Summary: <a href="http://traffic.libsyn.com/ducttape/John_Interviews_John_Hall.mp3">Marketing Podcast with John Hall</a><br><br> <a href="https://www.ducttapemarketing.com/transcript-of-top-of-mind/">Podcast Transcript</a><br><br> <br> <br> Guiding today’s customer journey means staying top of mind at every stage. Like so many things today that often involves content, but there’s so much more.<br> My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall. John is the CEO and co-founder of <a href="https://www.influenceandco.com">Influence & Co.</a> and the author of <a href="https://www.amazon.com/Top-Mind-Content-Unleash-Influence/dp/1260011925">Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You</a>. He and I discuss the world of content and how it is still the future of marketing.<br> In five years, Hall has grown Influence & Co. into one of the largest providers of high-quality expert content to more than 1,000 of the world’s top publications. Under John’s leadership, Influence & Co. was ranked No. 72 on Forbes’ “<a href="http://www.forbes.com/companies/influence-co/" target="_blank" rel="noopener noreferrer">Most Promising Companies in America</a>” list in 2014 and was named Empact’s “<a href="https://www.empactshowcase.com/2014category" target="_blank" rel="noopener noreferrer">Best Marketing and Advertising Company of 2014</a>” at the United Nations. Influence & Co. was also recently mentioned in Inc. as the <a href="http://www.inc.com/john-rampton/7-companies-that-are-dominating-content-marketing.html" target="_blank" rel="noopener noreferrer">No. 1 company dominating content marketing</a>. Hall was recently <a href="http://www.forbes.com/sites/johnrampton/2015/09/15/10-keynote-speakers-who-will-keep-you-ahead-of-digital-marketing-trends/" target="_blank" rel="noopener noreferrer">recognized</a> as a “must-see” and one of the most authentic speakers in Forbes.<br> Questions I ask John Hall:<br> <br> * How do you think about content for each of the steps of the journey?<br> How are you seeing people using content to build trust?<br> What is content triggering?<br> <br> What you’ll learn if you give a listen:<br> <br> * What the relationship is between content and context<br> How to get content in front of the right people at the right time<br> How to use content to boost referrals<br> <br> Key takeaways from the episode and more about John Hall:<br> <br> * Learn more about<a href="https://www.influenceandco.com"> Influence & Co.</a><br> * Buy <a href="https://www.amazon.com/Top-Mind-Content-Unleash-Influence/dp/1260011925">Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You</a>.<br> * Follow on <a href="https://twitter.com/johnhall">Twitter</a>.<br> * Connect on <a href="https://www.linkedin.com/in/johnhall4/">LinkedIn</a>.<br> * Email <a href="mailto:john@influenceandco.com">john@influenceandco.com</a>.<br> <br> Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at <a href="http://ducttapemarketingconsultant.com">ducttapemarketingconsultant.com</a>.<br>
