Duct Tape Marketing

Marketing Podcast with John Jantsch About Google AdWords Today I’m going to address Google AdWords for local businesses. This is going to be pretty prescriptive. I’m not going to try to teach you everything there is to know about AdWords today. I’m going to outline what I think is the best approach for small local businesses, who are probably on a small, local business budget. Why AdWords? First things first: Why Google AdWords? Well, the thing about AdWords is that when somebody turns to Google and types in, “I’m looking for X in my town,” the buying intent is very, very high. Showing up on Google Maps or a mobile device when somebody has very high purchase intent can lead to a lot of new business. It’s also a great place for you to balance out your SEO efforts. I’m a big proponent of showing up in search engine results pages because you’ve written great content that is very useful for that thing that people are searching for, but in competitive markets, that’s going to take some time. By filling in your SEO efforts with keyword phrases that you know you’re trying to win, that you know have high-intent or commercial intent, with Google AdWords is a great way for you to ‘stack the deck. It’s also a great way to claim more of the page one real estate. You could show up maybe in the ad; you could show up hopefully in the three pack at some point, or even show up on page one. You overwhelm the page, if you will, by doing this, so it is a great way for you to make sure you are capturing the phrases that you know turn into business. Enjoy this video presentation for Using Adwords for Local Business Do your homework So, how do you get started with it? Do some research first instead of just going out there and saying, “Well, here’s my product, here’s what I think people search for, I’m going to bid for those terms.” That might lead to some business, but it might also lead to you wasting a lot of money. So the first place to look is the competition. Now, that’s not always the person that you compete with across the street or across town that you know of. In a lot of cases, what we’re talking about is the people that are already bidding for the key search terms that you want, that maybe are already collecting business because they are in the number one, two, or three spots on Google for the right search terms. You’ll want to figure out who they are. Click through to where they’re sending people. What does the ad say? What’s the call to action? When you get there, what are they doing to help convert you to a client? Some businesses are an immediate sale, like a plumber. If your pipe breaks, you’re looking to hire a plumber right now. Or let’s say you lose your keys, you’re looking to hire a locksmith right now. Now, there are other businesses, let’s say a remodeling contractor, where remodeling isn’t something that you’ll do tonight, it’s going to be something that you might do over the next couple months. It takes time. So your strategy for AdWords will heavily depend on your industry. Looking at who is already bidding for those terms is a great place to start. Now, if you want to dig in, you can see a lot from what Google shows you, but you can also use a tool like SpyFu, that will not only tell you what people are bidding but also how much they’re spending and how many clicks they’re getting. You can get a real sense of how committed they are to pay per click. In some cases, you’ll find people that are very big SEO competitors and very big pay per click compet...

Marketing Podcast with Jonah Lupton Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonah Lupton. He is an entrepreneur, advisor, and podcaster who has started numerous companies, including his current company, SoundGuard. He and I discuss his journey of creating a product in a category of its own. SoundGuard is a sound solutions company offering a variety of products and coatings that provide tremendous sound protection by significantly reducing sound transmission. Their products and coatings are being used on walls, ceilings, and windows in many different industries including hospitality, healthcare, residential, education, and commercial. Questions I ask Jonah Lupton: * What has your entrepreneurial journey looked like? * How much skepticism do you encounter? * Do you have an endgame in mind? What you’ll learn if you give a listen: * What Lupton’s measurement of success looks like * What the challenges are of creating a new category * What previous successes and failures have taught Lupton Key takeaways from the episode and more about Jonah Lupton: * Learn more about SoundGuard. * Follow on Twitter. * Connect on LinkedIn. * Connect on Facebook. * Follow on Instagram. * Email jonah@soundguard.io. Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Podcast Bookers. Podcasts are really hot, but you know what else is really hot? Appearing as a guest on one of the many podcasts out there. Being a guest on a podcast is a really great SEO tactic and brand building tactic. Podcast bookers can get you booked multiple times every month on auto-pilot. Check it out at podcastbookers.com.

Marketing Podcast with Matt Watson Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Matt Watson. He has been a developer for over 15 years and is the founder and CEO of Stackify. He started the company to solve the biggest challenge he had at his first company, VinSolutions, which he sold for $150 million. He and I discuss how to get your business ready to sell. Stackify provides the ultimate combination of tools for .NET & Java developers to monitor and troubleshoot their applications. They combine application performance monitoring (APM) with server monitoring, app metrics, advanced error tracking, and log management in a single, easy to use platform for developers. Questions I ask Matt Watson: * How do you attract clients today and how has it evolved? * Were there things you did intentionally that made your business attractive to be sold? * What were your key learnings from your first business that you could bring to your second? What you’ll learn if you give a listen: * How Watson got started with his first business * How to stay close enough to customers to understand them * How to get a business ready to sell Key takeaways from the episode and more about Matt Watson: * Learn more about Stackify. * Follow on Twitter. * Connect on LinkedIn. Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Podcast Bookers. Podcasts are really hot, but you know what else is really hot? Appearing as a guest on one of the many podcasts out there. Being a guest on a podcast is a really great SEO tactic and brand building tactic. Podcast bookers can get you booked multiple times every month on auto-pilot. Check it out at podcastbookers.com.

Marketing Podcast with Jay Baer Okay, I’ll admit, the headline for this post probably seems a little odd, so let me explain. No one likes or wants negative reviews, but the fact is, that’s how you get better. In a perfect world, everything your business does makes the customer smile, but I don’t know too many businesses that live in that world. In reality, it is quite likely, there are many things your business does that are confusing, irritating and surprising – the problem is that it’s also quite likely that you have no idea what those things are. By encouraging and rewarding people to give your feedback at every turn, you can learn and hopefully fix things that do not serve – without this mindset you’ll go blindly out there wondering why you can’t keep your best customers happy and loyal. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jay Baer, founder of Convince and Convert, and author of Hug Your Haters: How to Embrace Complaints and Keep Your Customers. We discuss customer service, the nature of complaints in today’s market and the basics of improving your customer retention. Baer explains why so many businesses despite negative feedback and why you can’t afford to do so. In Hug Your Haters he relates a story of a marketing officer who claimed that her number one current objective was to triple negative reviews. Now, while that may seem like a terrible thing to do on the surface, the point is she was simply going to encourage and involve her customers in the process of helping them get better – and that’s the lesson this book teaches so eloquently. Customer service is the new marketing! Questions I ask Jay Baer: * How can you view Customer Service as a competitive differentiator? * Why is exceptional customer service so rare? * What’s the first thing you should do to improve your customer service? What you’ll learn if you give a listen: * How you can turn a complaint into a raving fan * The root of most of your customers’ complaints * How negative feedback affects your mindset as a business owner Key takeaways from the episode and more about Jay Baer: * Learn more about Jay Baer. * Connect on Facebook. * Follow on Twitter. * Connect on LinkedIn. * Follow on Instagram.

Marketing Podcast with Kim Doyal It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know. My guest for this week’s episode of the Duct Tape Marketing Podcast is Kim Doyal, the WordPress Chick. She is a podcasting coach, WordPress wizard, co-founder of the #FtheHustle movement, and founder at thewpchick.com. She and I discuss her journey, WordPress best practices, and even dish on the internet marketing crowd. Doyal’s story is part tragedy, part inspiration. As she reveals on the show, she lost her husband in an accident and found herself at a major fork in the road. How she came through it is the inspirational part. Today Doyal helps entrepreneurs get clear on what they enjoy doing most in their business, map out a digital strategy and find the right medium for creating content and growing their audience… in a way that works for them. Questions I ask Kim Doyal: * What is #FtheHustle? * What are some of your favorite WordPress tools these days? * What is the best approach for small businesses to work on WordPress? What you’ll learn if you give a listen: * Why it’s important to just show up * Why you don’t need to get in front of thousands of people to grow your business * Why connection is key to growing your business Key takeaways from the episode and more about Kim Doyal: * Learn more at wpchick.com. * Follow on Twitter. * Follow on YouTube. * Connect on LinkedIn. * Email kim@thewpchick.com. Like this show? Click on over and give us a review on iTunes, please! Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Marketing Podcast with John Jantsch About Google My Business I want to talk to you today about Google My Business. It is a crucial online, digital tool service from Google that is available to local businesses, true brick and mortar businesses, or service area businesses. You have to have a business in a location to claim a profile for that location, but when you do, it does unlock some powerful tools. This is something that is available for free to any business like those I mentioned above. If you do work out of your home and you don’t want to put your address in there, you can actually claim a service area of where you go out and serve your clients, but it does have to be in your community. You can’t be in Chicago and say, “Well, I’ve got customers in Dallas. I’d like to actually claim that.” You have to have it in the city where you have your actual business. I want to talk a little bit to those of you that have not claimed your profile, have not created it, or haven’t implemented this idea at all. So, what I want you to do is type into Google the name of your business, not your website, just the name of your business and maybe the city where your business is located. Generally speaking, there is a really good chance that you actually have a Google My Business profile that has been created in your business’s name because Google is constantly looking for information, addresses, phone numbers, things out there to present information when people are searching. So, don’t be surprised if you find one. Now, also, don’t be surprised if you had nothing to do with setting it up or you set it up five years ago in one of the various ways that Google allowed us to do these things called Google Places and Google Plus. Google Local, I think, was actually the original version. So, don’t be surprised if it’s out there. But under Google My Business, you really now want to make sure that you claim that thing and enhance it. I’m going to talk a little bit about how to do that and the first step really is to then verify that it is your listing. Now, if you’ve got that listing and you are familiar with this process, stay tuned because I’m going to talk about how to enhance it in ways that I don’t necessarily see everybody doing. But let’s go back to how you do this process. Claim your business Frankly, if you just want to start from the very beginning, business.google.com is where you’ll go to find a Google My Business profile or to set up a Google My Business profile, but once you find it, if you’ve already claimed it, you should be able to log into business.google.com and do all the editing we’re going to talk about. But if you find that it’s not been verified, you’re going to have to go through a couple of steps and sometimes these are easier than others. The first step is if you find your profile and it says, “Is this your business,” that’s a really good sign that it has not been claimed. Click on yes, this is my business, and you will have a number of processes you might have to go through. They may have to mail you a postcard. You may be able to do it with an email or with a text. It depends on the state of your profile and how sure Google is about the information in that. Unfortunately, I can’t tell you exactly which one will be the one for you. Remove duplicates Now, here’s another issue that we come across all the time. Don’t be surprised if you actually find duplicate listin...

Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018. It’s kind of funny, but some of the questions that I got when social media was brand new I’m still getting today: How do I find time to do it? What’s the ROI? How do I make it pay? Can I sell? Those are the things that people asked in 2012 and 2013, but those issues haven’t gone away because people still see social media as this disconnected piece of marketing that you have to go figure out and play in. The one thing that I said in 2012 and I’ll say it today, is that you need a strategy for social media. Social media is just another channel, it is another part of marketing. So how does it fit into your overall objectives? You may actually end up realizing that you are wasting your time in a lot of what you’re doing with social media because it doesn’t help get your objective of growing your business or getting more clients or the things that we tend to want to do in marketing. I think a lot of people bought into, “I have to be there, I have to be in all these new places or I’ll be left behind.” In some cases, your clients aren’t there and you can’t physically participate and do well there without watering down your other efforts. Why businesses use social media today Let me ask you this, what’s the main reason you use social media today? My guess is, some of you are going to say, “I don’t really know,” and I think that’s probably the most honest answer. I can tell you that brand awareness and community engagement and content distribution are the biggest reasons that people use social media today. Sales, lead generation, and customer support are not far behind because those are the things that we want to do the most, but I think you have to realize that there’s a place for social media today and you just have to understand where that is. On the flip side, I read a statistic recently that 46% of consumers made a purchase as a result of watching a brand video on a social network, so it does have the power to help you meet your objectives. I think the thing that has become painfully clear today that maybe wasn’t a few years ago, is that it’s really not about the tools or the platforms. It’s really all about meeting your objectives. How to meet business objectives with social media So how could social media meet your business objectives? Well, first you have to outline what those objectives are. Is it to get a certain number of new clients, is it to launch into a new service area? Is it to launch a brand or a new product campaign? If you think about those as some of your objectives then you could start saying, “Okay, well how could we tie that then to marketing objectives,” because sometimes it’s very difficult to go from launching a new product to how does Twitter help us do that? If you think about some of the marketing objectives, like: Increasing awareness Driving traffic Re-engaging current customers Generating leads Growing revenue Boosting engagement Building community Social selling Those are marketing objectives that actually can be accomplished quite nicely through the right use of social media today. Think for a minute. What would be your top three marketing objectives for 2018? Once you have those, it’s simply a matter of saying, “Okay, how could social media help me do that? Okay,

Marketing Podcast with Megan Hannay Podcast Transcript I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.) There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset. When an organization is new to a market or is trying to establish a local presence from afar, knowing who to partner with can be difficult. My guest for this week’s episode of the Duct Tape Marketing Podcast is Megan Hannay, co-founder and CEO of ZipSprout. She and I discuss the unique approach national companies can take to infiltrate local markets through community organizations. Hannay has experience in Silicon Valley, Hollywood and independent consulting. With more than five years of experience in social media strategy development, data diving, and customer listening, she’s developed an attention to customer needs. At 22, she “won” a job at a social media agency when the client chose her campaign, and she’s been brainstorming and building ideas ever since. Questions I ask Megan Hannay: * How can local sponsorships be a homerun for businesses? * Where does ZipSprout’s marketing tactic fit into the marketing mix? * What’s the hardest thing about being the co-founder and CEO of a startup? What you’ll learn if you give a listen: * How national brands can connect with local markets * Why both local organizations and national businesses benefit from partnering with one another * How ZipSprout matches successful partnerships Key takeaways from the episode and more about Megan Hannay: * Learn more about ZipSprout. * Follow on Twitter. * Connect on LinkedIn. * Email megan@zipsprout.com. Like this show? Click on over and give us a review on iTunes, please! Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

If you like this podcast and post, check out our Ultimate Guide to Small Business Marketing Strategy. Marketing Podcast with John Jantsch About Problem Solving I want to talk about solving problems. I really think in the end that is our job and I think it takes a special point of view. We as business owners and marketers are so in tune with this idea of promoting what we do and talking about our solutions, but until a prospect or a client understands that we understand their problems that they’re trying to solve, I don’t think we can make any kind of connection to the solutions. I often think that the person that wins is the person that understands and articulates the problem more so than the person that understands and articulates the solution. I know this is kind of the cold hard sort of crass sounding facts, but I really do think that nobody wants or cares about what we sell. They want their problem solved, period. If we can make that connection, if we can get them to understand that we understand their problems, they’re going to listen to our solutions. The reason I say this takes a special point of view is that it requires us to fully understand our customer’s problems and in many cases, understand problems that maybe have nothing to do with the products and services that we offer. When I work with businesses, quite often I will try to get them to list all of their problems and challenges. When we work with clients on their websites today, the biggest thing on their homepage should be “Here’s your biggest problem. Here’s our promise to solve it.” I don’t think that anybody wants to pass go until they’ve been able to make that connection. Figuring out your customers’ problems A lot of times, you know what they are, you hear them every day. I think the real art is to actually find those problems that people are trying to solve very early in their journey before they’ve really led to, or even figured out if what we do is going to solve their problems. There are some great tools out there and I really recommend that you take a look at these, because I’ve been telling people for the last few years that I think keyword research or that part of SEO that people used to call keyword research, I think has actually become one of the master skills now for marketers. We have to get very good at understanding intent because all the data is there, we just have to know how to mine it. Use online tools One of the first tools I want to tell you about is Answer the Public. It’s a really cool site because what it essentially is, is a search engine of sorts, but if you put any search term, it will a thorough list of questions and related topics to that term. It’s different really than the traditional kind of keyword search terms that might show you terms that are related and different ways to say the same thing. This is really more of an intent engine because it structures many things in the form of questions. I do think that it’s hard to misinterpret what somebody is looking for, what their intent is, what they’re trying to solve when they actually put in a question. That’s why I really love this. It can spark so many ideas. In fact, I would venture to say that you could actually go here and most businesses could get a year’s worth of content that they need to produce just around a couple themes in terms of answering questions that are very specific. These are things that people are actually typing into search engines. You can even break it up into all kinds of ways. They have comparisons. They have questions. They have things that start with prepositions.

Marketing Podcast with Brian Dean I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO. My guest for this week’s episode of the Duct Tape Marketing Podcast is Brian Dean. He is a digital marketing expert and founder of Backlinko, an SEO training blog. He and I discuss on-page ranking factors and the simple steps you need to apply to every piece of content to get found online. Since launching Backlinko, Brian quickly made a name for himself by publishing practical strategies that marketers can use to grow their online business. Backlinko is now one of the most popular marketing blogs online. Did we mention that he’s built this growing business while traveling in countries like Thailand, Japan, Spain, and Turkey? It’s true. He currently lives in Berlin, Germany. Questions I ask Brian Dean: * What are some of the most important things to know about SEO? * What is LSI? * Are internal and external links still valuable? What you’ll learn if you give a listen: * Why keyword research is so important * Which on-page ranking factors are still important * Why your page title shouldn’t necessarily be your URL Key takeaways from the episode and more about Brian Dean: * Learn more about Backlinko. * Follow on YouTube. * Follow on Twitter. * Connect on LinkedIn. * Email brian@backlinko.com. Like this show? Click on over and give us a review on iTunes, please! Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com. Need more tips on search engine optimization? Check out our entire Guide to SEO.

Marketing Podcast with Bryan Eisenberg Podcast Transcript C’mon, how are you going to be like Amazon – I mean, why would you want to? Here’s the thing most don’t realize about Amazon – they do so many things like a small business that they are actually more nimble than much smaller organizations and they can teach small business a ton. Amazon gets continuous optimization better than anyone and continuous optimization is a by-product of caring about your customer. My guest for this week’s episode of the Duct Tape Marketing Podcast is Bryan Eisenberg. He is a long-time featured keynote speaker for many things including SEO and conversion rate optimization and is the author of many books including his newest release, Be Like Amazon.  He and I discuss, you guessed it, how to be like Amazon, even if you run a small business. Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be Testing” and “Buyer Legends.”. He is an internationally recognized authority and pioneer in online marketing, improving conversion rates, persuasive content and persona marketing, and helping organizations improve their customer experiences. Questions I ask Bryan Eisenberg: * How does Amazon do such a good job at understanding what customers want? * What are the four pillars of success? * How can people take the four pillars of success and apply them to their business? What you’ll learn if you give a listen: * How to be fearless like Amazon * What you can learn about management from Amazon * Why optimization starts with caring Key takeaways from the episode and more about Bryan Eisenberg: * Learn more about Bryan Eisenberg. * Buy the Kindle version of Be Like Amazon. * Subscribe to BelikeAmazon.com. * Follow on Twitter. * Connect on Facebook. * Email bryan@bryaneisenberg.com. Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Marketing Podcast with Anthony Sullivan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is entrepreneur and celebrity TV pitchman, Anthony “Sully” Sullivan. He and I discuss his new book, You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life.  With his winning smile and charming English accent, Sully has been the face and voice of some of the world’s most successful household brands and products, which have racked up well over one billion dollars in international sales. Best-known as the spokesman for OxiClean, Sully is the pitchman of choice for dozens of innovative, practical usage consumer products including the X5 5-in-1 Steamer, the Sticky Buddy, and Smart Mop. Star and Co-Producer of the Discovery Channel series “PitchMen,” Sully is also a regular guest of choice on a variety of television news and entertainment outlets including “The Today Show,”  “Good Morning America,” “Rachel Ray,” “The Tonight Show,” “Conan” and “Katie,” as well as news programs MSNBC, ABC, CBS, BBC and Fox News Channel. He’s been featured in articles from The Financial Times, Los Angeles Times, New York Times, USA Today, St. Petersburg Times, Advertising Age, Fortune Magazine, Playboy, and many other publications. Questions I ask Anthony Sullivan: * What are the artful aspects of pitching? * Is it necessary to have an outgoing personality to pitch well? * Would you enthusiastically pitch a product you didn’t believe in? What you’ll learn if you give a listen: * How to practice pitching * Which elements are mandatory for an effective pitch * Who to watch to see good examples of pitching Key takeaways from the episode and more about Anthony Sullivan: * Learn more about Anthony Sullivan. * Read You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life.  * Follow on Instagram. * Follow on Twitter. * Follow on Facebook. Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Podcast Bookers. Podcasts are really hot, but you know what else is really hot? Appearing as a guest on one of the many podcasts out there. Being a guest on a podcast is a really great SEO tactic and brand building tactic. Podcast bookers can get you booked multiple times every month on auto-pilot. Check it out at podcastbookers.com.

Marketing Podcast with Danny Iny Podcast Transcript Teaching is the new selling – has been for about ten years now. But, something has changed in the last year or two. Used to be that people could place some information online and as long as that info was useful, they were teaching. Today the bar has been raised and it’s no longer enough to teach, today you must educate and produce results. I believe you are going to see many more courses that include a consulting component and a focus on doing, beyond learning. My guest for this week’s episode of the Duct Tape Marketing Podcast is Danny Iny. Iny is the founder and CEO of Mirasee, the host of the Business Reimagined podcast, and the author of multiple best-selling books, including Teach and Grow Rich. He and I talk about getting rich by teaching and how to grow your business using courses. Iny is the creator of the acclaimed Audience Business Masterclass and Course Builder’s Laboratory training programs, which have together graduated over 5,000 value-driven online entrepreneurs. He freely shares lessons learned from great successes, major challenges, and even his personal life to support the online entrepreneurial community as a teacher, speaker, angel investor, and advisor. Questions I ask Danny Iny: * How have info products changed over time? * How much accountability do educators have to ensure students get the results they’re looking for? * Can a course be a part of anybody’s business model? What you’ll learn if you give a listen: * What the difference is between information and education * What they keys are to creating a successful course * What role technology plays in building a course Key takeaways from the episode and more about Danny Iny: * Learn more about Danny Iny. * Follow on Twitter.

Marketing Podcast with Morra Aarons-Mele Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Morra Aarons-Mele, founder of Women Online and the mission list. She is also the author of Hiding in the Bathroom: An Introvert’s Roadmap to Getting Out There (When You’d Rather Stay Home), and host of a podcast of the same way. She and I discuss how many people who are speakers, salespeople, and in the public eye, are actually introverts. Morra’s Internet experience spans politics and the private sector. During the 2004 Presidential Election, Morra was the Director of Internet Marketing for the Democratic National Committee. After the 2004 election, she founded Edelman’s digital public affairs team where she worked with Fortune 50 clients. Morra worked in various roles at leading online companies in New York and London, including iVillage.com, eBookers.com, and at iVillage UK, where she managed public relations and marketing. She was founding Political Director for BlogHer.com, and has written for BlogHer as well as The Harvard Business Review, The Huffington Post, MomsRising, The Wall St Journal, The New York Times, and The Guardian. She has covered events from the White House to the campaign trail to Harvard Law School in her role as a blogger on women, politics, and work. Morra has taught at the Yale Women’s Campaign School, the Harvard Kennedy School, and at the World Economic Forum’s Young Global Leaders forum at Harvard, as well as at the Johns Hopkins Graduate School of Communication. Questions I ask Morra Aarons-Mele: * What are common misconceptions about being an introvert? * How do JOMO and FOMO play into all of this? * What is the 14 point plan for surviving events? What you’ll learn if you give a listen: * Why community is still important for introverts * Why it’s OK to take your own path and be yourself * Why quality and credibility are more important than ever Key takeaways from the episode and more about Morra Aarons-Mele: * Read Hiding in the Bathroom: An Introvert’s Roadmap to Getting Out There (When You’d Rather Stay Home). * Visit hidinginthebathroom.com and subscribe to the newsletter. * Learn more about Women Online. * Follow on Twitter. * Connect on LinkedIn. Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Podcast Bookers. Podcasts are really hot, but you know what else is really hot? Appearing as a guest on one of the many podcasts out there. Being a guest on a podcast is a really great SEO tactic and brand building tactic. Podcast bookers can get you booked multiple times every month on auto-pilot. Check it out at podcastbookers.com.

Marketing Podcast with Jonah Berger Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to eat, what to buy, what to say – are driven by forces at the subconscious level. It can be useful to understand this behavior from a consumer point of view to better understand how and why people decide to buy one product or service over another. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author. His newest book, Invisible Influence: The Hidden Forces that Shape Behavior explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. Having been published in top-tier academic journals and recognized with a number of awards for both scholarship and teaching, Jonah is an expert on word of mouth, viral marketing, social influence, and trends. Questions I ask Jonah Berger: * During your research, did you discover some ways that you personally may have been influenced – with or without your knowledge? * With respect to invisible influence, what role does storytelling play to create influence? * You dedicated a chapter in your book to “Why favorites are more likely to quit” – can you elaborate on this? What you’ll learn if you give a listen: How to understand the science of influences and ways to use it to your advantage  How mimicking others can make you more persuasive How imitation isn’t always what results from social influence – sometimes there can be reverse effect causing people to avoid your product Key takeaways from the episode and more about Jonah Berger: * Learn more about Jonah Berger. * Read Invisible Influence: The Hidden Forces that Shape Behavior. * Follow on Twitter.