Duct Tape Marketing

Marketing Podcast with Andy Molinksy Podcast Transcript I think many of us associate time outside of our comfort zone as a negative thing, but in my experience, it’s where all growth occurs. I’m not suggesting you need to subject yourself to painful experiences but I do think if you fear something there’s a pretty good chance it’s calling out to you. I know when I first started speaking to groups I was very outside of my zone, but I also knew it was where I needed to go to achieve my goals. My guest for this week’s episode of the Duct Tape Marketing Podcast is Andy Molinsky. He is a professor at Professor at Brandeis University’s International Business School and is the author of a book called, Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge and Build Confidence. He and I discuss why stepping out of your comfort zone is important and how to take the leap in that direction. Molinsky’s work helps people develop the insights and courage necessary to act outside their personal and cultural comfort zones when doing important, but challenging, tasks in work and life. His research and writing have been featured in Harvard Business Review, Inc. Magazine, Psychology Today, the Financial Times, the New York Times, the Wall Street Journal, the Boston Globe, NPRand Voice of America.  Questions I ask Andy Molinski: * Why is the term “comfortable” taken as a negative connotation? * What keeps people in their comfort zone? * What are some success stories you’ve heard of people stepping out of their comfort zone? What you’ll learn if you give a listen: * How to step out of your comfort zone * How to make new habits stick * What role parents and society have as it relates to somebody’s comfort zone Key takeaways from the episode and more about Andy Molinsky: * Learn more about Andy Molinsky. * Read Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge and Build Confidence. * Follow on Twitter. * Connect on LinkedIn. * Connect on Facebook. * Follow on YouTube. * Email andy@andymolinsky.com. Looking for an awesome WordPress tools for your business? Look no further than Thrive Themes and Thrive Leads. They are packed with features that will not only make your website building life easy, but will make your entire website convert more of your visitors into subscribers, customers & clients. Click here to learn more. This week’s episode is also brought to you by ActiveCampaign. This is my new go-to CRM, ESP, and marketing automation platform. With its low cost, any size of business can use it. Starting at $19/month, you can keep track of your clients, see who’s visiting your website, and follow-up based on behavior. Learn more here.

Marketing Podcast with Elizabeth Marshall Podcast Transcript Thought leadership – now there’s a term that’s been abused of late. Yes, thought leadership is a tremendous posture to work from, but it’s earned, not proclaimed. My guest for this week’s episode of the Duct Tape Marketing Podcast is Elizabeth Marshall. I like to call her the consultant to the stars. She has helped influential thought leaders including Seth Godin, Michael Port, and former Starbucks President, Howard Behar, and is the co-author of The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. She and I discuss the 10 elements of a thought leader platform that you want to be thinking about at any given time. In this session, Elizabeth and I cover some of the most important elements of building a though leadership platform. Questions I ask Elizabeth Marshall: * Is there a path that a person should take to be a thought leader? * What is the difference between your strategic relationships and your audience? * Where does the business model fit into thought leadership? What you’ll learn if you give a listen: * Why you should consider thought leadership * What a deep dive into the 10 elements of thought leadership look like * Why you need to be consistent and meaningful Key takeaways from the episode and more about Elizabeth Marshall: * Learn more about Elizabeth Marshall. * Learn more about the Thought Leader Platform Diagnostic and book your session. * Buy The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. * Follow on Twitter. * Connect on LinkedIn. * Connect on Facebook. * Email elizabeth@elizabethmarshall.me. Looking for an awesome WordPress tools for your business? Look no further than Thrive Themes and Thrive Leads. They are packed with features that will not only make your website building life easy, but will make your entire website convert more of your visitors into subscribers, customers & clients. Click here to learn more. This week’s episode is also brought to you by ActiveCampaign. This is my new go-to CRM, ESP, and marketing automation platform. With its low cost, any size of business can use it. Starting at $19/month, you can keep track of your clients, see who’s visiting your website, and follow-up based on behavior. Learn more here.

Marketing Podcast with David Mihm Podcast Transcript Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords search revenue is starting to shrink and Google is looking to monetize the map and local listings as the next frontier. In fact, they never actually want you to leave the SERPs and are using your website to inform their results with knowledge rather than send traffic. My guest for this week’s episode of the Duct Tape Marketing Podcast is David Mihm. He is a digital marketing expert for small businesses, co-founder of GetListed.org, and founder of Tidings. He and I discuss local search trends and why Google may not ever want you to leave the search engine results pages. Mihm was instrumental in the development of Moz Local and served as Moz’s Director of Local Search Strategy. He has been invited to present on Local search marketing at every major industry conference, including the BIA/Kelsey Group ILM Series, LSA, StreetFight, MozCon, SearchLove, and multiple SMX and SES events. Questions I ask David Mihm: * What’s going on in local right now that people need to know? * Should we optimize for Google’s 3-pack? * Are we coming to an age where fewer people will land on websites directly? What you’ll learn if you give a listen: * What you need to know about snippets * Why everyone needs a VPN * What you need to know about the trend of blending organic and paid search Key takeaways from the episode and more about David Mihm: * Learn more about David Mihm. * To access the graphic mentioned in this episode, click here. * Learn more about Tidings. * Follow on Twitter. * Connect on LinkedIn. * Connect on Facebook. * Email dm@tidings.com. Looking for an awesome WordPress tools for your business? Look no further than Thrive Themes and Thrive Leads. They are packed with features that will not only make your website building life easy, but will make your entire website convert more of your visitors into subscribers, customers & clients. Click here to learn more. This week’s episode is also brought to you by ActiveCampaign. This is my new go-to CRM, ESP, and marketing automation platform. With its low cost, any size of business can use it. Starting at $19/month, you can keep track of your clients, see who’s visiting your website, and follow-up based on behavior. Learn more here.

Marketing Podcast with Ben Beck Podcast Transcript You know the topic of bots is a hot one when the Internet marketing crowd starts selling courses on making millions with chatbots! But, there’s reason for small business owners to start paying attention to this category as it’s probably here to stay. Facebook is pushing bots in messenger as another ad stream and more and more companies are using bot technology to serve clients. I’ve yet to see a great lead generation use for bots, but it’s coming. I wrote a post about bots not long ago – check out The Bots Are Coming and have a listen to this week’s podcast. My guest for this week’s episode of the Duct Tape Marketing Podcast is Ben Beck. He is an entrepreneur, marketing consultant, and author of the weekly MarTech Monday column on the ClearVoice blog. He and I discuss the trending topic of chatbots and why they’re going to be a big part of our marketing and technology lives. Beck loves working at the intersection of technology, security, and marketing. From his early youth selling discount candy from his locker to building his own SMS marketing tool that he sold to the state of Utah, he has learned the value of entrepreneurial thinking and smarter marketing. Questions I ask Ben Beck: * What is a chatbot? * What are some of the categories of ways businesses use chatbots? * Should everybody consider chatbots of part of their marketing strategy? What you’ll learn if you give a listen: * Where chatbots fall short * Why personality needs to be included in chatbots * How to build a chatbot Key takeaways from the episode and more about Ben Beck: * Follow on Twitter. * Connect on LinkedIn. * Email ben@roi.me. * Learn more about Chatfuel. * Learn more about API.AI. Looking for an awesome WordPress tools for your business? Look no further than Thrive Themes and Thrive Leads. They are packed with features that will not only make your website building life easy, but will make your entire website convert more of your visitors into subscribers, customers & clients. Click here to learn more. This week’s episode is also brought to you by ActiveCampaign. This is my new go-to CRM, ESP, and marketing automation platform. With its low cost, any size of business can use it. Starting at $19/month, you can keep track of your clients, see who’s visiting your website, and follow-up based on behavior. Learn more here.

Marketing Podcast with Vanessa Van Edwards Podcast Transcript What if people came with a guide? Well, apparently they do. Understanding human behavior, including body language and posture, is one of the keys to effective communication at every level. My guest for this week’s episode of the Duct Tape Marketing Podcast is Vanessa Van Edwards. She is a behavioral investigator, author of Captivate: The Science of Succeeding with People, public speaker, and body language trainer. She and I discuss how to figure out what makes people tick, even if you don’t innately have people skills. She is a Huffington Post columnist and Penguin author, and regularly gives keynotes and appears in the media to talk about her research. She has been featured on NPR, the Wall Street Journal, the Today Show and USA Today. Questions I ask Vanessa Van Edwards: * What are some best practices to become instantly likable? * Where does manipulation play into portraying who you are? * How important are the common body language topics people talk about (eye contact, handshake, etc)? What you’ll learn if you give a listen: * Why the emotion of fear is a crossdresser * Why “fake it ’til you make it” isn’t always the best advice * How “super networkers” work a room Key takeaways from the episode and more about Vanessa Van Edwards: * Learn more about Vanessa Van Edwards. * Read Captivate: The Science of Succeeding with People * Connect on LinkedIn. * Follow on Facebook. * Follow on Twitter. * Subscribe to YouTube channel. * Email vanessa@scienceofpeople.com. Looking for an awesome WordPress tools for your business? Look no further than Thrive Themes and Thrive Leads. They are packed with features that will not only make your website building life easy, but will make your entire website convert more of your visitors into subscribers, customers & clients. Click here to learn more. This week’s episode is also brought to you by ActiveCampaign. This is my new go-to CRM, ESP, and marketing automation platform. With its low cost, any size of business can use it. Starting at $19/month, you can keep track of your clients, see who’s visiting your website, and follow-up based on behavior. Learn more here.

Marketing Podcast with Stephen Shapiro Podcast Transcript Getting sales and marketing on the same page is an age-old problem for many organizations. While they may actually have objectives that are at odds, there’s also a good chance the people and personalities could be mismatched as well. My guest for this week’s episode of the Duct Tape Marketing Podcast is Stephen Shapiro, a leading keynote speaker, author, and advisor. He and I discuss what our personalities and poker have to do with innovation. Shapiro cultivates innovation by showing leaders and their teams how to approach, tackle and solve their business challenges. Applying the knowledge he has accrued over decades in the industry, Shapiro is able to see what others can’t: opportunities to improve innovation models and the cultures that support them. Questions I ask Stephen Shapiro: * What is the point of Personality Poker? * How do you play Personality Poker? * What are the differences between Personality Poker and other test-based personality tests, such as Myers-Briggs? What you’ll learn if you give a listen: * How people insulate themselves from innovation * Why hanging out with people of various personalities and industries is essential for innovation * What you can learn about yourself and your organization by playing Personality Poker Key takeaways from the episode and more about Stephen Shapiro: * Learn more about Stephen Shapiro. * Learn more about Personality Poker. * Read Shapiro’s blog. * Connect on Facebook. * Follow on Twitter. * Subscribe to YouTube channel. * Connect on LinkedIn. * Email stephen@stephenshapiro.com. Looking for an awesome WordPress tools for your business? Look no further than Thrive Themes and Thrive Leads. They are packed with features that will not only make your website building life easy, but will make your entire website convert more of your visitors into subscribers, customers & clients. Click here to learn more. This week’s episode is also brought to you by ActiveCampaign. This is my new go-to CRM, ESP, and marketing automation platform. With its low cost, any size of business can use it. Starting at $19/month, you can keep track of your clients, see who’s visiting your website, and follow-up based on behavior. Learn more here.

Marketing Podcast with Mike Blumenthal Podcast Transcript People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s more alive, necessary and vibrant than ever. It has shifted to become more of an integrated, foundational and strategic part of the overall marketing pie, but take it lightly or dismiss it and you’ll find yourself needing to pay dearly just to survive. Here’s the tough part of about local SEO – Google pretty much sets the rules, keeps score, and owns the game, so they will continue to see how they can use local search rankings to make money – there is no getting around this fact, but savvy marketers are still finding gold by applying the techniques that allow them to show up in local and organic listings as the game is played today. My guest for this week’s episode of the Duct Tape Marketing Podcast is Mike Blumenthal, the undisputed king of local SEO. Blumenthal is the owner of Blumenthals, one of the founders of Local U, as well as GetFiveStars, a review service that helps local businesses. He and I discuss the ever-changing world of local SEO and how you can keep up. Blumenthal’s goal is to help local business do better and be better through feedback and reviews. He specializes in developing and assessing feedback and review strategies for location-based businesses, local search consulting, Google Maps, and local search optimization. Questions I ask Mike Blumenthal: * What is the intention behind Google My Business? * What are the most important local ranking factors? * What will the Google 3-pack look like in 6-12 months from now? What you’ll learn if you give a listen: * Why there is confusion around Google local business listings * Why local PR is important * Why the words used in Google reviews are important for your ranking Key takeaways from the episode and more about Mike Blumenthal: * Learn more about GetFiveStars. * Learn more about Local U. * Read Blumenthal’s Blog. * Check out the Moz Local 2017 Presentation – Are Words the New Links? * Follow on Twitter. * Connect on LinkedIn. * Email mike@blumenthals.com. Looking for an awesome WordPress tools for your business? Look no further than Thrive Themes and Thrive Leads. They are packed with features that will not only make your website building life easy, but will make your entire website convert more of your visitors into subscribers, customers & clients. Click here to learn more. This week’s episode is also brought to you by ActiveCampaign. This is my new go-to CRM, ESP, and marketing automation platform. With its low cost, any size of business can use it. Starting at $19/month, you can keep track of your clients, see who’s visiting your website, and follow-up based on behavior. Learn more here.

Marketing Podcast with Chris Moody Podcast Transcript Yes indeed, it’s another show and post on content. Most businesses have a limited amount of budget and time for content production, so it’s crucial that you get very good at producing and repurposing everything you produce. My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Moody, Content Marketing Leader at GE Digital. He and I discuss how to produce content when you don’t have a budget, resources, or time. Moody joined GE Digital after building and leading an award-winning content and social team at Oracle Marketing Cloud. He frequently speaks at leading marketing events and guest lectures at universities on effective marketing with limited budgets. Questions I ask Chris Moody: * How do you define content? * How can people on a limited budget produce content? * Where are we with the state of content? What you’ll learn if you give a listen: * How to make content everyone’s job * How email can be a gold mine for generating content ideas * How to get more efficient at creating new content Key takeaways from the episode and more about Chris Moody: * Learn more about Chris Moody. * Learn more about GE Digital. * Follow on Twitter. * Connect on LinkedIn. * Connect on Facebook. * Email cm@chris-moody.com. Looking for an awesome WordPress tools for your business? Look no further than Thrive Themes and Thrive Leads. They are packed with features that will not only make your website building life easy, but will make your entire website convert more of your visitors into subscribers, customers & clients. Click here to learn more. This week’s episode is also brought to you by ActiveCampaign. This is my new go-to CRM, ESP, and marketing automation platform. With its low cost, any size of business can use it. Starting at $19/month, you can keep track of your clients, see who’s visiting your website, and follow-up based on behavior. Learn more here.

Marketing Podcast with Chris Voss Podcast Transcript The idea that you might negotiate deals and jobs and even pay raises like a hostage negotiator might seem a little crazy, but when it comes down to it, understanding and dealing with human emotions in slightly charged environments is something most of us address daily. What if you were able to simply use a few proven tactics to better communicate and read reactions of others? Would that make you a more effective salesperson, leader, parent? My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Voss. Voss is the Founder and CEO at The Black Swan Group, a former FBI top hostage negotiator, and the author of Never Split The Difference: Negotiating As If Your Life Depended On It. He and I discuss how his experiences and tactics in international crisis and high-stakes negotiations can be applied to the business world and everyday life. Prior to 2008, Chris was the lead international kidnapping negotiator for the Federal Bureau of Investigation, as well as the FBI’s hostage negotiation representative for the National Security Council’s Hostage Working Group. During Chris’s 24 year tenure in the Bureau, he was trained in the art of negotiation by not only the FBI but Scotland Yard and Harvard Law School. He is also a recipient of the Attorney General’s Award for Excellence in Law Enforcement and the FBI Agents Association Award for Distinguished and Exemplary Service. Chris currently teaches business negotiation in the MBA program as an adjunct professor at University of Southern California’s Marshall School of Business and at Georgetown University’s McDonough School of Business. Questions I ask Chris Voss: * Can people have negotiation as a street skill? * Are there certain types of people that are better at negotiating than others? * What skill should you master to be a good negotiator? What you’ll learn if you give a listen: * Why emotional intelligence is important for mastering negotiation * Why negotiations are predictable, not rational * Why one-line communication can be so impactful Key takeaways from the episode and more about Chris Voss: * Learn more about Chris Voss. * Learn more about The Black Swan Group. * To receive the free monthly newsletter with negotiation tips from Chris, text ‘ThatsRight’ to 22828. * Read Never Split The Difference: Negotiating As If Your Life Depended On It. * Follow on Twitter. * Connect on LinkedIn. * Email chris@blackswanltd.com. This week’s episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Klaviyo is truly a game changer. Unlike traditional ESPs or marketing automation platforms, Klaviyo offers powerful functionality without long implementation or execution cycles. It gives ecommerce marketers access to all relevant data from a variety of tools and makes it available to power smarter, more personalized campaigns. Bottom line, Klaviyo helps ecommerce marketers make more money through super targeted, highly relevant, email and advertising campaigns.  Learn more at klaviyo.com.

Marketing Podcast with Phil M. Jones Podcast Transcript The title of this post is misleading and maybe even a bit disturbing to some, so let me clarify that I mean for good only! By studying human behavior and language, you can put yourself in the best possible position to do good and help others by virtue of the products and services – and more importantly – the results you can bring. My guest for this week’s episode of the Duct Tape Marketing Podcast is Phil M. Jones. Jones is a sales trainer, speaker, and best-selling author. He and I discuss his mission to teach the world how to sell by helping non-salespeople understand how they can use magic words to achieve more influence, stronger relationships, and more sales. Jones is one of the most sought after speakers on the circuit and is highly regarded as the world’s leading sales trainer. From training more than two million people worldwide to coaching some of the biggest brands in the world – Phil’s mission to “teach the world to sell” has resulted in his expertise being globally recognized. Questions I ask Phil M. Jones: * What are some problem areas and common mistakes when it comes to selling? * What are some of the magic words people can use to help them sell? * Today, consumers research prior to buying, how does this impact the role of the salesperson? What you’ll learn if you give a listen: * How to create a situation that makes it easier to sell * Why you need to be 100% confident in what you are selling * Why the human element is so important in the digital world Key takeaways from the episode and more about Phil M. Jones: * Learn more about Phil M. Jones. * Buy Jones’ books and audio programs. * Follow on Twitter. * Follow on Instagram. * Follow on Facebook. * Connect on LinkedIn. * Watch YouTube videos. * Email phil@philmjones.com. This week’s episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Klaviyo is truly a game changer. Unlike traditional ESPs or marketing automation platforms, Klaviyo offers powerful functionality without long implementation or execution cycles. It gives ecommerce marketers access to all relevant data from a variety of tools and makes it available to power smarter, more personalized campaigns. Bottom line, Klaviyo helps ecommerce marketers make more money through super targeted, highly relevant, email and advertising campaigns.  Learn more at klaviyo.com. This week’s episode is also brought to you by ActiveCampaign. This is my new go-to CRM, ESP, and marketing automation platform. With its low cost, any size of business can use it. Starting at $19/month, you can keep track of your clients, see who’s visiting your website, and follow-up based on behavior. Learn more here.

Marketing Podcast with Jill Schiefelbein Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jill Schiefelbein. Schiefelbein is an entrepreneur, former college professor, professional speaker and communication expert, and the author of Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business. She and I discuss why the secret to growth, leadership, and management, whether it’s your life or business, is dynamic communication. Schiefelbein’s first self-owned business, Impromptu Guru, received the 2012 “Rookie of the Year” award and the 2014 “Volunteer of the Year” award from the Gilbert Chamber of Commerce in Gilbert, Arizona. She went on to launch a national talk radio show, facilitate training and media coaching for the WNBA’s Phoenix Mercury and the NFL’s Players Networking Event at SuperBowls XLVII and XLVIII, and launched an educational video campaign on public speaking and communication skills that reaches thousands of viewers each week around the world. Questions I ask Jill Schiefelbein: * In regards to your new book, what are some things you’ve done that you think will set you up for success? * How do you begin the process of marketing a book? * What is dynamic communication? What you’ll learn if you give a listen: * Why repurposing content is so beneficial * Why one of the biggest skills in communication is how you listen * How to measure the effectiveness of leading and management Key takeaways from the episode and more about Jill Schiefelbein: * Learn more about Jill Schiefelbein. * Read Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business.. * Purchase Schiefelbein’s products. * Learn about Impromptu Guru. * Watch YouTube videos. * Follow on Twitter. * Connect on LinkedIn. * Email jill@thedynamiccommunicator.com. This week’s episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Klaviyo is truly a game changer. Unlike traditional ESPs or marketing automation platforms, Klaviyo offers powerful functionality without long implementation or execution cycles. It gives ecommerce marketers access to all relevant data from a variety of tools and makes it available to power smarter, more personalized campaigns. Bottom line, Klaviyo helps ecommerce marketers make more money through super targeted, highly relevant, email and advertising campaigns.  Learn more at klaviyo.com. This week’s episode is also brought to you by ActiveCampaign. This is my new go-to CRM, ESP, and marketing automation platform. With its low cost, any size of business can use it. Starting at $19/month, you can keep track of your clients, see who’s visiting your website, and follow-up based on behavior. Learn more here.

Marketing Podcast with Mark Schaefer Podcast Transcript Personal branding is not a new subject. In fact, I suggest that it’s moved to the level of fundamental marketing tactic. It’s never been easier to create a personal brand – that thing that gets you invited to speak, pitch and engage at a premium price. And yet, there’s never been such a crowded space. My guest for this week’s episode of the Duct Tape Marketing Podcast is Mark Schaefer. Schaefer is an internationally acclaimed college educator, author, speaker, and strategy consultant. He and I discuss his new book, KNOWN, and how to build and unleash your personal brand in the digital age. Schaefer has many global clients including Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Schaefer has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News. Questions I ask Mark Schaefer: * How has the notion of becoming known evolved over the past decade? * What’s the first step to becoming known? * Where does content fit in now that everybody’s doing it? What you’ll learn if you give a listen: * Why becoming known doesn’t necessarily depend on one idea or one platform * The importance of being consistent * Why people and businesses fail Key takeaways from the episode and more about Mark Schaefer: * Learn more about Mark Schaefer. * Read or listen to KNOWN. * Read Schaefer’s other books. * Listen to The Marketing Companion Podcast. * Read the {grow} blog. * Follow on Twitter. * Connect on LinkedIn. * Email mschaefer700@gmail.com. This week’s episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Klaviyo is truly a game changer. Unlike traditional ESPs or marketing automation platforms, Klaviyo offers powerful functionality without long implementation or execution cycles. It gives ecommerce marketers access to all relevant data from a variety of tools and makes it available to power smarter, more personalized campaigns. Bottom line, Klaviyo helps ecommerce marketers make more money through super targeted, highly relevant, email and advertising campaigns.  Learn more at klaviyo.com. This week’s episode is also brought to you by ActiveCampaign. This is my new go-to CRM, ESP, and marketing automation platform. With its low cost, any size of business can use it. Starting at $19/month, you can keep track of your clients, see who’s visiting your website, and follow-up based on behavior. Learn more here.

Marketing Podcast with Javier Sanchez Lamelas I think most small businesses have trouble relating to some of the best practices of very large organizations. Things like branding and storytelling seem like vague concepts rather than concrete tactics. My guest for this week’s episode of the Duct Tape Marketing Podcast is Javier Sanchez Lamelas. He is the founder and CEO of Top Line Marketing and the author of the book Marketing: The Heart and the Brain of Branding. He and I discuss how to market effectively by appealing to emotion. Lamelas is a worldwide marketing professional with over 30 years of experience. He has held positions in high profile companies all over the world including Proctor & Gamble and Coca-Cola in their global marketing campaigns. In this episode we discuss strategies and tactics that apply to every business, regardless of size. Questions I ask Javier Sanchez Lamelas: * How do you capture the emotional side of a brand? * How does a typical business create positive brand values and follow it through with a brand promise? * What role does storytelling have in communicating the brand value and promise? What you’ll learn if you give a listen: * How to pinpoint the human value that will be a positive association with your brand * How to create a Marketing Factory * How to know which marketing channels you should focus on Key takeaways from the episode and more about Javier Sanchez Lamelas: * Learn more about Javier Sanchez Lamelas and his company. * Read Marketing: The Heart and the Brain of Branding. * Connect on LinkedIn. * Email javier@toplinemarketing.net. This week’s episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Klaviyo is truly a game changer. Unlike traditional ESPs or marketing automation platforms, Klaviyo offers powerful functionality without long implementation or execution cycles. It gives ecommerce marketers access to all relevant data from a variety of tools and makes it available to power smarter, more personalized campaigns. Bottom line, Klaviyo helps ecommerce marketers make more money through super targeted, highly relevant, email and advertising campaigns.  Learn more at klaviyo.com. This week’s episode is also brought to you by ActiveCampaign. This is my new go-to CRM, ESP, and marketing automation platform. With its low cost, any size of business can use it. Starting at $19/month, you can keep track of your clients, see who’s visiting your website, and follow-up based on behavior. Learn more here.

Marketing Podcast with Mike Michalowicz Profit? What the heck is that? I’m just working for a salary. Unfortunately, that’s the problem with many businesses. When profit isn’t the goal there generally isn’t any profit and like so many things all that comes in used up. My guest for this week’s episode of the Duct Tape Marketing Podcast is Mike Michalowicz. Michalowicz is an entrepreneur behind three multimillion dollar companies, a speaker, and author of many books, including Profit First. He and I discuss why it’s important to put profit first and how to turn your business into a money-making machine. Michalowicz is a former small business columnist for The Wall Street Journal, a former MSNBC business make-over expert, and is a popular keynote speaker on innovative entrepreneurial topics. In addition to Profit First, Michalowicz is the author of Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.” Questions I ask Mike Michalowicz: * Why do you need to account for profit first? * What is wrong with the general way people look at the money aspects of their business today? * What are the basic accounting principles of a profit first formula? What you’ll learn if you give a listen: * Why Parkinson’s Law is important to understand * Why debt is a small business killer * How to determine the health of a company Key takeaways from the episode and more about Mike Michalowicz: * Learn more about Mike Michalowicz on his website. * Read or listen to Profit First. * View Mike’s Blog. * Download Mike’s charts, graphs, and resources. * Access Proft First Professionals. * Listen to the Profit First Podcast. * Email mikem@obsidianlaunch.com. * Follow @MikeMichalowicz on Twitter. This week’s episode of the Duct Tape Marketing podcast is brought to you by Office Small Business Academy, a monthly web series from Microsoft Office featuring experts with real-world advice for those would rather ...

Marketing Podcast with Dave Delaney Networking has always been a powerful way to generate leads. In the same breath, it’s often seen as something to dread on both the hunting and being hunted fronts. People are very good at networking don’t even seem like they are doing it, they’re simply always connecting people and that’s the key. My guest for this week’s episode of the Duct Tape Marketing Podcast is Dave Delaney. Delaney is the founder of Networking for Nice People and Futureforth. He is a consultant and speaker, as well as the author of New Business Networking. He and I discuss tips and techniques to grow and nurture your professional networks. Delaney is best recognized for his work in the digital marketing, social media strategy, and business networking spaces. He has been featured in Billboard Magazine as a digital marketing expert to follow on Twitter, and in 2015, Forbes featured him as a professional networking expert to watch. Delaney has also appeared in articles in USA Today, BBC, Entrepreneur, Mashable, and Venture Beat. Questions I ask Dave Delaney: * What is Networking for Nice People? * Is there an effective, systematic way to network at an event? * What role is there for content in networking? What you’ll learn if you give a listen: * How to approach networking * What to do if you don’t like networking * How to get a meeting with just about anyone To learn more about Dave Delaney, click here. To buy New Business Networking, click here. To receive your Networking for Nice People discount, click here. This week’s episode of the Duct Tape Marketing podcast is brought to you by Office Small Business Academy, a monthly web series from Microsoft Office featuring experts with real-world advice for those would rather be the boss than work for one. Learn more at aka.ms/ducttapemarketing. Looking for an awesome WordPress tools for your business? Look no further than Thrive Themes and Thrive Leads. They are packed with features that will not only make your website building life easy, but will make your entire website convert more of your visitors into subscribers, customers & clients. Click here to learn more.