only messages in your inbox are the ones you actually want to see. Aside from removing all of the junk so you can focus on messages that matter, there’s a great feature called the BlackHole. Move an email into that folder and you’ll never hear from the sender again. They also have Reminders that automatically remind me when I need a follow-up email, aka nothing falls through the cracks. Did I mention snooze emails? They are a great way to defer/de-emphasize less urgent emails so that I can read them later. Because we could all use more organization in our email life, we worked out a great deal for our listeners. Visit https://www.sanebox.com/ducttape today and they’ll throw in an extra $25 credit on top of the two-week free trial. You don’t have to enter your credit card information unless you decide to buy, so there’s really nothing to lose. Check it out today and let me know if you love the BlackHole and reaching inbox zero as much as I do.

Marketing Podcast with Ann Handley Podcast Transcript The simple answer to the promise in today’s title is this – get Ann Handley’s lbook – Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Handley is my guest for this week’s episode of the Duct Tape Marketing podcast and she knows a thing or two about writing. She’s a former writer for the Boston Globe and was the co-founder of early web news provider, Clickz. She currently acts as the Chief Content Officer for MarketingProfs. By keeping an eye on the types of content people love to consume and share as well as the typical mistakes many first time and long time writers make, she’s gained a pretty keen insight into what works and what doesn’t. In Everybody Writes, she makes the case for the fact that writing is inevitable to success in business and that in some form or another we can all stand to get better at this most basic form of communication. She also sticks a flag in the sand and takes a stand for better writing in general. The great thing about Handley, and you can hear in the interview, she’s serious about better writing but doesn’t take the notion too serious at all. In fact, her writing style is down right humorous at times. In Duct Tape Selling, I suggested that writing may be the master skill for anyone that needs to communicate an idea. Even if you don’t write for a living, but developing a writing practice you will become a better salesperson, speaker, thinker, and communicator. Everybody Writes is jammed packed with ideas, stories, and great advice as well as simple practical tips that every writer can use to improve their written communication. I love the last section of the book that breaks down how to write better landing pages, video scripts, emails and on and on – very practical stuff that everybody writes!

Marketing Podcast with Landon Ray Podcast Transcript I’ve known this week’s guest for about a decade and in that time I’ve watched him grow from tiny start-up to thriving Inc500 stand out. It’s really fun to see this kind of success and these stories are out there and everywhere if you look – no, they don’t always make the nightly news because it’s pretty much a bootstrapped, do the work, grow consistently kind of success – the best kind. My guest for this week’s episode of the Duct Tape Marketing Podcast is Landon Ray, the founder and CEO of ONTRAPORT, an award winning web-based sales, marketing and business automation software platform. He and I discuss his entrepreneurial road to success. ONTRAPORT was named one of Forbes’ Most Promising Companies in America in 2013 and was ranked #102 on the Inc500 (and #10 in software) as one of the 500 fastest growing privately held companies in America. ONTRAPORT was also one of Red Herring’s Top 100 North America Tech Startups, a top finalist for CareerBuilders’ First Annual “Big Strides in Small Business Award,” one of Achievers’ 50 Most Engaged Workplaces, the winner of Stevies for outstanding customer service, and a CoDIEs finalist for best relationship management software and best marketing automation software. Questions I ask Landon Ray: * What’s still hard about running your business? * How has the role of CEO changed over time? * What could make your product even better? What you’ll learn if you give a listen: * What Ray’s journey to success looked like * Where Ray’s business is today * How to be relevant with your audience Key takeaways from the episode and more about Landon Ray: * Learn more about ONTRAPORT. * Learn more about ONTRApalooza. * Connect on LinkedIn. Like this show? Click on over and give us a review on iTunes, please! Are you in need of WordPress support? If so, I highly recommend using WP Fix It. They provide 24/7 instant WordPress Support and now have a plugin that allows them to access your WP install while you’re in it. It’s pretty convenient! Be sure to check them out. Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Marketing Podcast with Jeff Sauer Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jeff Sauer. He is a digital marketing speaker, professor, and Google Analytics consultant. He and I discuss how businesses that track and use data to get better, succeed. Sauer is a born problem solver who has been creating on the web since he was in 8th grade. After graduating from college with a degree in Computer Information Systems, Sauer became a full-time Internet marketer in 2005. Since then, he has helped grow his company, Three Deep Marketing by 500% to $6 million in revenues, being named to the Inc 5000 list for 2010, 2011 and 2012. While working with some of the biggest brands in the world, his company has won numerous awards. Sauer was named the 2012 CIO of the Year in Minneapolis/St. Paul for emerging companies. Questions I ask Jeff Sauer: * What advice do you give to people to set up Google Analytics so that it’s not confusing? * What are Google Search Console and Tag Manager integrations? * How can you get rid of referral spam in Google Analytics? What you’ll learn if you give a listen: * How to use Goals in Google Analytics * How to navigate reports in Google Analytics * How AdWords and Google Analytics integrate Key takeaways from the episode and more about Jeff Sauer: * Learn more about Jeffalytics. * Views the Periodic Table of Google Analytics. * Follow on Twitter. * Connect on LinkedIn. * Email jeff.sauer@digitalmantis.com. Like this show? Click on over and give us a review on iTunes, please! Are you in need of WordPress support? If so, I highly recommend using WP Fix It. They provide 24/7 instant WordPress Support and now have a plugin that allows them to access your WP install while you’re in it. It’s pretty convenient! Be sure to check them out. Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Marketing Podcast with Ryan Holiday Podcast Transcript For a creative work to last it must be the right work – but it must also be promoted in the right way. Few people have figured this fine art out like my guest today. My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan Holiday. He is a writer, media strategist and author of numerous books including Perennial Seller: The Art of Making and Marketing Work That Lasts. He and I discuss why the majority of revenue is often from content that is over a year old, and how to make that content. Holiday dropped out of college at nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, and later served as the director of marketing for American Apparel. His company, Brass Check, has advised clients like Google, TASER, and Complex, as well as many prominent best-selling authors. Holiday has written four previous books, most recently The Obstacle Is the Way, which has been translated into seventeen languages and has a cult following among NFL coaches, world-class athletes, TV personalities, political leaders, and others around the world. Questions I ask Ryan Holiday: * What is a perennial seller? * Is there a certain approach or process you take to creating perennial content? * Is it possible to write a perennial seller around trending topics such as social media? What you’ll learn if you give a listen: * Why even amazing content doesn’t always last * What the four steps are to creating a perennial seller * How the perennial seller concept can apply to more than just content Key takeaways from the episode and more about Ryan Holiday: * Learn more about Ryan Holiday. * Read Perennial Seller: The Art of Making and Marketing Work That Lasts. * Take a look at Holiday’s Reading List. * Find out what Jantsch and Holiday were referring to at the end of the show in this Google Hangout. * Follow on Twitter. * Connect on Facebook. * Email ryan.holiday@gmail.com. Like this show? Click on over and give us a review on iTunes, please! Are you in need of WordPress support? If so, I highly recommend using WP Fix It. They provide 24/7 instant WordPress Support and now have a plugin that allows them to access your WP install while you’re in it. It’s pretty convenient! Be sure to check them out. Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Marketing Podcast with Rebekah Radice Podcast Transcript Social media didn’t go away – it just moved. It moved to become another strategic element of marketing where it belongs. The fact is, if you plan to benefit from social behavior, you must alter your thinking around the proper use of social media for each stage of the customer journey. My guest for this week’s episode of the Duct Tape Marketing Podcast is Rebekah Radice. She is a marketer and founder of RadiantLA, a training and development company helping business professionals use online marketing strategically. Radice is also the author of Social Media Mastery: A Comprehensive Guide to Strategic Growth. She and I discuss why social media needs to be a part of your strategic approach to marketing. Radice is an award winning marketer whose entrepreneurial roots, instincts and unstoppable energy create a powerful force for strategic business growth. She has been blogging since 2004 on one of the top social media blogs, rebekahradice.com – voted a “2015 and 2016 Top 10 Social Media Blog” by Social Media Examiner. As a recognized leader and influencer, Radice has been featured on CBS, at the NATO Leadership Summit, and was recently listed as a Top Marketing Influencer by Brand24, and as one of the Top Ten Social Media Marketers and Top 40 Content Marketers by Onalytica. Questions I ask Rebekah Radice: * What does Social Media Mastery: A Comprehensive Guide to Strategic Growth add to the conversation given that there is so much on the topic? * What is the role of social media in the big picture of marketing? * What do you tell small business owners who are against social media? What you’ll learn if you give a listen: * Where social media fits into the customer journey * How to use social media to get clients * How to use social media to drive offline conversations Key takeaways from the episode and more about Rebekah Radice: * Learn more about Rebekah Radice. * Read Social Media Mastery: A Comprehensive Guide to Strategic Growth. * Connect on Facebook. * Follow on Twitter. * Connect on Linkedin. * Subscribe to YouTube channel. * Email rebekah@rebekahradice.com. Like this show? Click on over and give us a review on iTunes, please! Are you in need of WordPress support? If so, I highly recommend using WP Fix It. They provide 24/7 instant WordPress Support and now hav...

Marketing Podcast with Rob Greenlee Podcast Transcript Every now and then I have to get pretty meta on my podcast and use it to talk about podcasting. Podcasting, both appearing on them and producing your own, is a solid small business marketing tactic and I’ve been trying to spread that word for many years. My guest for this week’s episode of the Duct Tape Marketing Podcast is Rob Greenlee. He is a podcaster and the Head of Content at Spreaker, a podcast publishing platform. He and I discuss, you guessed it, podcasting. Greenlee is the co-host of The New Media Show audio & video podcast and Spreaker Live Show. He is the former founder and lead host of WebTalk World Radio Show and Zune Insider podcast. Prior to Spreaker, he was with PodcastOne as EVP/CTO and was also former Business Manager and Content Manager, Podcasts at Microsoft Zune, Xbox and Windows Phone. Questions I ask Rob Greenlee: * Why has podcasting gotten so big? * What are some ways you’ve seen people use podcasting to enhance their businesses? * What tools do you need to podcast successfully? What you’ll learn if you give a listen: * How podcasting can lead to connections and relationships you wouldn’t otherwise have * Where podcasting falls into the marketing mix * How to do podcasting right Key takeaways from the episode and more about Rob Greenlee: * Learn more about Rob Greenlee. * Learn more about Spreaker. * Listen to the Spreaker Live Show. * Listen to the The New Media Show. * Follow on Twitter. * Connect on Linkedin. * Email rob@spreaker.com. Like this show? Click on over and give us a review on iTunes, please! Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Marketing Podcast with Mandi Ellefson Podcast Transcript What’s your biggest problem? Is it time? Focus? Delegation? Those are the problems I hear about all the time and are seemingly the most difficult to solve. My guest for this week’s episode of the Duct Tape Marketing Podcast is Mandi Ellefson, a scalable freedom strategist and founder of The Hands-Off CEO. She and I discuss how to find time, how to free up time, and how to get greater focus in your business that will lead to greater profitability. As the founder of The Hands-Off CEO, she leads clients into greater success, life balance, and productivity by helping them free up to 20-50% of their work week. Her international clientele has seen productivity and cost savings gains of up to 67%. As a co-author of the best seller Creating Business Growth, Mandi is a recognized expert and sought-after speaker.  Her new book Hands-Off Consulting Growth will be available this fall. Questions I ask Mandi Ellefson: * What is a success map? * Why is delegating so hard? * What is the rapid delegation process? What you’ll learn if you give a listen: * How to scale custom services * How to free up more time in your week * What steps to take to develop a scalability plan Key takeaways from the episode and more about Mandi Ellefson: * Learn more about The Hands-Off CEO. * Check out the Scale to Freedom Roadmap. * Read The Hands-Off CEO blog. * Connect on Facebook. * Follow on Twitter. * Connect on LinkedIn. * Email mandi@handsoffceo.com. Like this show? Click on over and give us a review on iTunes, please! Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Marketing Podcast with David Robertson Podcast Transcript “Innovate or die.” That’s what Peter Drucker said, and I think a lot of people took that to mean that you have to create a company that disrupts an entire industry and that you should be looking for ways to innovate on your products and services like nobody has in the past, but I personally think that line was misunderstood. I believe, in a lot of ways, what Drucker was talking about was a value that implies that you have to innovate like you have to be trustworthy. It has to be built into the core of how you serve your customers. Innovation should be looked at as optimization as opposed to disruption. My guest for this week’s episode of the Duct Tape Marketing Podcast is David Robertson. He is on the faculty of the MIT Sloan School of Management, host of the Innovation Navigation podcast, and co-author of The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation. He and I discuss why innovation must be at the core of how you serve your customers. Robertson has been a student, teacher, and practitioner of the art of innovation for his entire career. He intends to bring brilliant minds worldwide to share their knowledge with him, and you, as they explore what companies can do to boost innovation. Robertson is a frequent public speaker and serves as a consultant to companies on innovation and technology management issues. Among other journals, Robertson has been published in Harvard Business Review and MIT Sloan Management Review. Questions I ask David Robertson: * How would you describe what innovation is? * Is there a time when innovation can be harmful? * How can companies adjust to generational shifts? What you’ll learn if you give a listen: * How to look at innovation in a systematic way * How to innovate if your product may be going away * How to innovate with a service-based company Key takeaways from the episode and more about David Robertson: * Learn more about Robertson and listen to the Innovation Navigation podcast. * Read The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation. * Follow on Twitter. * Connect on Linkedin. Like this show? Click on over and give us a review on iTunes, please! Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Marketing Podcast with Bernadette Jiwa Podcast Transcript I think you know what to do – I really do. The problem is that in the storm of running the business you start listening to outside influences, opinions of others, and maybe even what you see others in your industry doing. Get back in touch with your own intuition and gut feeling and you’ll end up a lot better off – my guess is a lot happier too! My guest for this week’s episode of the Duct Tape Marketing Podcast is Bernadette Jiwa. She is a recognized global authority on the role of story in business, innovation, and marketing, and the author of five best-selling books on marketing and brand storytelling  She and I discuss her new book, Hunch: Turn Your Everyday Insights Into the Next Big Thing. Jiwa helps companies big and small to design, build and grow brands they’re proud of. She has worked with hundreds of entrepreneurs and business leaders enabling them to develop a business strategy and brand story that’s aligned with their vision and values. Questions I ask Bernadette Jiwa: * Can people get better at mindfulness, curiosity, and empathy? Are they teachable? * Should you trust your intuition? * What assignments would Bernadette give to turn your insights into the next big thing? What you’ll learn if you give a listen: * What the role of data is when it comes to trusting your gut * Which three traits entrepreneurs have * Why caring deeply is key to meeting an unmet need Key takeaways from the episode and more about Bernadette Jiwa: * Learn more about Bernadette Jiwa. * Read Hunch: Turn Your Everyday Insights Into the Next Big Thing. * Follow on Twitter. * Connect on LinkedIn. * Connect on Facebook. * Email hello@thestoryoftelling.com. Like this show? Click on over and give us a review on iTunes, please! Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.